The REI Marketing Weekly with Josh Culler

Josh Culler
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  • MARKETING
  • UPDATED WEEKLY
The REI Marketing Weekly with Josh Culler

If you're an active Real Estate Investor that wholesales, flips, holds, turnkeys, or anything in between, and you're struggling with inbound or outbound marketing, this podcast is for you. Josh Culler has been in the investing industry since 2012 and has helped over 250 investors in their marketing efforts. On this show Josh interviews actual investors that are crushing it in their marketing to share what they're doing in their actual business.

  1. 1 DAY AGO

    How to Get More Sellers to Pick Up the Phone with the 3-Dial Method with Jennifer Steward

    If you’re a real estate investor looking to sharpen your cold calling skills, this episode is packed with insights you won’t want to miss! I sit down with my good friend Jennifer Steward, a cold calling expert with nine years of experience in the space. She’s trained by some of the best in the industry—John Martinez, Jerry Green, and Brant Daniels—and she knows exactly what it takes to get people to actually pick up the phone and engage in meaningful conversations. In this episode, Jennifer shares her three-dial method for increasing call answer rates, her best icebreaker strategies to build rapport, and the secret to keeping prospects on the phone without them getting annoyed. We also dive into the importance of quality data, how the cold calling landscape is evolving, and why lead management is the real moneymaker in your acquisitions process. Whether you’re just starting or looking to refine your approach, Jennifer drops some serious knowledge on making cold calling an effective part of your real estate investing strategy. Key Takeaways: 1. Cold Calling Isn’t Dead – It’s Just Less Competitive Many investors have pulled back from cold calling, making it an even more valuable strategy for those who stick with it. With the right approach, there’s less competition and higher conversion potential. 2. Lead Management is More Valuable Than Closing While acquisitions managers get the credit for closing deals, it’s the lead managers who nurture relationships and make those deals possible. A strong lead management system can make or break your success. 3. Data Quality Matters More Than Call Volume Success in cold calling isn’t just about making more calls; it’s about calling the right people. Using updated and accurate data dramatically increases response rates and improves overall conversion. Episode Highlights: [0:00] – Introduction [2:22] – Jennifer’s background and how she became an expert in cold calling [5:12] – The current state of cold calling in real estate investing [10:40] – Why fewer people are cold calling now—and how that’s an advantage [13:55] – Jennifer’s three-dial method for getting more people to pick up [16:42] – The critical role of a lead manager and why they’re more valuable than closers [20:53] – Is the “one-call close” a myth? Jennifer’s take on the real sales process [24:37] – Using psychology in sales conversations to build trust and close deals [27:10] – The importance of high-quality data and how to avoid bad leads Links & Resources: Connect with Jennifer Steward: Email: Jen@REIDataSource.net Facebook: https://www.facebook.com/elitedealfinder/ Learn more about Jennifer’s services: • Cold Calling & Lead Management • Data & Skip Tracing • Acquisitions & Funding for Real Estate Deals Don’t Forget to Subscribe! If you enjoyed this episode, make sure to subscribe, rate, and review the podcast. Share this with a fellow investor who wants to step up their cold calling game. Follow me on social media @JoshKoller to stay updated on upcoming episodes. See you next time!

    34 min

  2. 6 DAYS AGO

    How to Define Your Target Demographic | Josh's Content Marketing Tips

    Defining your target demographic is the foundation of any successful marketing strategy. In this video, I’ll walk you through the key steps to identify and understand your ideal audience so you can create a marketing plan that drives real results. Learn how to pinpoint who you’re speaking to, tailor your content to their needs, and build a strategy that helps your business grow effectively!Key Talking Points of the Episode00:00 Introduction01:01 Books to help you identify your target demographic02:01 Determine who you are and what you do03:28 Who is your target demographic?04:31 What do they want?05:37 What do they need?07:32 Matching your pricing methods with your services09:20 How can they convert with you?10:28 Prioritize creating your target demographicLinksStory Brandhttps://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329The 1-Page Marketing Planhttps://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM_________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

    12 min

  3. FEB 18

    Properly Scaling Your Marketing to Generate Leads & Build Brand with Brian Snider

