17 episodes

Welcome to "Louie Herron's Sales to CEO Podcast," where the road to success in the automotive industry is paved with invaluable insights and unwavering guidance. I'm your host, Louie Herron, a seasoned automotive entrepreneur with over 30 years of industry experience and a proven track record of dealership ownership and acquisitions.

In the fast-paced world of automotive sales, it can often feel like a daunting challenge to rise through the ranks. But fear not, because on this podcast, we're diving deep into the strategies and secrets that will empower salespeople to ascend to management positions, managers to become General Managers, and General Managers to step into dealership ownership or partnership.

One glaring issue in our industry is the lack of comprehensive resources and training programs that truly prepare individuals for these pivotal career transitions. Through my own journey, which includes owning and managing multiple Toyota dealerships, a Chrysler Dodge Jeep Ram dealership, and an independent used car facility, I've gathered a wealth of knowledge and hands-on experience that I'm eager to share with you.

Each episode will shed light on the intricacies of personal growth and expansion along the path to success. We'll explore the key principles of leadership, effective management, and the art of entrepreneurship that are essential for anyone looking to make their mark in the automotive world.

But that's not all. For those ambitious General Managers who aspire to leap into dealership ownership or partnership, I'm here to help you navigate the process. I'll share my insights on finding, locating, and facilitating the acquisition of a dealership, ensuring you have the guidance and support needed to make your dreams a reality.

Join me on "Louie Herron's Sales to CEO Podcast" as we embark on a journey of transformation, from sales to CEO, and discover the roadmap to unparalleled success in the automotive industry. Whether you're a sales professional, a manager, or a General Manager with big aspirations, this podcast is your compass to a brighter and more prosperous future.

Subscribe now and let's embark on this exciting journey together. Remember, your path to success starts right here on "Louie Herron's Sales to CEO Podcast."

Sales to CEO podcast Louie Herron

    • Education
    • 5.0 • 3 Ratings

Welcome to "Louie Herron's Sales to CEO Podcast," where the road to success in the automotive industry is paved with invaluable insights and unwavering guidance. I'm your host, Louie Herron, a seasoned automotive entrepreneur with over 30 years of industry experience and a proven track record of dealership ownership and acquisitions.

In the fast-paced world of automotive sales, it can often feel like a daunting challenge to rise through the ranks. But fear not, because on this podcast, we're diving deep into the strategies and secrets that will empower salespeople to ascend to management positions, managers to become General Managers, and General Managers to step into dealership ownership or partnership.

One glaring issue in our industry is the lack of comprehensive resources and training programs that truly prepare individuals for these pivotal career transitions. Through my own journey, which includes owning and managing multiple Toyota dealerships, a Chrysler Dodge Jeep Ram dealership, and an independent used car facility, I've gathered a wealth of knowledge and hands-on experience that I'm eager to share with you.

Each episode will shed light on the intricacies of personal growth and expansion along the path to success. We'll explore the key principles of leadership, effective management, and the art of entrepreneurship that are essential for anyone looking to make their mark in the automotive world.

But that's not all. For those ambitious General Managers who aspire to leap into dealership ownership or partnership, I'm here to help you navigate the process. I'll share my insights on finding, locating, and facilitating the acquisition of a dealership, ensuring you have the guidance and support needed to make your dreams a reality.

Join me on "Louie Herron's Sales to CEO Podcast" as we embark on a journey of transformation, from sales to CEO, and discover the roadmap to unparalleled success in the automotive industry. Whether you're a sales professional, a manager, or a General Manager with big aspirations, this podcast is your compass to a brighter and more prosperous future.

Subscribe now and let's embark on this exciting journey together. Remember, your path to success starts right here on "Louie Herron's Sales to CEO Podcast."

    How To Make $200k A Year Selling Cars

    How To Make $200k A Year Selling Cars

    Welcome to the Sales To CEO podcast. This is your host, Louie Herron. It is my personal mission to coach, motivate, and inspire you to go from salesperson to dealer principal or any position you desire. Stop making excuses, and let's start making adjustments to the future you want and deserve.

    Today, we're talking about five steps on how to make $200,000 selling cars.

    I hope you're excited to learn more about sales and cars, and specifically trying to find a way to make 200 grand. Think about that for a moment. Would that not be life-changing? Now, listen, I say 200 grand. It could be 300, it could be a buck 50. It could be $400,000. There are a lot of car people in the country making $200,000 plus per year.

    They're specific on how they get it done. And we're going to be specific today. Now, let's talk about the math real quick of 200 grand, $200,000, break that down. It's going to be roughly $16,000 a month. So, if you're averaging somewhere around $550 per commission, $500 a commission, you have to sell about 30 cars. It's a car a day. What I always say and I mean it from the core, there's got to be a deal a day out there somewhere. You can't tell me that there is not one car deal a day we could put together.

