The REI Marketing Weekly with Josh Culler

Josh Culler
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The REI Marketing Weekly with Josh Culler

If you're an active Real Estate Investor that wholesales, flips, holds, turnkeys, or anything in between, and you're struggling with inbound or outbound marketing, this podcast is for you. Josh Culler has been in the investing industry since 2012 and has helped over 250 investors in their marketing efforts. On this show Josh interviews actual investors that are crushing it in their marketing to share what they're doing in their actual business.

  1. 1 DAY AGO

    Scale Your Marketing by Leading with Revenue with Matt Paxson

    Ready to take your real estate business to the next level? In this episode, we dive deep into the nuances of marketing and sales delegation for real estate investors. I’m joined by my friend, Matt Paxson, a seasoned real estate professional with over 15 years of experience in the industry. Matt has seen it all—from scaling his business from a few deals a month to managing a high-volume operation, and he’s here to share the secrets of building an effective marketing and sales process. We discuss when to do things yourself and when it’s time to bring in the experts, all while ensuring your marketing investments yield maximum returns. Trust me, you won’t want to miss the invaluable insights Matt provides! We also cover essential tips for hiring third-party agencies, strategies for lead generation, and Matt’s unique approach to staying hands-on with sellers while balancing team management. Whether you’re a solo investor looking to scale or someone navigating partnerships and growth, this episode is packed with actionable advice. Episode Highlights: [0:00] - Introduction [1:15] - The challenge of deciding between DIY marketing and outsourcing to professional agencies. [3:32] - Why it’s crucial to hire industry-specific experts for your marketing efforts. [7:48] - Matt’s journey from managing everything himself to outsourcing PPC and other lead gen strategies. [14:50] - Building a revenue-first approach and why leading with income matters before outsourcing. [20:05] - The benefits of being hands-on with sellers and the art of closing deals personally. [26:45] - Structuring your team for optimal performance and the importance of focusing on your strengths. 5 Key Takeaways: 1. Lead with Revenue: Before outsourcing marketing tasks, ensure you’re generating enough income to justify these expenses. This strategy ensures sustainability and efficient growth. 2. Industry-Specific Expertise Matters: Hiring agencies or individuals familiar with real estate investing yields better results, as they understand the market’s unique challenges and opportunities. 3. Do What You’re Good At: Focus on the tasks that bring you joy and where you excel, like negotiating deals, and delegate areas where you lack expertise. 4. Build Strong Systems: Before hiring, create detailed systems and processes for your team to follow. This approach sets everyone up for success and ensures consistency. 5. Master Lead Generation: Your leads are the gold of your business. Prioritize quality lead generation and have a well-thought-out strategy to convert those leads into deals. Links & Resources: • Connect with Matt Paxson on Facebook: https://www.facebook.com/matthewpaxson Don’t forget to subscribe to the show and share it with your real estate investing friends! If you enjoyed this episode, please leave a review and check out my YouTube channel for more content on real estate marketing and content strategies.

    34 min

  2. NOV 13

    The 80/20 Blueprint for Smarter, More Profitable Real Estate Marketing with Jaren Barnes

