Scale Your Marketing by Leading with Revenue with Matt Paxson

Ready to take your real estate business to the next level? In this episode, we dive deep into the nuances of marketing and sales delegation for real estate investors. I’m joined by my friend, Matt Paxson, a seasoned real estate professional with over 15 years of experience in the industry. Matt has seen it all—from scaling his business from a few deals a month to managing a high-volume operation, and he’s here to share the secrets of building an effective marketing and sales process. We discuss when to do things yourself and when it’s time to bring in the experts, all while ensuring your marketing investments yield maximum returns. Trust me, you won’t want to miss the invaluable insights Matt provides!

We also cover essential tips for hiring third-party agencies, strategies for lead generation, and Matt’s unique approach to staying hands-on with sellers while balancing team management. Whether you’re a solo investor looking to scale or someone navigating partnerships and growth, this episode is packed with actionable advice.

Episode Highlights:

[0:00] - Introduction

[1:15] - The challenge of deciding between DIY marketing and outsourcing to professional agencies.

[3:32] - Why it’s crucial to hire industry-specific experts for your marketing efforts.

[7:48] - Matt’s journey from managing everything himself to outsourcing PPC and other lead gen strategies.

[14:50] - Building a revenue-first approach and why leading with income matters before outsourcing.

[20:05] - The benefits of being hands-on with sellers and the art of closing deals personally.

[26:45] - Structuring your team for optimal performance and the importance of focusing on your strengths.

5 Key Takeaways:

1. Lead with Revenue: Before outsourcing marketing tasks, ensure you’re generating enough income to justify these expenses. This strategy ensures sustainability and efficient growth.

2. Industry-Specific Expertise Matters: Hiring agencies or individuals familiar with real estate investing yields better results, as they understand the market’s unique challenges and opportunities.

3. Do What You’re Good At: Focus on the tasks that bring you joy and where you excel, like negotiating deals, and delegate areas where you lack expertise.

4. Build Strong Systems: Before hiring, create detailed systems and processes for your team to follow. This approach sets everyone up for success and ensures consistency.

5. Master Lead Generation: Your leads are the gold of your business. Prioritize quality lead generation and have a well-thought-out strategy to convert those leads into deals.

Links & Resources:

• Connect with Matt Paxson on Facebook: https://www.facebook.com/matthewpaxson

Don’t forget to subscribe to the show and share it with your real estate investing friends! If you enjoyed this episode, please leave a review and check out my YouTube channel for more content on real estate marketing and content strategies.