The Modern Retail Podcast

Digiday
  • 4,6 (73)
  • EMPREENDEDORISMO
  • SEMANAL
The Modern Retail Podcast

The Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.

  1. How Dropps got its eco-friendly cleaning products into Target

    HÁ 22 H

    How Dropps got its eco-friendly cleaning products into Target

    Cleaning company Dropps hit shelves in Target this week, hoping to capture market share in the competitive category by offering a "greener" alternative. And one of the first ways it's hoping to catch shoppers' eyes is with its paperboard, trapezoid-shaped container next to the plastic tubs of laundry and dish pods. "It is paperboard within a sea of plastic," said CEO Alastair Dorward, "and the unique form and the shape really presents an excellent billboard on shelf." Dorward joined the Modern Retail Podcast to talk about the company's expansion plans as Dropps made its Target debut online and in stores. The over-30-year-old company makes pods for dish and laundry that are USDA-Certified Biobased, Leaping Bunny Certified and wrapped in a biodegradable film. The launch also includes a new 4-in-1 Plus Oxi Biobased Power Laundry Detergent Pod that's exclusive to Target and Dropps.com, as the company looks to compete with legacy brands that offer "tiered" pods for different uses. Dorward said Dropps is looking to find a mass audience after nearly two decades of direct-to-consumer operations. The former CEO of Method, Dorward took the helm at Dropps about two years ago and worked to take the product from its DTC origins to mass retail. The so-called "green cleaning" category is expected to grow as customers look for more non-toxic ingredients in product purchases. Nielsen IQ found that 45% of consumers want to buy products that have antibacterial properties, non-toxic ingredients and disinfectant abilities, for example.

    37min
  2. Rundown: Target partners with Champion and Warby Parker, Starbucks overhauls menu & Americans are doom spending

    HÁ 5 DIAS

    Rundown: Target partners with Champion and Warby Parker, Starbucks overhauls menu & Americans are doom spending

    On this week's Modern Retail Rundown, the staff discusses news from Target, which announced new partnerships with sportswear brand Champion and eyewear startup Warby Parker. Elsewhere, Starbucks’ latest turnaround move is to pare down its menu by 30% and get rid of complicated drinks. Lastly, we take a look at why one in five Americans are "doom spending" as worry over the economy and trade wars loom.

    21min
  3. How Bumpin' Blends has successfully scaled within the aisles of Walmart and Costco

    27 DE FEV.

    How Bumpin' Blends has successfully scaled within the aisles of Walmart and Costco

    When smoothie brand Bumpin’ Blends made its mass retail debut, it landed in the frozen food aisles of more than 3,100 Walmart, Target and Sprouts stores within a few weeks.  “We went from doing five figures a month to doing six figures a month and seven figures a quarter,” said co-founder and CEO Lisa Mastela. “It was very huge immediately, which was very cool, but also a huge learning curve.”  Mastela joined this week’s Modern Retail Podcast to chat about the changes Bumpin’ Blends has made to its packaging, messaging and ad strategies to gain a foothold in the competitive frozen CPG category. She also shared how the company has been able to grow by carefully watching ad spending and by being selective about what it puts in curating mass retail. In addition, she discussed the serendipitous meeting with a Mattel executive that landed her a licensing deal. Bumpin’ Blends sells frozen smoothie cubes that can be popped into a blender with milk for easy, quick prep. But it took some trial to error to figure out how to communicate that value proposition. The company’s first retail partner was Costco, with the product sold in large bags of cubes that had a photo of a smoothie bowl on the front. Mastela recalls hearing from Costco shoppers that they thought the bags held some sort of free coffee. “There's nothing on the bag that says coffee. There's no picture of coffee. So we tweaked some of the photography on the bag to really push that, like, this is not coffee,” she said. “We switched it to a front-facing cup with a smoothie with a straw.”

    39min
  4. Rundown: Nike teams up with Skims, Celsius acquires Alani Nu & Crocs preps for tariffs

    22 DE FEV.

    Rundown: Nike teams up with Skims, Celsius acquires Alani Nu & Crocs preps for tariffs

    This week's Modern Retail Rundown kicks off with big news from Nike and Skims. The two companies are creating a new women's activewear brand called NikeSkims. Next, the staff delves into why energy drinks maker Celsius is acquiring competitor Alani Nu. And Crocs is the latest retailer to address how its 2025 outlook could be impacted by President Donald Trump's tariff policy.

    24min

  5. 20 DE FEV.