    In this episode of REI Marketing Weekly, I sit down with Jaren Barnes from Land Maverick Society to dive deep into the art and science of land investing. Jaron unpacks his strategic approach using the 80/20 principle, revolutionizing how to market and close deals efficiently. We discuss the importance of focusing on what truly drives results and how applying the 80/20 concept can make you unbeatable in marketing and sales. Jaren also shares powerful insights on building genuine connections with sellers and how these relationships can lead to more successful and profitable transactions. We cover everything from smart compliance techniques for text marketing to a compelling story of how deeper engagement with a seller led to a $5,000 savings on a land deal, despite a competing higher offer. You’ll learn the significance of customizing your communication to match the seller’s personality, using a thoughtful and structured sales process, and leveraging compliant and effective text marketing. Timeline Summary [0:00] - Introduction [1:30] - Introduction to Jaron Barnes and his unique perspective on land investing. [4:15] - Understanding the 80/20 principle and its application to marketing and sales. [8:45] - The story of how Jaron’s method saved $5,000 on a deal by building seller rapport. [14:00] - Breaking down effective and compliant text marketing strategies. [18:30] - How Jaron structures his business with minimal resources but maximum efficiency. [23:15] - The critical role of customizing your approach to different seller personalities. [30:00] - Key takeaways on optimizing your sales process for better outcomes. Key Takeaways 1. Master the 80/20 Principle: Focus on the actions that yield the greatest impact to streamline your processes. 2. Build Genuine Connections: Authentic relationships with sellers can lead to better deals and long-term success. 3. Practice Smart Text Marketing: Use compliant platforms like Launch Control to maintain ethical and legal standards. 4. Adopt a Structured Sales Process: Qualify leads carefully to maximize efficiency and effectiveness. 5. Adapt Communication Styles: Tailor your approach to each seller’s personality to increase trust and close deals successfully. Links & Resources • Connect with Jaren Barnes: Text “Marketing” to (219) 419-7797 to receive a free 30-minute coaching call (mention Josh Culler). • Books Mentioned: “80/20 Sales and Marketing” by Perry Marshall and “The 10X Rule” by Grant Cardone. Closing Thank you for tuning in! If you found this episode valuable, don’t forget to rate, follow, and share the podcast. Stay connected for more insights on marketing and real estate investing, and be sure to check out our social media for extra tips and content. See you in the next episode!

    37 min

  3. NOV 6

    Generating Leads with TV Advertising | How to do it Correctly with Tony Javier

    In this episode, we dive deep into an often-overlooked marketing method: TV advertising for real estate investors. Tony Javier, a seasoned expert in utilizing TV ads to generate motivated seller leads, joins me to shed light on why this “old-school” marketing channel still packs a punch, especially for certain demographics. If you’re skeptical about TV’s effectiveness or think it’s too costly, Tony’s insights on reaching the right audience might change your mind. We explore how TV ads can deliver high ROI, the ideal audience for this approach, and Tony’s strategies that make TV ads a reliable lead generation tool in real estate. From the importance of targeting specific demographics to tips on standing out in competitive markets, Tony shares the formula that’s helped him and his clients succeed on TV. Whether you’re new to TV ads or looking to refine your approach, Tony’s practical advice offers valuable takeaways for real estate investors eager to expand their marketing channels. Episode Highlights: [00:00] - Introduction to TV advertising and Tony’s unique approach for real estate investors. [05:15] - How Tony discovered the power of TV ads through an unexpected encounter. [12:30] - Why TV ads resonate with the 50+ demographic and how this group consumes media differently. [20:45] - The credibility factor: How appearing on TV positions you as a trusted, established business. [25:10] - Common mistakes in TV advertising and Tony’s top tips for an effective campaign. [30:00] - Standing out with memorable calls to action and easy-to-recall phone numbers. [33:30] - Best practices for creating a TV ad campaign that drives results. 1. TV Ads Are Still Relevant and Effective – Despite the rise of digital marketing, TV advertising can be a powerful tool for real estate investors, especially for reaching older demographics who still heavily consume TV content. 2. Understanding Your Audience Is Essential – For TV ads to be effective, it’s crucial to target the right demographic. Tony highlights that the 50+ age group, particularly those with a lower income, is a prime audience for motivated seller leads. 3. Credibility Through TV Exposure – Appearing on TV can instantly boost your credibility, making potential clients view you as a serious and trustworthy business, unlike the perception many have of online ads. 4. Memorable Call-to-Actions Make a Difference – A clear, concise call-to-action, including an easy-to-remember phone number or website, can significantly increase engagement and conversion rates from your TV ads. 5. Stand Out with Proven Strategies – Success with TV advertising relies on using well-tested scripts, strategically selecting air times, and crafting ads that capture and hold attention. Following a reliable formula can yield consistent results and reduce ad spend waste. Links & Resources: • Connect with Tony Javier and learn more about TV advertising for real estate investors: https://tonyjavier.com/tv If you found this episode insightful, don’t forget to rate, follow, and share the podcast! Your feedback helps us bring you even more great content.