    If you’re a real estate investor struggling to balance multiple marketing channels or unsure how to optimize your ad spend, this episode is a must-listen. I sit down with my good friend Brian Snider, a real estate marketing expert from The Collective Genius, to break down the essentials of building a stable and scalable marketing strategy. Brian introduces the three-legged stool analogy, explaining why relying on just one marketing channel is a risky move—and how diversifying can help you generate consistent leads and maximize your return on investment. We also dive deep into budgeting for marketing, understanding ROI expectations, and knowing when to cut or double down on a marketing channel. Whether you’re a numbers person or just want a clear strategy to improve your marketing results, this episode is packed with actionable insights. Episode Highlights [0:00] - Introduction [1:45] - The challenge real estate investors face in balancing marketing channels [3:12] - The three-legged stool concept: Balancing inbound, outbound, and niche marketing strategies [5:14] - Defining inbound vs. outbound marketing and why you need both [7:48] - How adding more marketing channels creates stability in your business [10:34] - How to determine a healthy return on ad spend (ROAS) and when to reinvest [12:20] - When to cut underperforming marketing channels and focus on what works [14:02] - How long should you test a new marketing channel before making adjustments [17:05] - The importance of tracking data and making marketing decisions based on numbers [18:10] - Why competition audits are key to standing out in a crowded market [20:45] - The evolution of direct mail, cold calling, PPC, and digital ads in real estate [22:30] - The impact of Google reviews on branded vs. unbranded marketing approaches [24:55] - How the rise of TV and online ads is shifting real estate marketing strategies [26:00] - The power of relationships in marketing and why investors must focus on trust [28:10] - Final thoughts on optimizing marketing budgets and scaling effectively 5 Key Takeaways 1. Diversification is Key – Relying on a single marketing channel is risky. Aim for at least three to build a stable lead flow. 2. Test Before Cutting – Give a new marketing strategy at least four to eight months before deciding if it’s working. 3. Know Your Numbers – Track your marketing spend, lead conversions, and ROI to make data-driven decisions. 4. Stand Out From the Competition – Analyze what others are doing and differentiate your messaging to capture more leads. 5. Relationships Matter – Marketing is no longer just about transactions. Building trust with sellers leads to more deals and referrals. Links & Resources • Learn more about The Collective Genius: www.thecollectivegenius.com • Contact Brian Snider: Brian@thecollectivegenius.com • Follow Brian on Instagram: @theindysnider Enjoyed this episode? If you got value from today’s conversation, subscribe to the podcast, leave a review, and share this episode with a fellow investor who needs to level up their marketing strategy.

    30 min

  4. FEB 14

    How Authenticity Creates RELEVANCE in Your Content | Josh's Content Marketing Tips

    When you’re creating content for marketing, you have to keep in mind that if you focus on relevance and authenticity, you will attract the right people. This is what many entrepreneurs struggle with because they think it needs to be a massive production and focus on irrelevant details, but that’s not the case. Watch this video to learn how authenticity can create relevance in your content and what you can start doing to push your content towards the right direction!Key Talking Points of the Episode00:00 Introduction01:01 How can you create a connection with your target audience with content?02:23 Why is it important to provide value through your content?03:22 What kind of content will help you build a connection with your audience?04:00 How important is intentionality in creating social media content?06:05 How can authenticity help you attract your target demographic?07:34 What can you do to establish your authenticity through your content?10:00 How can your authenticity build trust with your demographic?____________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation📨 Shoot me an email! josh@cullermedia.com🎯 Connect with me on Facebook: https://www.facebook.com/cullerjosh/👉🏼 Follow me on Instagram: https://www.instagram.com/joshkculler/🎶 Follow me on TikTok: https://www.tiktok.com/@thecontentninja?lang=en🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

