Scattered Episode 28: The Value of Journalism – Interview with Dr. Brad Clark

Dr. Brad Clark teaches journalism at Mount Royal University in Calgary and his research focuses on media representations of marginalized groups. Brad got into teaching after years of experience as a journalist at newspapers and the CBC, where he covered major stories but wanted more variety. I was interested in why journalists ask academics for comments on scenarios in which they are not involved, and Brad provided some great insights.

In this episode we talk about:

• How opinions are often presented as journalism nowadays due to the fracturing of credible news sources with the internet and lack of gatekeepers.
• That journalism aims to verify facts, provide context, translate jargon, hold power to account and play a watchdog role through investigation and diverse voices.
• Academics commenting on issues in which they have no direct involvement.
• The overuse of the term “investigative journalist”.
• How investigative journalism is represented on Netflix, as seen in Spotlight and Ancient Apocalypse.
• How marginalized groups, like indigenous people and women, are often only represented after death rather than advocating for them in life.
• Ethical journalism and young people pursuing it as a career to counter conspiracy theories.
• That paying for journalism is important to recognize its value as a business amidst a sea of free but often low-quality online information.

You can find more information about Brad at his webpage here: https://www.mtroyal.ca/ProgramsCourses/FacultiesSchoolsCentres/Communications/FacultyStaff/Clark_Brad.htm

More information about some items mentioned in the interview can be found here:

• Journalism’s Racial Reckoning: The News Media’s Pivot to Diversity and Inclusion (Amazon.ca)
• Blue Storm: The Rise and Fall of Jason Kenney (Amazon.ca)

Thank you to the Community Podcast Initiative at Mount Royal University for letting us use the space to record this episode!

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Transcript

Yvonne Kjorlien: All right, so tell us who you are and where you’re at. So I’m Brad Clark, I teach in the journalism in broadcast media studies programs at Mount Royal University here in Calgary. And

Brad Clark: My research and my interests in the field really focused around ethics and representations of equity deserving groups. And that’s, that’s what really, that’s really my jam, I, I really enjoy learning about how media can improve the way they do things. I like the way ethics are evolving and seeing how we’re becoming, I think, a little more sensitive to different aspects of our storytelling related to sources related to audience. And that’s, that’s what keeps me getting up every morning and coming into work. Wow.

Yvonne Kjorlien: That’s a ball of wax and a half. How did you get to where you are now? Because I understand you worked at the CBC for a while. Yeah. Yeah. So kind of take us on your, you know, your journey, sure to how you got from I don’t know, being a journalist out in the field. Yeah, doing that glamorous job, because obviously, you know, it is 

where you are now?

Brad Clark: Well, I can remember even being in a class and learning about journalism and thinking that this would be fun to teach someday. And, and that might have been like, around 1985, I got my first job as a as a journalist, as a reporter with The St. Albert Gazette, just north of Edmonton in 1986. And, and then, in 1980, and I went back to do a master’s I was I was always quite interested in in, I think, just just understanding journalism at a deeper level. And so going, going back and doing a master’s felt pretty natural. So I did that at the University of Cardiff in Wales. And that was a really interesting place to do that. I think the media then and now in Europe are a lot more outward looking, I find North American media quite inward looking. And there was there was, there’s lots of media there to take in. And so and then I came back, and I worked for CBC for a number of years, and I got to do a lot of really interesting work. I was a national reporter, I got to cover a lot of big stories, I got to do a fair bit of traveling. And, but I was starting to get to a place where I was always excited about telling stories, but more and more, it was just the big stories, not the you know, Brad, the Bank of Canada’s announcing a new interest rate today, we want you to cover the bond that is exciting.

Yvonne Kjorlien: If you hold a mortgage, that’s exciting news.

Brad Clark: Well, in those days, the Bank of Canada was holding interest rates pretty steady, there are a lot of a lot of on air live on air reports of nothing changed today. Which is never a great story arc for any kind of story, let alone a new story.

So I still kind of had this sideways glance at the corner of my eye for an opportunity to teach in and I saw a posting come up at Mount Royal. And, and so I applied in I got here and and I started teaching in right away, I became really keen and trying to find the vocabulary to talk about ethics and good journalism and good reporting. And part of that, for me, was starting to think more and more about accuracy. And who are we hearing from who whose voices are telling the stories? And it started to occur to me more and more that we were telling lots of stories about people from marginalized groups without a lot of input from them. And I can remember really kind of stumbling through trying to explain this to students and how, what strategies were to do it better. And eventually I, as Mount Royal just became a university decided to go back to school again, and do a doctorate. And so I made that my the focus of my doctoral research.

And so my dissertation was on national television news representations of racialized and indigenous peoples and, and that really kind of set me up for the work I’ve done in the last 10 years since then. So that’s kind of how I’ve, I’ve got to where I am now.

Yvonne Kjorlien:  Wow, fabulous. So, before we get any further, I wanted to explain why I’ve invited you onto a podcast about dead people. And, for me, it seems obvious, but you know, for a listener, maybe it’s not. So when I worked at the Pickton farm investigation, we had it was high profile, there was a lot of media attention. And, you know, a lot of us had journalists come up to us after we left the premises, and they wouldn’t even introduce themselves. And it was very abrupt, very direct, and I found it a little bit traumatic event. But on top of that, even though I wasn’t reading any of the media and either newspapers or watching the media on the investigation, I did hear that there were people, academics, that were commenting on the investigation that weren’t involved in the investigation. And I found that very interesting. And I didn’t quite understand why that happened. And so part of me inviting you, Brad, to the podcast is just to discuss some of that is why might an academic feel it’s okay to comment about something that they are not involved in. And, universities, academic institutions do promote that, they have it on their websites, that these are the experts that we have at our institutions that are available for comment, regardless of whether or not they’re involved in the situation. So I wanted to get some insight on that from you, but also because the dead can’t talk. And so representing them, I think is an interesting, I guess, population to fit within that the marginalized and the ethics of journalism. So that’s why I wanted you on the podcast.

Brad Clark: Sure.

Yvonne Kjorlien:  And I thought you would be fantastic considering your, your past experience and your research to talk about that.