S3 EP8 Insights from a Fintech Marketing Generalist with Malavika Sudheesh

Crisis Series: We are all experiencing major disruption, due to this global health crisis and pandemic. This time is testing every marketer's ability to pivot, their knowledge across multiple tools and channels, as well as the test of working remotely and communicating effectivity with their team.

My guest, Malavika Sudheesh, has been working overtime as a Marketing Executive at CMC Markets in Sydney. Being a self-proclaimed Marketing Generalist, she gives some amazing insights into technology, keeping skills up-to-date and more...

We discuss:

• How the pandemic and remote working has impacted her role
• What the fintech industry is like
• Future marketing trends