    12 min

  5. FEB 11

    No Means Not Yet: Turning Seller Rejections into Deals with Derek Dombeck

    If you’re a real estate investor constantly hearing “no” from sellers, remember—according to today’s guest, Derek Dombeck—“no” just meansnot yet. In this episode, we dive deep into the art of handling seller conversations, overcoming objections, and closing deals with confidence. Derek, a seasoned real estate investor with over 20 years of experience, shares powerful negotiation strategies, the psychology behind different seller personalities, and how to adapt your approach for maximum success. From identifying whether a seller is analytical, social, or a fast decision-maker to structuring creative deals when a cash offer isn’t the best fit—Derek lays it all out. Plus, he shares how hisNo Means Not Yet program helps investors sharpen their negotiation skills in real-time. If you’re struggling to convert leads into deals, this episode is packed with insights you don’t want to miss. Episode Highlights [2:10] – The real meaning behind “no” in real estate negotiations [5:34] – Identifying seller personality types and why it matters [9:15] – Why treating sellers like people, not transactions, is key [12:48] – The power of asking the right questions and staying silent until the seller responds [15:05] – How to handle sellers who demand an immediate offer [18:40] – The importance of setting expectations early in the conversation [20:45] – Overcoming objections before they even arise with storytelling [23:30] – How framing your pitch properly can make sellers more open to creative financing [26:15] – Why most investors throw away valuable leads and how to capitalize on them [29:50] – The role of follow-up and how one call turned into a $500K private lending deal [32:45] – Practicing negotiation skills in everyday interactions 5 Key Takeaways 1. “No” doesn’t mean never, it means not yet – A seller’s initial rejection is often just a hesitation. Understanding this can change your entire approach. 2. Identify seller personality types early – Tailoring your communication style based on whether a seller is analytical, social, or direct improves your chances of closing the deal. 3. Overcome objections before they arise – Use storytelling and real-world examples to address concerns before a seller brings them up. 4. Follow-up is everything – The best deals often come from leads that didn’t seem promising at first. Keeping in touch can turn dead leads into major opportunities. 5. Practice negotiation skills in everyday life – Whether at a store, hotel, or with friends, improving your ability to guide conversations makes a huge difference in deal-making. Links & Resources Connect with Derek Dombeck: https://thegenerationsofwealth.com/ Learn from Derek’s No Means Not Yet training: https://nomeansnotyet.com/ Enjoyed This Episode? If you found value in this conversation, make sure to subscribe to the show and share it with your fellow investors. Also, check out my daily content on marketing strategies for real estate professionals. See you in the next episode.

    35 min

  6. FEB 4

    Maximize Your Text Message Marketing to Close Deals with Michael Bartalomei

    If you’re a real estate investor using or considering text message marketing, this episode is a must-listen. I sit down with Michael Bartolomei from Launch Control, a powerful texting platform built specifically for real estate investors. We dive deep into the best practices for text message marketing, compliance concerns, and why the term “text blasting” should be left in the past. Michael shares insider strategies on how to ethically and effectively engage with leads, the importance of lead nurturing, and how to integrate text marketing with your other marketing channels—like direct mail, PPC, and SEO—to maximize your results. Plus, he reveals how top investors are using texting not just for outreach, but as a powerful tool for lead follow-up and conversions. Episode Highlights: [0:00] Introduction [2:15] Debunking the “Text Marketing is Dead” Myth – Why text marketing is still thriving despite regulatory changes. [7:40] How to Stay Compliant – The key differences between text message marketing and solicitation, and how to avoid getting flagged. [12:30] The Right Way to Start a Conversation – The best type of messages to send to get responses (without getting blocked). [19:10] The “Pivot” Strategy – How to smoothly transition a text conversation into a phone call and close more deals. [26:45] Maximizing Your Marketing ROI – How to integrate text marketing with other marketing channels like PPC and direct mail for better results. [34:20] Using Text Marketing for Lead Nurturing – Why text messages aren’t just for outbound marketing, but also for long-term relationship building. [38:00] How to Get Started with Launch Control – Michael shares how you can book a demo and leverage text marketing the right way. 5 Key Takeaways: 1. Compliance is Key – Understanding the difference between proper text marketing and solicitation helps avoid legal issues and ensures long-term success. 2. Shift from “Text Blasting” to Smart Messaging – Instead of sending mass, generic texts, focus on personalized messages that engage leads. 3. The Power of Lead Nurturing – Texting isn’t just for outbound marketing; it’s also a great tool for building long-term relationships with potential sellers. 4. Integrate Texting with Other Marketing Strategies – Combining text marketing with direct mail, PPC, and SEO can improve conversion rates and maximize ROI. 5. Know When to Pivot to a Phone Call – The ultimate goal of text marketing is to transition to a conversation, making a discovery call the key step toward closing deals. Links & Resources: Launch Control – launchcontrol.us Michael’s Podcast: Deal Nation – Available on all major platforms If you found this episode valuable, subscribe, share, and leave a review. Also, be sure to check out my YouTube channel (Josh Culler) for more marketing strategies and insights. See you next time.

