Tower After Hours

Tower Marketing
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Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!

  1. S3 E5: The Psychology of Copy That Converts

    26 DE JUN.

    S3 E5: The Psychology of Copy That Converts

    Welcome back to the final episode of Tower After Hour's Season 3: Digital Marketing Psychology. It's been such an informative and interesting season learning from only the best! In this episode we will be discussing how words can do more than inform, they can provoke, persuade, and convert. We explore the psychology behind copywriting and content writing, from crafting FOMO-fueled headlines to using loss aversion and urgency to drive action. The strategy of written content shifts depending on the audience and we discuss, not surprisingly, that knowing your audience is key. You'll hear insights on how the right words can tap into human behavior, create emotional responses, and ultimately, guide decision-making. Thank you to all of our listeners, supporters, and special guests that we had on the pod this season. You all make the podcast what it is! Going forward, TAH will be taking a bit of a breather in hopes to make it even bigger and better when we return. Until then, CYA!

    52min
  2. S3 E4 | Marketing by Design: The Power of Color

    29 DE MAI.

    S3 E4 | Marketing by Design: The Power of Color

    Color isn’t just decoration, it’s communication. In this episode with our very own Art Director, David Kimmick, we dive into the fascinating world of color psychology and how it shapes marketing strategy. From cultural and societal influences to the emotional impact of specific hues, we explore how color can evoke trust, urgency, calm, or excitement and how those feelings translate into brand perception and consumer behavior. Whether you're designing your brand from scratch or just wondering why blue builds trust and red sells fast, this episode paints the full picture.

    46min
  3. S3 E3 | Psychology of the Customer Journey

    24 DE ABR.

    S3 E3 | Psychology of the Customer Journey

    Welcome back to Tower After Hours! Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload. We’re thrilled to be joined by Tina Bartos, Director of Sales for Nook Meeting and Events, who's giving us valuable insight into how the customer journey has changed, and how we can be tackling these challenges head-on in a world where attention is fleeting and choices are endless. We’ll explore how today’s buyer journeys are anything but linear, why trust and timing matter more than ever, and how to meet your audience where they are — without getting lost in the clutter.

    54min
  4. S3 E2 | Navigating Social Algorithms & Trends

    27 DE MAR.

    S3 E2 | Navigating Social Algorithms & Trends

    Welcome back to another episode in our Digital Marketing Psychology season! Today, we’re diving into the ever-evolving world of social media—where trends shift overnight, algorithms keep us on our toes, and strategy is everything. If you’re a Lancaster local—or just looking for fun things to do in the city—you might have come across Decades and the incredible work of Tony Gorick on their social media. We sat down with Tony to unpack the secrets behind social algorithms, effective strategies, and staying ahead of the hottest trends. Decades is a Lancaster City favorite, and its standout social presence plays a huge role in drawing people in. Let’s get into it!

    53min
  5. S3 E1 | Understanding Your Audience's 'Why'

    28 DE FEV.

    S3 E1 | Understanding Your Audience's 'Why'

    Welcome back to Season 3 of Tower After Hours! To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience. Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you.So we are joined by the experts in collecting and analyzing this consumer data. Berwood Yost and Scottie Thompson-Buckland from the Franklin & Marshall, Center for Opinion Research, answer all our burning questions about how really understand your audience and the methods to accomplish it. Let's dive in!

    1h4min
  6. TAH Season 3 Trailer

    TRAILER DA TEMPORADA 3

    TAH Season 3 Trailer

    Welcome to a very new season of Tower After Hours. We’re jumping into season 3, Digital Marketing Psychology: Standing Out in a Saturated Industry. So over the next few episodes, we’ll be looking at the relationship that psychology plays in digital marketing.  Talking with both external guests from different backgrounds and also gathering Tower's internal insights, we are going to do a deep dive on how psychology and marketing work together and the impacts that it has on us as consumers. You can find a new episode of Tower After Hours every last Thursday of the month where you listen to podcasts. Alright, cya!

    1min
  7. S2 E6 | Lamphouse: Home For The Holidays

    19/12/2024

    S2 E6 | Lamphouse: Home For The Holidays

    As the year 2024 comes to an end, so does our second season of Tower After Hours. Thank you to all who have listened along the way and heard from our amazing guests this season. We hope you were just as inspired as all of us here at TAH. This final episode we're joined by an incredible guest who brings all the holiday cheer. Josh Henry, Co-Owner of Lamphouse was able to join the pod to talk about his passion for film, visual storytelling, and his home here in Lancaster County. We learn not only about his impressive projects, but of course had to get the deets on his Holiday Traditions. We'll see you next year (and in season 3). Alright, cya! ✨

    43min
  8. S2 E5 | Foster The Foodie: The Ultimate Food Cheerleader

    21/11/2024

    S2 E5 | Foster The Foodie: The Ultimate Food Cheerleader

    Feeling hungry right before a holiday with some of the best dishes of the year? This episode will make your stomach growl a little louder. Lily and Alex sit down with Corinne Foster, the Development and Communications Manager at Lancaster County Food Hub — though, some of you might know her best as @FostertheFoodie on Instagram. What started as a fun hobby to learn where to find the best food at the best prices has now grown into a full-time side hustle. Listen in as we learn how she grew her following, some of her favorite Lancaster food stops, and how it's opened doors for her career in battling food insecurity.

    46min
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Sobre

Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!

Informações

  • Criado por
    Tower Marketing
  • Anos de atividade
    2018 - 2025
  • Episódios
    97
  • Classificação
    Livre
  • Copyright
    © Tower Marketing
  • Site do podcast
    Tower After Hours