S02 Episode 4: The key to satisfied consumers - How the psychological flow state works

This is the fourth episode of the second season of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

Prioritizing brand loyalty is one thing. Creating and maintaining it is another.

Consumer psychology may have the answer for marketers who are looking to do both. It’s called the “flow state”, the perception of an optimal psychological experience, and it's said to strengthen brand awareness and promote brand loyalty.

Dr. Eric Frazer, a top psychologist with over 20 years in psychological assessment, sat down with us to discuss what creates a flow state in consumers.

Frazer specializes in psychological testing and has held a part-time faculty appointment as Assistant Clinical Professor at Yale University School of Medicine for 18 years.