    How Shinola is emphasizing its American design and manufacturing roots

    Detroit-based luxury design brand Shinola sells everything from jewelry to bikes to journals. In 2019, it even opened a hotel in downtown Detroit. But the is currently laser-focused on refining the answer to the question, “What’s the first thing you think of when you think of Shinola?” And it wants that to be watches.  “We lost that [focus on watches] for a little while,” said Kevin Wertz, CMO at Bedrock, the platform company that owns Shinola. Bedrock also owns the outerwear brand Filson.  Shinola, founded in 2011, quickly gained a following because it was bringing manufacturing jobs back to Detroit. In 2012, the brand opened a 12,000-square-foot watch factory in the city. Over the next few years, it used its expertise in design and craftsmanship to expand into new categories.  But in 2016, Shinola ran into a hurdle when the FTC ruled that the company could not use the tagline “Built in Detroit.” Even though Shinola has a watch factory in the U.S., its watches — like all watch brands — largely rely on imported parts. Now, Shinola’s watches say “Built in Detroit with Swiss and imported parts.”   "We’re going back to the idea that we are designing and assembling watches in downtown Detroit,” Wertz said.  Despite this, Shinola has found that the best way to tell its story is to do more showing, rather than telling. Wertz said the content that has performed the best for Shinola is raw photos and videos from its factories showing how its watches are made. "People say, 'I don't know what watches being made actually looks like,’” he said, regarding the interest. Wertz joined the Modern Retail podcast this week to talk about how Shinola is refining its brand story.

    32min
  6. Modern Retail Rundown: Olipop now valued at $1.85B, Poppi's Super Bowl marketing backlash & January retail layoffs

    15 DE FEV.

    Modern Retail Rundown: Olipop now valued at $1.85B, Poppi's Super Bowl marketing backlash & January retail layoffs

    On this week’s Modern Retail Rundown, the staff kicks off the episode by discussing Olipop's new $50 million funding round, valuing the brand at $1.85 billion. In other better-for-you soda news, a look at Poppi’s Super Bowl controversial marketing campaign, which caused a backlash after the brand sent creators Poppi vending machines. Finally, retail layoffs spiked in January due to store closures and other cost-cutting measures.

    23min
  7. How Brooks harnessed the run club boom to generate record-breaking revenue

    13 DE FEV.

    How Brooks harnessed the run club boom to generate record-breaking revenue

    It’s been a great year for brands that sell shoes and other gear to runners.  Brooks Running, which is a subsidiary of Berkshire Hathaway, disclosed earlier this month that it ended 2024 with record global revenue, up 9% year-over-year. The company did not disclose exact revenue numbers. “We’re now in our 25th year of growth. Over that 25 years, we've grown approximately 15% compounded,” said Dan Sheridan, CEO of Brooks. “I think it's an outcome of this incredible, sharp focus we have on the category of run that has mass appeal to anybody that really moves.” Sheridan joined this week’s Modern Retail Podcast and spoke about Brooks’s 2024 performance and how the brand is setting itself up for growth in the years to come. There have been different types of running booms over the years, Sheridan said. “In the early 2000s, the running boom was centered on a broader approach and invited walkers and people that just wanted to be active.” Right now, Sheridan said, Brooks is benefitting from the post-pandemic running boom, which is being led by Gen Z.  This generation, Sheridan said, is getting into running earlier. They are also trying to balance the mental, physical and social aspects of their life differently.  “Run clubs are the new dating app. It's where you're finding your mate. And people are choosing run clubs over going to the bar. And we see that in Gen Z. They're they're drinking less; alcohol sales are down. … So we think this next generation is a running boom for our industry.”  International sales, too, are fueling Brooks’s growth. Sales in China, in particular, grew 228% year-over-year.

    30min
  8. Rundown: Waffle House's egg surcharge, Chipotle downplays avocado concerns & Gap launches vintage drops series

    8 DE FEV.

    Rundown: Waffle House's egg surcharge, Chipotle downplays avocado concerns & Gap launches vintage drops series

    On this episode of the Modern Retail Rundown, the staff looks at the impact of rising ingredient costs. For instance, this week Waffle House announced it's implementing a $0.50 surcharge per egg as costs rise due to bird the bird flu. Meanwhile, Chipotle executives told investors that looming tariffs on Mexican imports will not hurt the fast casual chain's supply of avocados. as it only sources half its avocados from Mexico. Lastly, Gap announced a new series called GapVintage that will feature curated Gap selections from the 1980s through the 2000s.

    26min
Ver tudo (476)

Trailer

4,6
de 5
73 avaliações

Sobre

The Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.

Informações

Mais de Digiday

Você também pode gostar de

Para ouvir episódios explícitos, inicie sessão.

Fique por dentro deste podcast

Inicie sessão ou crie uma conta para seguir podcasts, salvar episódios e receber as atualizações mais recentes.
Selecionar um país ou região

África, Oriente Médio e Índia

Ásia‑Pacífico

Europa

América Latina e Caribe

Estados Unidos e Canadá