School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Dave Jackson
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

  1. Keeping it Real is Keeping it Really Boring

    3 DAYS AGO

    Keeping it Real is Keeping it Really Boring

    Every podcast can benefit from editing because it enhances the listening experience by removing the boring parts and keeping the content engaging. While authenticity is important, it shouldn't come at the cost of listener engagement. Effective editing can transform a good conversation into a great podcast by honing in on valuable content and eliminating distractions. By focusing on who your audience is and what they want to hear, you can make informed decisions on what to keep and what to cut. Ultimately, I encourage podcasters to see editing as a technical task and a creative opportunity to present their best work and respect their listeners' time. Takeaways: Editing helps improve the quality of your podcast by removing uninteresting or redundant content. A podcast should be a conversation with the boring parts removed for better engagement. Understanding your audience is crucial for determining what content to keep or cut. Planning your episodes effectively can reduce the time needed for editing later on. It's important to focus on making your podcast a favorite for listeners, not just good enough. Using editing tools wisely can enhance your show's clarity without sacrificing authenticity. Links referenced in this episode:schoolofpodcasting.compodcastsconnect.apple.compodcasters.spotify.comschoolofpodcasting.com/survey25 Mentioned in this episode: 2025 Audience Survey Question of the Month: Podcasting Pet Peave You're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25 Question of the Month Live Appearances I love nothing more than meeting you at events. To see my schedule, see www.schoolofpdcasting.com/were to have me speak at your event (on and offline) see www.schoolofpodcasting.com/contact Where Will I Be? Unlimited One-On-One Coaching Struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen. School of Podcasting

    51 min
  2. Is Podcasting Worth It in 2025? Discover the Secrets to Success!

    JAN 20

    Is Podcasting Worth It in 2025? Discover the Secrets to Success!

    Starting a podcast in 2025 can be a daunting decision, but the real question is whether it’s worth it for you personally. The answer often hinges on your motivations and available time, as podcasting requires commitment and passion. I look into the statistics and share insights about the competitive landscape of podcasting versus other platforms like YouTube, illustrating that while the odds can seem slim, the rewards can be substantial if approached with the right mindset. I emphasize the importance of focusing on why you're starting your podcast and what you hope to achieve rather than solely chasing fame or financial success. Ultimately, the value of podcasting lies in the enjoyment and connections it fosters, making it a worthwhile endeavor for those who genuinely love the craft. Takeaways: Starting a podcast in 2025 can be worthwhile, depending on your personal goals and circumstances. The motivations for starting a podcast should be rooted in passion rather than financial gain. Podcasting leads to building relationships, which can create more opportunities for growth. Evaluating your reasons for podcasting is crucial to determine its worth to you. The competitive landscape for podcasting is much smaller compared to platforms like YouTube. Success in podcasting often depends on consistent effort and the ability to enjoy the process. Mentioned In This Episode: School of Podcasting AI Goes to College Ask Ralph Podcast Geologic PodcastOld Testament with MomInterview with Doc G Purpose Code Book Mentioned in this episode: I Want Your Opinion I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25 2025 Audience Survey 2025 Audience Survey Question of the Month: Podcasting Pet Peave You're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25 Question of the Month

    25 min
  3. 8 Tips for a Sustainable Podcast

    JAN 13

    8 Tips for a Sustainable Podcast

    Are you worried about not just starting a podcast, but keeping it going? I dig into essential strategies for sustaining your podcasting journey, emphasizing the importance of knowing your "why." I share personal stories and actionable tips to help you identify your passion and maintain motivation. From brainstorming episode ideas to understanding the time commitment, I encourage you to start small and seek feedback. I also discuss the significance of focusing on the aspects of podcasting you love, ensuring the process remains enjoyable and fulfilling. Takeaways: Understanding your 'why' is crucial for sustaining your podcast long-term and keeping you motivated. Creating at least 10 episode ideas can help you maintain content flow and avoid burnout. Start simple to avoid overwhelming yourself with complex setups and equipment. Seek feedback from non-family members to ensure your content resonates with your target audience. Recording practice episodes can help you gauge time investment and refine your skills before launching publicly. Remember, not every podcast needs to last forever; it's okay to stop when your message is delivered. Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/survey25buzzsprout.com/statsShure MV7iShure Move Mic LavaliersRode Podmic USBsweetwater.combhphotovideo.compodpage.comDealcastersCastaheadBabel Language Learning. Mentioned in this episode: Live Appearances I love nothing more than meeting you at events. To see my schedule, see www.schoolofpdcasting.com/were to have me speak at your event (on and offline) see www.schoolofpodcasting.com/contact Where Will I Be? 2025 Audience Survey Join the #1 Podcast Education Site - The School of Podcasting Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com" School of Podcasting I Want Your Opinion I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25 2025 Audience Survey Question of the...

    35 min
  4. Head Trash to Headspace: Overcoming Mental Barriers in Podcasting with Doc G.

    JAN 6

    Head Trash to Headspace: Overcoming Mental Barriers in Podcasting with Doc G.