    33 min

  4. OCT 29

    The Power of Data-Driven Direct Mail in Real Estate with Rob Swanson CEO of FreedomSoft

    In this episode of REI Marketing Weekly, I sit down with Rob Swanson, CEO of FreedomSoft, to dive into the world of direct mail marketing for real estate investors. Rob shares the cutting-edge strategies his team has developed to innovate direct mail, using data to fine-tune targeting and improve lead conversion rates. We discuss how traditional direct mail can still drive results when approached with a modern twist and why understanding your prospect’s unique motivations is key to getting the highest returns. Rob’s deep insights into data and customer journey in real estate make this a must-listen for investors ready to elevate their marketing game! Episode Highlights: [00:00] – Introduction to Rob Swanson and his background in real estate and data-driven marketing [03:20] – How direct mail strategies have remained reliable yet improved through targeted innovation [10:15] – Rob’s data-driven approach to segmenting and sequencing direct mail based on property history and seller motivation [15:45] – Why timing is crucial: Adjusting messages for new vacancies vs. long-standing ones [22:30] – How automated, sequence-based mailing can drastically increase conversions [28:40] – Rob’s insights into making traditional marketing tactics more effective in today’s market Links & Resources: • Learn more about Freedom Soft: freedomsoft.com • Explore Rob’s podcast The Real Estate Mogul: https://www.youtube.com/@RealRobSwanson If you enjoyed this episode, please take a moment to subscribe, rate, and review the podcast. Your feedback helps us bring more valuable content tailored to your interests in real estate marketing. Don’t forget to share this episode with fellow investors looking to boost their marketing efforts!

    34 min

  5. OCT 22

    Turning Cold Calls into Warm Leads with Clifford "The Cowboy Closer" Walker

    In this exciting episode of The REI Marketing Weekly, I sit down with my good friend, Clifford “The Cowboy Closer” Walker, a real estate investing pro known for his unique approach to cold calling. We dive deep into the power and persistence of cold calling in today’s market. Clifford shares why he still believes in this old-school tactic despite the industry’s shift away from it, and he offers a refreshing perspective on building genuine connections with sellers. If you’ve ever struggled with cold calling or felt overwhelmed by rejection, Clifford’s insights on leading with authenticity and serving people rather than selling them will be a game changer for you. Get ready to take notes and learn strategies that will transform your approach! Episode Highlights: [0:00] - Introduction to Clifford “The Cowboy Closer” Walker and his background in real estate. [1:00] - The current state of cold calling: Why some are moving away, but Clifford is doubling down. [5:30] - Clifford’s personal approach: Building relationships with sellers rather than pushing sales tactics. [12:15] - The importance of follow-up and how to stay consistent without sounding scripted. [17:00] - Clifford’s thoughts on the best data to pull for successful cold calling campaigns. [23:45] - The role of communication in real estate investing: Why it’s the secret to closing deals. [31:00] - Clifford’s advice for new investors on mastering the art of connecting with sellers. Links & Resources: • Connect with Clifford on YouTube: https://www.youtube.com/channel/UC2MoDGK15SWJ4RpT_eS9P6g • Download Clifford’s free PDF guide: 5 Steps to Getting Started with Wholesaling: https://www.corralnetwork.com/wholesaleprocess • Follow Clifford on Instagram: https://www.instagram.com/cliffordthecowboycloser/?hl=en Closing Remarks: If you enjoyed today’s episode, please rate, follow, and review The REI Marketing Weekly! And don’t forget to subscribe to our YouTube channel for more episodes and tips on marketing and real estate investing strategies. See you next time!

    38 min

  6. OCT 15

    Zero Marketing Spend to $20M Projects with Daniil Kleyman

    In this episode of REI Marketing Weekly, I sit down with my good friend and real estate developer, Daniil Kleyman from Richmond, Virginia. Unlike the typical wholesaler or fix-and-flip investor, Daniil focuses on larger real estate developments, which leads to a unique approach to business and marketing. We dive deep into how he secures his deals without traditional marketing methods, relying instead on reputation and referrals from key players in his market. Daniil shares how building relationships with developers, real estate agents, and wholesalers has allowed him to establish himself as the go-to person in his region for high-value projects. We also explore his software, Rehab Valuator, which is designed to help real estate investors with deal analysis, project management, and raising capital. If you’re interested in real estate development or want insights into how to grow your business without relying on cold calling or direct mail marketing, this episode is a must-listen! Timeline Summary: [0:00] - Introduction [2:12] - Introduction to Daniil Kleyman and his business model focused on real estate developments. [5:10] - How Daniil secures high-value deals through referrals instead of traditional lead generation. [7:45] - Why networking with the right people is more important than broad marketing strategies. [12:50] - Daniil’s perspective on efficient marketing and being the go-to person in a niche market. [16:05] - The power of social media presence in attracting deals and investors. [20:10] - Overview of Daniil’s software, Rehab Valuator, and its benefits for real estate investors. Links & Resources: • Learn more about Rehab Valuator at Rehabvaluator.com Closing Remarks: Thanks for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with your real estate friends. Your feedback helps us improve and grow the show. See you in the next episode!

