231 episodes

When you are deep in the day to day hustle & grind of running your online store it’s hard to know where you should focus your efforts to grow your business. That’s where the Scale My Ecommerce Store podcast comes in. Cath Langman shares her decades of experience creating and scaling profitable eCommerce businesses, faster and with less overwhelm. From sales automation to nailing your new product launch, irresistible Facebook advertising to creating a slick website that converts. Each week Cath shares bite-sized morsels of practical information that can be easily implemented to scale your eCommerce business - faster. The only Ecommerce podcast you'll ever need!

Scale My Ecommerce Store Catherine Langman

    • Business
    • 5.0 • 5 Ratings

When you are deep in the day to day hustle & grind of running your online store it’s hard to know where you should focus your efforts to grow your business. That’s where the Scale My Ecommerce Store podcast comes in. Cath Langman shares her decades of experience creating and scaling profitable eCommerce businesses, faster and with less overwhelm. From sales automation to nailing your new product launch, irresistible Facebook advertising to creating a slick website that converts. Each week Cath shares bite-sized morsels of practical information that can be easily implemented to scale your eCommerce business - faster. The only Ecommerce podcast you'll ever need!

    Speed + Precision = Your Winning Business Growth Equation

    Speed + Precision = Your Winning Business Growth Equation

    There’s a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business. 
    Entrepreneur wants to grow their business but they don’t know how. They buy a course and spend hours upon hours trying to learn everything and implement it all in their business themselves. 
    Entrepreneur gets very busy and does see some growth and improvement, but then those results plateau. 
    Entrepreneur then thinks those strategies didn’t work, so they go looking for some other silver bullet strategy. So they spend more hours learning and implementing. 
    Meanwhile, their business growth remains sluggish. Now, they don’t know if their business sucks or if they are just incompetent. 
    They go hunting again…
    But the real problem is that, at any one time, they only have half of the sales growth equation in play.
    The equation is: speed of execution + tactical precision = sales growth.
    Moving too fast without a well thought-out strategy will lead your business somewhere, but not necessarily where you want it to go. 
    Whereas precise strategic planning alone without speed of execution is like a handbrake on your growth, because you prolong the time it takes to actually realise the results.
    So today on the show, we’re going to talk about how to have both speed and precision so that you can produce the best results possible for your business. 
     
    Episode’s Show Notes: https://www.catherinelangman.com/episode-229/
     
    Links mentioned in this episode:
    If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
     
    Free eCommerce Coaching Session: 
    https://www.catherinelangman.com/free-coaching-session/ 
     
    Free Magic Metrics Calculator: https://productpreneurmarketing.com/website-audit/
     
    Book Your eCommerce Strategy Session: https://productpreneurmarketing.com/lets-talk/ 
     
    https://www.catherinelangman.com/work-with-me-shopify-expert/

    • 29 min
    Building A Successful Women's Fashion Label In Under 2 Years

    Building A Successful Women's Fashion Label In Under 2 Years

    My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women’s fashion label with heart. 
    Sarah only launched her label less than two years ago, but it’s almost exploded in the time since.
    How on earth has she managed to launch her business with such a bang, and grow it so rapidly? And do it whilst raising two very young children and whilst living in rural Queensland? 
    There are two things in particular that I want you to listen to in this interview. 
    Firstly, the way Sarah has really built this brand around a very strong purpose and uses storytelling to connect with her audience. 
    And secondly, her marketing strategy, and the way she creates and shares her marketing content combined with having the right campaign structures and budgets to hit her revenue targets. 
    So she’s not simply relying on having a great product, she’s created a really compelling sales strategy that connects with her audience and compels them to buy.
    The outcome of her approach means that her revenue is scaling up rapidly at a time when many eCommerce brands are struggling. 
    Episode’s Show Notes: https://www.catherinelangman.com/episode-228/
    Links mentioned in this episode:
    If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
    Website:  https://www.outbacklinen.co/
    Instagram: https://www.instagram.com/outbacklinenco/
    Facebook: https://www.facebook.com/outbacklinenco/
     
    https://www.catherinelangman.com/work-with-me-shopify-expert/

    • 46 min
    How To Calculate Your ROI On Learning To Grow Your Business

    How To Calculate Your ROI On Learning To Grow Your Business

    Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn’t keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap.
    Fast forward to two months ago and her revenue had not grown at all. She was still stuck at the same level as 3 years ago! 
    Since working with us two months ago, she’s learned a lot, gained knowledge and developed new skills. 
    And her revenue has exploded 70% year on year. She has literally paid for an entire year’s worth of coaching with us in the space of two months thanks to the revenue growth she’s already achieved! 
    What this comes down to is the difference in ROI on learning: 
    Identifying exactly what knowledge and skills she needs to acquire that’ll have the biggest and fastest impact on her growth, investing in those, taking fast action to implement them, and then having a method of calculating her return on investment.
    Let’s break it down in this episode so that you can enjoy a similar transformation as well.
     