    42 min

  7. JAN 28

    How to Avoid Marketing Yourself Out of Business in Real Estate with David Richter

    Ever feel like you’re making money in real estate but still feel broke? In this episode, I sit down with my longtime friend David Richter from Simple CFO Solutions to tackle one of the most overlooked yet crucial aspects of running a real estate business: financial management. David shares insights from his book, Profit First for Real Estate Investors, and breaks down how to implement systems that help you stay profitable while scaling your business. From budgeting for marketing to hiring the right team, we cover strategies to avoid common pitfalls like over-marketing or spending yourself out of business. If you want to understand where your money’s going and how to keep more of it, this episode is packed with actionable advice you don’t want to miss! Timeline Summary: [0:00] - Introduction [1:22] - How David and I got started in real estate and our background with wholesaling. [3:00] - The inspiration behind Profit First for Real Estate Investors and why financial clarity matters. [5:38] - Common mistakes in budgeting for marketing and tips to allocate effectively without overextending. [10:52] - How to tweak marketing budgets when scaling and the importance of ROI benchmarks. [15:10] - Advertising vs. organic marketing: How long to test new strategies before cutting them off. [19:20] - The role of Profit First in helping real estate investors create sustainable financial systems. [22:10] - Allocating resources for staffing and avoiding the trap of unsustainable payroll expenses. [28:15] - Fundamentals of tracking financials and improving conversion rates in your sales process. Key Takeaways: 1. Track Every Dollar: Many real estate investors struggle because they don’t know where their money is going. Using systems like Profit First can give you clarity and control over your finances. 2. Budget for Marketing Wisely: Allocate no more than 30-40% of your revenue to marketing, and ensure you’re seeing at least a 3–5x return on your investment before scaling. 3. Don’t Overspend on Payroll: Keep payroll expenses under 35% of your total revenue to avoid overextending your business, even when hiring staff like lead managers or sales assistants. 4. Test Marketing Channels for 90 Days: When trying new advertising strategies, give them at least 90 days to evaluate effectiveness, but be prepared to pivot if the results aren’t there. 5. Focus on Conversion Rates: It’s not always about generating more leads—it’s about converting the leads you already have. Regularly track and improve your conversion metrics to maximize ROI. Links & Resources: • David Richter’s Book: https://simplecfosolutions.com/bulk/ • Simple CFO Solutions Website: https://simplecfosolutions.com/ Closing Remarks: Thanks for tuning in! If you found value in this episode, don’t forget to subscribe, rate, and leave a review. Share it with friends in the real estate space who could use a little extra help mastering their financials. Connect with David Richter using the links above, and take control of your business’s profitability today. See you next time!

    33 min

  8. JAN 14

    How Real Estate Investors Can Leverage Social Media & Content Marketing to Generate Leads & Build Brand

    Welcome back to The REI Marketing Weekly! In this exciting start to 2025, host Josh Culler unpacks the secrets of social media and content marketing for real estate investors. Drawing from his recent presentation for the Collective Genius mastermind, Josh reveals practical strategies to generate motivated leads and establish a powerful brand presence. This episode is a must-listen for both beginners and seasoned investors who want to make social media marketing work without the overwhelm. From understanding your audience to crafting effective content and staying consistent, Josh lays out a clear roadmap for long-term success in marketing your real estate business. Timeline Highlights: [00:00] - Reflecting on the holiday break and new plans for the podcast. [00:42] - Introducing the episode’s focus: social media marketing for real estate investors. [02:10] - Defining social media marketing, its benefits, and its role in lead generation. [08:06] - Identifying your “North Star” and aligning your strategy with your goals. [14:20] - The difference between advertising and content marketing—and why you need both. [17:35] - Overcoming roadblocks in content creation with tools like ChatGPT. [24:18] - Consistency as the cornerstone of a successful content marketing strategy. 5 Key Takeaways: 1. Clarify Your Marketing Goals: Identify your “North Star” and create a targeted strategy for your specific audience, whether it’s motivated sellers or business professionals. 2. Content Marketing Builds Trust: Unlike advertising, content marketing focuses on providing value and answering your audience’s questions to build credibility. 3. Know Your Audience’s Habits: Determine where your target audience consumes media and focus your efforts on the platforms they frequent most. 4. Embrace Tools for Efficiency: Use tools like ChatGPT to generate content ideas and streamline your content creation process. 5. Consistency is Key: Regularly posting quality content is critical to building authority and generating long-term leads. Stay committed to your schedule for best results. Closing Remarks: Thank you for tuning in to The REI Marketing Weekly! If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your network. Follow Josh on YouTube for more actionable insights, or reach out directly on Instagram or Facebook for personalized guidance. Here’s to making 2025 your breakthrough year in real estate marketing!

    26 min
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About

If you're an active Real Estate Investor that wholesales, flips, holds, turnkeys, or anything in between, and you're struggling with inbound or outbound marketing, this podcast is for you. Josh Culler has been in the investing industry since 2012 and has helped over 250 investors in their marketing efforts. On this show Josh interviews actual investors that are crushing it in their marketing to share what they're doing in their actual business.

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