    In this episode, I’m joined by Doc G (Dr. Jordan Grumet), the author of The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy, to tackle one of the biggest challenges podcasters face—not the technology, not the gear, - but the mental game. Whether it's "head trash," imposter syndrome, or the overwhelming pressure to succeed, Doc G shares practical strategies to help you push past mental barriers and create a podcast you truly love. Doc G shares his journey from a successful medical career to finding purpose and fulfillment in podcasting and writing. Together, we explore how to shift your focus from Big P Podcasting (chasing massive downloads and unrealistic goals) to Little P Podcasting (finding joy in the process and creating meaningful content). You’ll also hear about: The difference between "big P purpose" and "little P purpose"—and why it matters for your podcast.How to identify what lights you up and makes your podcast worth doing, even if no one listens.Why striving for massive success without joy often leads to burnout.Practical tips for overcoming purpose anxiety and building a podcasting routine you love. More From Doc GThe Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy The Purpose Code Video Trailer Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life Earn & Invest Show Because of My Podcast: Zita ChristanZita does two podcasts: My Spouse Has Dementia and Ritual Recipes. Today, she shares how she was featured in US News and World Report because of her podcast. Paul Wynn had found her podcast (and her transcripts) and interviewed her for his article titled, Easing Holiday Isolation. US News and World Report has approximately 41 million visitors to their site per month. She was also interviewed for another newspaper. For all things Zita Christian see zitachristian.com Takeaways: The mental barriers that podcasters face often overshadow technical challenges like equipment or hosting. Identifying and pursuing little 'p' purposes can lead to a more fulfilling podcasting journey. Creating a podcast driven by passion rather than big goals fosters genuine connections with listeners. Purpose anxiety can hinder progress, making it crucial to focus on what excites you. Engaging deeply with your podcast's content can attract a community that resonates with your message. Building a podcast around your interests creates joy and can lead to organic audience growth. Mentioned In This EpisodeThe School of Podcasting

    49 min
  5. Navigating Podcasting in 2025: Is Video Worth It?

    12/23/2024

    Navigating Podcasting in 2025: Is Video Worth It?

    Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy. Takeaways: Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience. Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising. The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances. Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention. YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges. While video can expand audience reach, it also incurs additional production costs and time commitments. Links referenced in this episode: schoolofpodcasting.comaskthepodcastcoach.comPodnews Weekly ReviewPodcast IndexMedia Round TableSound Off Podcastmixlr.comSweetwater (aff)Sounds Profitable Gear MentionedViltrox 2 pack LCD with remote Newer 2 Light LCD with Remote Rode Wireless Mico lavalier Microphone Mentioned in this episode: What Is Your Favorite Podcast in 2024 and WHY? If you could only pick ONE show as "Your favorite in 2024" Here is what I need: The name of the show. The website address. A little bit about it, and then go AS LONG AS YOU WANT as to WHY it is your favorite. Then tell us your show's name, the website address, and a little bit about it (so I can add you to the show notes). Question of the Month I Want Your Opinion I am doing an audience survey and I want your input to help...

    58 min
  6. Unlocking Audience Insights: Crafting the Perfect Survey for Your Podcast

    12/16/2024

    Unlocking Audience Insights: Crafting the Perfect Survey for Your Podcast

    Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience. This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates. He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners. Takeaways: Begin your survey with a concise opening paragraph explaining how respondents will benefit. Keep your survey short, ideally under 10 questions for higher completion rates. Incentives can increase survey participation but ensure they don’t skew honest feedback. Use relevant questions that engage your audience and avoid demographic questions at the start. Incorporate a progress bar to inform participants how far along they are in the survey. Make sure to remind your audience about the survey to boost responses regularly. Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/contactschoolofpodcasting.com/surveypodpage.comschoolofpodcasting.com/962schoolofpodcasting.com/961 (last week) Pointer Pro Survicate Edison Research Listener Survey Template PodPage.com Google Forms Jotform Tally The Audience is Listening Book by Tom Webster Join the School of PodcastingAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. No Surveys For You?If you're a person who has never done an...

    36 min
  7. Unlock Podcast Success: How Being Open to Feedback Changes Everything

    12/09/2024

    Unlock Podcast Success: How Being Open to Feedback Changes Everything

    Being open to receiving feedback is crucial for growth, especially as we head into 2025. If podcasters are unwilling to listen to their audience, they risk repeating the same mistakes and achieving the same results. This episode delves into the importance of having a receptive mindset regarding advice and input from listeners. Today, I share anecdotes and examples, including the cautionary tale of Elizabeth Holmes and the pitfalls of ignoring expert advice. He emphasizes that understanding your audience is the foundation for creating compelling content and encourages podcasters to seek feedback to enhance their shows actively. Takeaways: Being open to audience feedback is essential for podcasters to improve their content. If you ignore audience advice, you risk repeating the same mistakes year after year. Feedback is critical to podcasting success; embrace it to grow your show. Creating an audience survey can provide valuable insights into what your listeners want. Understanding your audience's needs can lead to more engaging and resonant content. Ignoring expert advice, as seen in the case of Theranos, can lead to failure. With a CLEAR understanding of your WHY and your audience, you can decide which advice to accept and which to dismiss. Links referenced in this episode: schoolofpodcasting.comschoolofpodcasting.com/surveyjordanharbinger.com (on taking advice)thepharmacistvoice.com (Kim Newlove's show)perrysburgpodcast.com (Kim Newlove's show)podpage.comschoolofpodcasting.com/960 (on media hosting)schoolofpodcasting.com/961 (full show notes)Welcome to Earth StoriesApple's Dashboard podcastsconnect.apple.comSpotify's Dashboard podcasters.spotify.com Mentioned in this episode: 2025 Audience Survey Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community Podcasting Observations Do You Need a Podcast Coach Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout. School of...

    48 min
4.7
out of 5
331 Ratings

About

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

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