    Now, we all know it's not going to come from just the walk-ups, right? We can't rely on the ups. We're going to get into what we need to do to make this happen.
    Remember, you have ALWAYS got to be thinking about the #NextLevel 

    If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation!
    Links:
    Sales to CEO: Next Level - Training Course - Try it for free using this link:
    https://louie-herron.mykajabi.com/offers/j27adhXn/checkout
    Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs
    https://www.facebook.com/profile.php?id=61555472270250
    https://www.linkedin.com/in/louieherron/
    https://www.instagram.com/herronautomotivegroup/
    https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA
    https://www.tiktok.com/@louie.herron

    • 16 min
    Thankfulness

    Thankfulness

    Welcome to the sales to CEO podcast. This is your host, Louie Herron. It is my personal mission to coach, motivate, and inspire you to go from salesperson to dealer principal, or any position you desire. Let's stop making excuses and start making the adjustments to the future you want and deserve. Today, we're talking about why thankfulness matters.

    We want to bring you a message today that I think will resonate with you. Not only does it help you in the car business, not only will help you in business, but more specifically, and even probably, more importantly, help you with yourself. We're talking about why it's important to just be thankful in all things.

    Many times when we look at our lives and we look at striving and pushing, and grinding and doing all the things in the business aspect, I think we have a tendency to lose a sense of gratitude because we're so caught up in what we're currently doing.

    I think, of the verse First Thessalonians 5:18. Again, please keep in mind, don't get caught up in the religious aspect of the verse. Just think about the concept. I know a lot of folks have different religious beliefs, not impressing mine upon you. But I will tell you that in this verse, it says, "In everything, for this is God's will for you in Christ Jesus." In everything give thanks, in all things. How difficult is that when we think about that whole scenario of giving thanks when things aren't going well. But this is an actual command to those that believe in God. It's a declaration. In everything, not in some things, not in part of things, in everything give thanks.

    I think that is our quest and our challenge as we try to discover the gratitude and thankfulness that we need, to be able to really understand how to be thankful when things aren't really going like we want them to go.

    Remember, you have ALWAYS got to be thinking about the #NextLevel 

    If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation!
    Links:
    Sales to CEO: Next Level - Training Course - Try it for free using this link:
    https://louie-herron.mykajabi.com/offers/j27adhXn/checkout
    Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs
    https://www.facebook.com/profile.php?id=61555472270250
    https://www.linkedin.com/in/louieherron/
    https://www.instagram.com/herronautomotivegroup/
    https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA
    https://www.tiktok.com/@louie.herron

    • 14 min
    The Law of Separation

    The Law of Separation

     Welcome to "From Sales to CEO," the podcast where we delve into the journey of individuals who've climbed the corporate ladder from the trenches of sales to the pinnacle of leadership. I'm your host, and today, we're diving into a fundamental principle that propelled one individual from a sales manager to the coveted position of dealer principal owner of a Toyota dealership. That principle? The Law of Separation.
    The Law of Separation isn't just another business theory; it's a powerful principle that can transform careers and companies. I started as a sales professional, and attribute much of my success to understanding and implementing this law.
    So, what is the Law of Separation, and how did it lead me to bigger opportunities to rise to the top of the automotive industry? It's all about distinguishing yourself from the pack, rising above the competition, and becoming indispensable in your field.
    Throughout this episode, we'll explore how our guest applied the Law of Separation to his journey, how it shaped my leadership style, and how it continues to drive success in my role as a CEO. From sales strategies to managerial decisions, we'll uncover the practical applications of this powerful principle.
    So, whether you're a sales professional aiming for the corner office or a CEO looking to sharpen your leadership edge, this episode is for you. Get ready to learn, be inspired, and discover how mastering the Law of Separation can propel you to new heights in your career.
    Links:
    Sales to CEO: Next Level - Training Course - Try it for free using this link:
    https://louie-herron.mykajabi.com/offers/j27adhXn/checkout
    Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs
    https://www.facebook.com/profile.php?id=61555472270250
    https://www.linkedin.com/in/louieherron/
    https://www.instagram.com/herronautomotivegroup/
    https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA
    https://www.tiktok.com/@louie.herron

    • 17 min
    Prime-Time Player Guest Taurus Ross

    Prime-Time Player Guest Taurus Ross

    This is the only automotive podcast that shows you how to go to the next level. It is my personal mission to coach and inspire and motivate you to go from sales to dealer principal, or any level you desire. Stop making excuses and start making adjustments towards the future you want.

    Today, we're switching things up a bit and I am so pumped to have one of my Prime-Time Players on the show today, Taurus Ross.

