Salon Ownership Uncensored Ashley Sexton & Deanna Murphy

Summary: In this episode, Ash and Deanna discuss the importance of guest experience in a salon. They emphasize the significance of the interaction with clients before they even step foot in the salon, highlighting the role of Google and Yelp in attracting customers. They also stress the importance of having a well-designed and user-friendly website, with a focus on mobile optimization. The hosts discuss the impact of online reviews and the importance of responding to them professionally. They also touch on the significance of online booking, clear communication of policies, and creating a visually appealing and pleasant atmosphere in the salon. The conversation focuses on the guest experience in a salon and how it can be enhanced to create a positive and memorable experience for clients. The hosts discuss various aspects of the guest experience, including the salon's aesthetic, cleanliness, and ambiance. They emphasize the importance of creating a cohesive and welcoming environment that aligns with the salon's branding. The hosts also highlight the significance of sound and music in setting the right atmosphere. They stress the importance of the front desk staff in greeting and directing clients, as well as offering refreshments that align with the salon's brand. The conversation also touches on the importance of effective communication during the consultation process to ensure that clients' needs and expectations are met. The hosts discuss the role of the shampoo experience in creating a memorable guest experience and the importance of aftercare and follow-up to nurture client relationships. They emphasize the need for transparency in the checkout process and the importance of creating a plan together with clients to help them achieve their hair goals. The conversation concludes with a reminder to prioritize the guest experience and to continuously seek feedback and make improvements. 

Summary Ashley and Deanna discuss the importance of organization in their business in this conversation. They highlight the key elements of their organization system, including the use of a comprehensive handbook, the utilization of software and apps, effective front desk operations, and calendar organization. They emphasize the continuous improvement and evolution of their organization system over time.

Takeaways: Having a comprehensive handbook is essential for outlining policies, procedures, and expectations in a business. Utilizing software and apps can help streamline operations and improve efficiency. Effective front desk operations are crucial for customer service and communication. Calendar organization is key for planning and scheduling important events and tasks. Continuous improvement and evolution of the organization system is necessary for success.

 

Chapters 00:00 Introduction: The Love for Organization 03:01 Chapter 1: The Importance of a Handbook 05:50 Chapter 2: Utilizing Software and Apps 08:20 Chapter 3: Front Desk Operations 20:36 Chapter 4: Calendar Organization 30:11 Conclusion: Continuous Improvement

In this episode, the hosts discuss how to create a dream team of stylists for a salon. They cover topics such as finding and hiring the right stylists, training and mentoring new hires, offering incentives for seasoned stylists, creating a positive team culture, and the importance of leadership. They emphasize the need for clear expectations, open communication, and celebrating achievements. The hosts also preview the next episode, which will focus on organizing salon systems. Takeaways Building a dream team starts with finding and hiring the right stylists. Training and mentoring new hires is essential for their success and the success of the salon. Offering incentives and a positive work culture can attract and retain seasoned stylists. Strong leadership, clear expectations, and open communication are crucial for building a successful team. Chapters 00:00 Introduction and Topic Overview 00:59 Getting Your Ideal Stylists 03:18 Training and Hiring Green Stylists 05:09 Offering Incentives for Seasoned Stylists 08:09 Creating a Positive Team Culture 12:11 The Importance of Leadership 23:32 One-on-One Meetings and Celebrating Achievements 29:46 Conclusion and Next Episode Preview

Deanna and Ashley share their journey from starting a small salon to owning a multi-million dollar business and building. They discuss the challenges they faced, including setbacks and difficulties in securing financing. They also talk about their expansion and the process of purchasing their own building. Additionally, they highlight their investment in rental property and their passion for coaching other entrepreneurs. Overall, their story emphasizes the importance of perseverance, hard work, and the support of their team and families.

Takeaways: Starting small and growing steadily is possible without a trust fund. -Overcoming challenges and setbacks is part of the entrepreneurial journey. -Building strong relationships and a supportive team is crucial for success. -Investing in real estate can be a smart financial move for entrepreneurs.

Chapters

00:00 Introduction and Current Ventures

01:25 Meeting in Hairdressing School

03:10 Starting the Salon

05:03 Challenges and Setbacks

06:01 Expanding the Salon

08:10 Purchasing a Building

10:35 Negotiating the Purchase

12:56 Realizing the Dream

15:20 Investing in Rental Property

19:02 Salon Coaching Business

20:41 Reflection and Takeaways