We’ve all had setbacks in our careers, and John Diggs is no exception. In fact, through his career story he shares some of the most remarkable setbacks that necessitated complete shifts in his career and life, always coming out stronger on the other side. He was a star college football player who went on to the professional ranks playing for the LA Raiders. After being forced to give up his career because of reconstructive knee surgery, he became a successful leader in the mortgage industry. Fast forward, John was forced to pivot again when the mortgage meltdown erased all he had built. Now, building on all of his experience, he has mastered the art of mind mapping as a tool to unlock the best in people. Truly an inspirational career story!
This week, Jayzen answers the question, how do you remain true to your brand while still flexing to your audience? Your brand isn’t really about you. It is about the SuperFans that you serve and create value for in your career audience. Your unique brand is multifaceted. You should have a collection of 4 – 8 SuperSized brand attributes that serve as your tailwinds. Having these allows you to show up in different environments and different contexts. At the end of the day, it is all about the right behavior, at the right time, with the right level of intensity. You may put more volume into certain brand attributes and less into others to strategically serve your audience and build winning outcomes.
Mind Mapping Master
John Diggs is a former pro football player and successful mortgage executive who, after experiencing a major setback, successfully pivoted his career and carved out a niche and built a need. Diggs’ story is one of resilience, hard work, and dedication to his passions.
He has experienced major setbacks and after being forced to give up a successful career as a pro football player because of reconstructive knee surgery, he became a successful leader in the mortgage industry.
During his successful career in the mortgage industry, he would face another setback—a market downturn and the mortgage meltdown. He lost everything, including his business, his home, his car, and his family. Rather than giving up, he dove deep into his passions and explored new opportunities. After nine months of hard work and research, he emerged as an expert in his field. Actually, many fields.
Diggs is now a Mind Mapping Master, combining his experience as a certified Life Coach and certified NLP Practitioner to help people live their best lives.
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com