    We're talking about the Sales to CEO program, and we're talking about growth, and talking about people going to the next level. This guy has gone from floor closer, all the way to general manager. He's done a phenomenal job. He has a great career, and I want him to share some of the things that he's done, and we're just going to talk about success.

    Remember, you have ALWAYS got to be thinking about the #NextLevel 

    If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation!
    Links:
    Sales to CEO: Next Level - Training Course - Try it for free using this link:
    https://louie-herron.mykajabi.com/offers/j27adhXn/checkout
    Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs
    https://www.facebook.com/profile.php?id=61555472270250
    https://www.linkedin.com/in/louieherron/
    https://www.instagram.com/herronautomotivegroup/
    https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA
    https://www.tiktok.com/@louie.herron

    • 18 min
    Success Steps In Selling Regardless of Product or Service

    Success Steps In Selling Regardless of Product or Service

    Welcome to the Sales To CEO podcast. This is your host, Louie Herron. This is the only automotive podcast that shows you how to go to the next level. It is my personal mission to coach, inspire, and motivate you to go from sales to dealer principal, or any level you desire. Stop making excuses and start making adjustments toward the future you want.

    Today, we are talking about success steps in selling regardless of the product or service you offer.

    I'm going to hit you with four different things today that's probably not going to be at the forefront of your mind, but they're very, very important if you want to be successful in selling anything, regardless if it's a product or service. You guys hear me say this all the time, to sell more cars, to go to the next level, I don't care if you're in management, general management, if you own a dealership, we need two things. We need opportunities to sell somebody something, and we need the right words to say.

    We have got to always sharpen our skillsets and our mindsets, and we've always got to be taking the time to get to that next level. And it only comes with a lot of practice, a lot of hard work, but you got to practice the right things. You’ve got to work on the right things.

    Remember everything that I share with you is coming from my own 25 years of experience. I've owned dealerships for over 13 years, I've owned three different stores. I've general-managed almost 20 years of the 25 years I've been in the business. And I excelled at an extremely high level, very quickly.

    And it's because of this formula, it's not me. There's nothing special about me, just like there's not a lot of things special about a lot of individuals, but you got to follow a formula. You got to follow a blueprint that works. And I found these things that I share with you to be very, very helpful to me in my selling career. And I'm still selling. Even when I'm in stores, I'm helping close car deals, do what I've got to do daily to help individuals go to the next level. And that's what we're talking about today.
    Remember, you have ALWAYS got to be thinking about the #NextLevel 

    If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation!
    Links:
    Sales to CEO: Next Level - Training Course - Try it for free using this link:
    https://louie-herron.mykajabi.com/offers/j27adhXn/checkout
    Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs
    https://www.facebook.com/profile.php?id=61555472270250
    https://www.linkedin.com/in/louieherron/
    https://www.instagram.com/herronautomotivegroup/
    https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA
    https://www.tiktok.com/@louie.herron

    • 18 min
    Value Equals Money

    Value Equals Money

    Welcome to the Sales To CEO podcast. This is your host, Louie Herron. This is the only automotive podcast that shows you how to go to the next level. It is my personal mission to coach and inspire and motivate you to go from sales to dealer principal, or any level you desire. Stop making excuses and start making adjustments toward the future you want.

    Today, we are talking about value equals money.

    We've got a nice topic. We're talking about money. We're talking the cash flow, baby. Listen, think about something for a second. How do we earn the money in the car business? How do we earn the money in business? It's by value. So, I want to talk to you today about the value and where you can get value from, and what am, I referring to, as it relates to value. We're talking about value in a couple of different areas.

    There have been statements made all the time and people hear it all the time that money doesn't make you happy. Well, being broke doesn't make you happy either, right? So, I mean, and I tried them both. I can tell you that the money's not the issue, that happiness is a mindset, right? But it doesn't mitigate that money is imperative in business, right? You can't grow your business with just enough money. So, we must determine and figure out how in the world are we going to make this money?

    You have a fiduciary responsibility to your employer if you're working for them to make them some money. In the process, you've got to make some money. If you're self-employed in some way, shape, or form, or you're in the car industry or any industry, you owe it to yourself to make sure.

    Remember, you have ALWAYS got to be thinking about the #NextLevel 

    If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation!
    Links:
    Sales to CEO: Next Level - Training Course - Try it for free using this link:
    https://louie-herron.mykajabi.com/offers/j27adhXn/checkout
    Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs
    https://www.facebook.com/profile.php?id=61555472270250
    https://www.linkedin.com/in/louieherron/
    https://www.instagram.com/herronautomotivegroup/
    https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA
    https://www.tiktok.com/@louie.herron

    • 16 min

Customer Reviews

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3 Ratings

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Amazing is a understatement! This podcast is great!

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