The Modern Retail Podcast

Digiday
The Modern Retail Podcast

The Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.

  1. The Modern Retail Podcast looks at what's ahead in 2025

    2 DE JAN.

    The Modern Retail Podcast looks at what's ahead in 2025

    On this week’s Modern Retail Podcast, three members of the editorial team dive into what’s to come in 2025. Senior reporter Gabriela Barko, managing editor Anna Hensel and senior reporter Melissa Daniels had a round table discussion about the major issues facing the retail industry. Hensel, for example, has been keeping a close eye on the M&A landscape. “My prediction is that we will see more IPOs next year, more M& A in certain areas, like CPG, but that, by and large, smaller, mid-market direct-to-consumer brands won't benefit from it,” Hensel said. Another major topic for the new year is tariffs -- and how brands and retailers are going to handle them. "For companies that are importing goods, [tariffs are] something that they're now turning over every stone to understand and see how it's going to affect them," said Daniels. "The brands I've talked to about this, they're doing a lot of math," Daniels said. "Because that suddenly becomes a few different numbers that you have to calculate: How it's going to impact your bottom line. What is the tariff increase? What are the logistics changes? What are the supply chain cost changes? If I am changing my suppliers? I think there are also going to be some people who are just doing a ton of negotiation with their existing suppliers… I think those are going to be a lot of the conversations that people are having right now and into the beginning of Q1." The future of online commerce was also discussed. For example, TikTok Shop continues to grow -- but its future remains unknown. Meanwhile, other platforms like Temu and Amazon Haul have launched offering cheap goods to customers. One prediction is that this space is going to continue to grow, even with a potential TikTok shutdown. "No matter what happens to TikTok in the next few months, it sounds like just the overall space the social commerce will end up benefiting," said Barkho, "Maybe some of these other platforms may end up taking market share away from TikTok."

    35min
  2. How Puma approaches emerging technology like generative AI

    19/12/2024

    How Puma approaches emerging technology like generative AI

    Puma may be a legacy brand, but it's not scared to test out new technologies. Indeed, if there's a buzzy update, it's likely the company has launched some sort of beta with it. Puma launched a Roblox experience in 2022, it's tested out NFTs and other Web3 programs and has dabbled in augmented reality. Most recently, the sports apparel brand launched a generative AI tool that allows anyone to design a kit for Manchester City. According to the person leading the charge of these emerging technologies, the hope is to make sure the brand stays on the cutting edge. "A big part of this is just making sure that we are innovating," said Ivan Dashkov, Puma's head of emerging marketing tech. "And, as these technologies become a larger part of everybody's day-to-day life, that we're not straggling behind." Dashkov joined this week's Modern Retail Podcast and dove into the company's approach to new types of technology, as well as the way it analyzes the success of nascent campaigns. Dashkov knows a thing or two about testing out new programs. His background was in social media before it was ubiquitous. "I was there for the early days of social at the NBA, and I kind of feel like it's a very similar place now with these new emerging technologies," he said. Now, social media is a dominant force -- and Dashkov believes that's going to happen with some of these programs. The challenge for him is figuring out where to invest time and resources, as well as sussing out what the next big thing is. Some of that involves keeping an ear to the ground. "A crazy thing that was happening with a lot of the executives at the company [was]: they were asking their kids what they wanted for Christmas, and instead of saying like a toy or video game, they were actually asking for Robux to spend in Roblox," he said. This is what led Puma to test out the Roblox platform. Similarly, with generative AI, the company has seen people wanting to design their own kits for their beloved teams, but Puma has been unable to make a program at scale. "With AI, you can really scale that," he said. "Like, anybody can kind of go in and use this tool."

    32min
4,6
de 5
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Sobre

The Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.

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