    Episode: https://www.catherinelangman.com/episode-227/
     
    Links mentioned in this episode:
    If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
     
    https://www.catherinelangman.com/work-with-me-shopify-expert/
     
    Free coaching session: https://www.catherinelangman.com/free-coaching-session/

    Ecommerce Mastery: https://productpreneurmarketing.com/ecommerce-mastery-business-coach/
     

     

    • 32 min
    Part 2- What To Do (& Avoid) To Boost Ecommerce Growth Right Now

    Part 2- What To Do (& Avoid) To Boost Ecommerce Growth Right Now

    Get ready to dive into the moment you've eagerly anticipated!
    Welcome to Part 2 of our exclusive two-part mini-series, "‘What to do & avoid doing to boost your eCommerce sales in 2024’. is finally here!
    If you haven’t listened to last week's episode, definitely get onto that first and then come back to this one, as the content is designed to step you through in the right order.
    If you have listened to last week’s, I hope you’ve done your homework! 
    This week, I’m diving into three specific business and marketing strategies you should be implementing right now if your sales revenues have plateaued or declined this year.
    Again, there will be some actionable advice in this episode that you’ll be able to take advantage of and implement into your own business.
    So, let’s dig into part 2 of ‘what to do and avoid doing to boost your ecommerce sales in 2024’.
    Episode: https://www.catherinelangman.com/episode-226-part2/
    Part 1: https://www.catherinelangman.com/episode-226/
    Links mentioned in this episode:
    If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
     

    • 39 min
    Part 1- What To Do (& Avoid) To Boost Ecommerce Growth Right Now

    Part 1- What To Do (& Avoid) To Boost Ecommerce Growth Right Now

    Do you remember how it felt at the start of your business journey? You’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world!
    And here’s how it often feels when you get going: WTF was I thinking? I can’t do this! I’m utterly exhausted, have NFI what to do next & I cannot possibly work any harder than this. 
    We start to despair that we can ever achieve our goals. We lose faith that things will ever change for the better. We start to believe our current reality is our forever reality…
    If you’re getting traffic to your website, but not generating enough sales…
    Or you’re stuck at the same revenue and can’t seem to break through to the next level…
    This episode is for you! In fact, I’ve got a 2-part-series coming up for you of two mini-trainings that work together. 
    If your sales are languishing, or just not growing to achieve your sales targets, then you definitely need to stop doing some things that aren’t working the same way they used to, and start doing some things differently so that you can match your customers where they are right now.
    In this episode, we share some of the current trends in eCommerce as well as some of the common mistakes eCom brands are making a lot right now, and how these things might be impacting your business. Along with some tips and strategies to overcome them.
    Next week, we’ll pick things up again and go through some of the specific business and marketing strategies you can and should be doing to overcome these challenges and get your business back to growth. Even in today’s tough economy.
     
    Let’s dive into part 1…
     
    Episode: https://www.catherinelangman.com/episode-226/
     
    Links mentioned in this episode:
    If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
     
    https://www.catherinelangman.com/work-with-me-shopify-expert/
     
    Episode 214, “Simple Website Navigation Fixes That Boost Your Conversion Rate”
    www.catherinelangman.com/episode-214
     
    Blog post, “How To Win At Digital Marketing For Your eCommerce Store”
    www.catherinelangman.com/how-to-win-at-digital-marketing-for-your-ecommerce-store/
     
    Episode 165, “How To Become A Cashflow Queen” https://www.catherinelangman.com/episode-165/
     
    Episode 189, “How To Bust Past Fears To Build A Thriving Online Superstore”
    www.catherinelangman.com/episode-189/
     

    • 32 min
    4 Ways To Make More Money From Automated Klaviyo Flows

    4 Ways To Make More Money From Automated Klaviyo Flows

    In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates.
    And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, the changes do tend to disrupt performance in the short term.
    The automated flows in most, if not all, Klaviyo accounts I’ve reviewed in recent weeks have taken a downward turn.
    Flows like your New Subscriber Welcome flow and your Abandoned Cart flow – usually the biggest money spinners – have declined.
    And that is not a situation you want to allow to continue! 
    So in this episode, we will discuss 4 steps you can take to make more money from your automated flows in Klaviyo.
    And if you haven’t taken a look at your Klaviyo flows in recent months (or years in the case of many accounts I audit), then use this episode as your kick up the bum to get in there today.
    Episode: https://www.catherinelangman.com/episode-225/
     
    Links mentioned in this episode:
    If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
    https://productpreneurmarketing.com/klaviyo-audit/
     

    • 37 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

malfoxley ,

Great show!

Catherine, host of the podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

EricaBushwell ,

Awesome podcast!

Catherine, host of the Productpreneur podcast, highlights all aspects of business, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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