S04 E16 - How to write a book and turn it into a business empire with Anna David

SHOWNOTES

Introduction to This Podcast:

Anna David first appeared on my radar when I saw an extensive interview where this New York Times best-seller explained that you don’t need to sell lots of books to be a successful author. The business model built around it is just as important. 

After hearing that, I was fascinated and had to know more…

• Introduction - 00:50: Anna David is introduced as a transformative figure in the book publishing industry who has redefined the traditional approach to book publishing.
• Background - 00:55 : Known for her best-selling status and innovative strategies in book publication, Anna shares her journey from setbacks in traditional publishing to mastering the art of leveraging books as business tools.
• Industry Evolution - 04:19: Anna discusses how the publishing industry has evolved from a traditional to a more entrepreneurial model, emphasising the importance of adapting to changes.
•  Self-Publishing Advantages - 03:05: She highlights the empowerment of self-publishing, which allows authors to control their work and directly connect with their audience.
• Marketing and Revenue Streams - 03:07: Anna details how a book can serve as a marketing tool, opening various revenue streams such as speaking engagements, courses, and consulting services.
• Expanding Network - 03:21: It helps in broadening your network by connecting with readers, industry experts, and potential clients.
• Personal Fulfilment - 07:57: Anna points out the personal satisfaction that comes from sharing your knowledge and contributing to others' success.
• Empowering Message - 17:02: Anna encourages aspiring authors to pursue book writing with a clear understanding of their goals and the audience they want to impact.
• Final Thoughts - 18:15: She reaffirms the strategic importance of books in personal branding and business development.
• Giving Books Away - 19:20: Anna discusses the strategy of giving books away to key influencers to maximize exposure and business opportunities.
• Return on Investment - 21:00: Anna shares insights on the significant returns that can be achieved from book publishing when linked to business services, rather than direct book sales. 

Additional Insights

• Book as a Long-term Asset - 22:40: Anna views books as long-term assets that keep providing value over time through continuous engagement and updated editions.
• Importance of Book Quality -23:14: Emphasises producing a high-quality book that engages readers and stands out in the crowded market.
• Using Books to Get Speaking Engagements - 24:30: The discussion highlights how authors can use books to secure lucrative speaking engagements, often leading to high-value client engagements.
• Building a Sustainable Business - 24:50: Explains how speaking for free at targeted events can lead to high-value clients, justifying the strategy as a better return on investment than paid speaking gigs.
• Creative Promotions - 26:32: Anna talks about using creative methods to promote books, including customised electronic notebooks to make a memorable impact.
• Continued Value of Books - 29:32: Books are stressed as a cornerstone for establishing credibility and long-term success in any professional field.
• Final Advice - 30:40: Recommends focusing on creating impactful con