S2E14 Margot Bloomstein - Rebuilding Trust in a Post-Fact World

In an era of doubt, how do you establish and hold trust, and why does it matter anyway?

Join Laura Gassner Otting as she hosts this episode of LGOtv with special guest, Margot Bloomstein - Optimist, Designer, Ventriloquist.

Timestamps:
1:44​ - Laura Grassfed Otter.
9:24​ - "They feel confident in themselves, then they can feel confident in you too. That's how we operationalize trust."
12:25​ - "Know who you are before you can attempt to engage, help, or empower others."
14:10​ - "In order to respect someone else, we don't have to have had the same lived experiences."
20:04​ - There's a huge difference between being loved and being seen.
23:31​ - "Use your illusion. Make it what you need it to be."
24:32​ - The Rachel Hollis debacle.
26:51​ - How do brands rebuild confidence?
36:53​ - "It is not radical optimism. It is responsible."
44:45​ - "This is not just about fixing your brand, or fixing your engagement with your audience. It's about fixing your world as well."
52:53​ - "Maybe this is where empathy gets in the way of compassion."

Links:
https://www.facebook.com/mbloomstein​
https://www.facebook.com/mbloomstein​​
https://appropriateinc.com/trustworthy​
Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
https://www.amazon.com/dp/1989603920