    23 min

  7. OCT 10

    How to Repurpose Long-form Video for Social Media Content | Josh Solo Episode

    In this solo episode, I dive into the essential strategies for repurposing your long-form podcast and video content for social media. Whether you’re in real estate, wholesaling, property management, or any other business, creating engaging social media clips from your larger content can help boost your online presence and attract more leads. I share practical tips on how to craft a strong hook, maintain context, and deliver value in bite-sized clips to grab attention on platforms like Instagram Reels, TikTok, and YouTube Shorts. Plus, I discuss the role of AI in content repurposing, the limitations it currently has, and why a human touch can often make a big difference when it comes to editing. If you’re looking to streamline your content creation and consistently show up on social media without creating new content every day, this episode is for you! Timeline Summary: [0:00] - Introduction to the importance of repurposing long-form content for social media. [1:50] - Using property walkthroughs and case studies as social media clips. [3:14] - The current role and challenges of using AI for content repurposing. [4:36] - Why the first 3-5 seconds of a video are crucial for grabbing attention. [5:58] - How context and value impact retention rates on social media. [8:12] - The importance of crafting engaging content manually versus relying on AI. [9:33] - How to turn long-form content into daily social media posts without burnout. If you enjoyed this episode, please rate, follow, and review the podcast! It helps spread the word and ensures you don’t miss future content designed to help you grow your business through smart, consistent social media strategies.

    11 min

  8. OCT 8

    Virtual Wholesaling Made Simple with Chris Logan

    In this episode of REI Marketing Weekly, I’m excited to be joined by Chris Logan, an expert in virtual wholesaling. We dive into a strategy that can revolutionize your real estate wholesaling business: finding the buyer first. Chris shares his approach, which simplifies wholesaling by focusing on building a strong buyers list before chasing deals, a method called reverse wholesaling. He outlines the process step-by-step, showing how you can streamline your operations, close deals faster, and increase profitability by prioritizing buyer relationships. We also discuss the importance of networking in the real estate investing world, using platforms like Facebook groups to find the right buyers, and building long-term, profitable connections with realtors, cash buyers, and wholesalers. Chris shares practical tips for using cold calling as an efficient strategy to kick-start your deals, even if you’re new to the game. Plus, stay tuned for a special free gift that Chris is offering to help you get started with virtual wholesaling from home. Timeline Summary: [0:37] - Introduction to reverse wholesaling and finding your buyer first. [2:00] - The advantages of virtual wholesaling and simplifying your business. [5:45] - Chris shares how to build a buyers list using Facebook groups and other online resources. [10:30] - The key relationships you need: realtors, wholesalers, and cash buyers. [19:20] - Tips for cold calling and how to overcome the fear of making calls. [25:00] - Chris explains the four pillars of seller motivation for successful deals. [31:30] - How to join Chris’s free Facebook group and get his wholesaling playbook. Links & Resources: Join Chris Logan’s Facebook group: https://www.facebook.com/groups/virtualwholesalingmadesimple Text “BABYSTEPS” to (813) 560-8319 for a free guide to wholesaling houses from home. If you enjoyed this episode, please remember to rate, follow, and leave a review! Your feedback helps us improve and bring more valuable content.

    34 min
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About

If you're an active Real Estate Investor that wholesales, flips, holds, turnkeys, or anything in between, and you're struggling with inbound or outbound marketing, this podcast is for you. Josh Culler has been in the investing industry since 2012 and has helped over 250 investors in their marketing efforts. On this show Josh interviews actual investors that are crushing it in their marketing to share what they're doing in their actual business.

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