School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Dave Jackson
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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

  1. The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event

    4 DAYS AGO

    The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event

    This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts. Audience SurveyHelp make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey Takeaways: Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement. Making your content easily accessible across various platforms maximizes audience reach and convenience. Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement. Creating unique content that can't be found elsewhere is a powerful way to attract viewers. Ensure the consumption process of your content is smooth; technical issues can drive audiences away. Monetizing an audience, rather than just the podcast, is key to long-term success. Mentioned:School of Podcasting Podpage Mentioned in this episode: Question of the Month When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is? Question of the Month Podcast Hot Seat - Now Private Podcast Audits There are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today. Podcast Hotseat

    39 min
  2. Strike Up Your Podcast: Lessons from Duck Pin Bowling

    NOV 11

    Strike Up Your Podcast: Lessons from Duck Pin Bowling

    OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Mentioned In This Episode Join the School of Podcasting Community AI Goes to College Chat GPT Podindy.com Captivate Buzzsprout Blubrry Libsyn RSS.com Profit From Your Podcast Book Worfence Vulnerability Report PodcastsAboutPodcasting.com Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Question of the MonthQuestion of the Month Takeaways: The experience of duckpin bowling can teach valuable lessons about podcasting and content creation. Instant feedback is crucial in both bowling and podcasting; learn from your mistakes quickly. Practicing your podcasting skills is essential, just like warming up before bowling. Understand your audience's needs to create engaging content that resonates with them. Use AI tools to refine your podcasting content, enhancing clarity and engagement. Adaptability in your approach to podcasting can lead to greater audience connection and enjoyment....

    45 min
  3. Add More to Your Podcast? Remember to Subtract!

    NOV 4

    Add More to Your Podcast? Remember to Subtract!

    If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time. Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind). This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Takeaways: To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy"). Effective time management in podcasting requires precise scheduling for learning new tools or platforms. Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience). Being overwhelmed by podcasting tasks can be alleviated by understanding your available time. Use tools to track your productivity and identify what activities yield the best results. Avoid the hustle culture; prioritize your health and family while managing your podcasting goals. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month schoolofpodcasting.compracticalprepping.infotoggl.comSwitchy in App SumoSite BehaviourMotion AI Scheduling Tool Mouthy Broad Media Pod Page...

    35 min
  4. Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

    OCT 28

    Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

    Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Contributors: Kim Newlove - The Pharmacists Voice, Perrysburg Podcast Kris - Podtastic Audio Kiona Nessenbaum - Birth As We Know It Takeaways: Building a relationship with your podcast guests before the interview can lead to better promotion later. Make it easy for guests to share their episodes by providing direct links and images. As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed. Offering your guests clear and simple promotional tools can encourage them to share your interview. Please tell your guests when their episodes will be released to help them prepare to share. As a guest, promise to promote the episode to increase your chances of being invited back. If you want them to share, the interview should be different than previous interviews. Links referenced in this episode: schoolofpodcasting.comthepharmacistvoice.comperrysburgpodcast.compodcasticaudio.combirthaswenowitpodcast.comsmartbusinessrevolution.compodnewsThis Amercian Life Insider Secrets to Topp 100 Podcast Dave's Resources Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee a href="http://daveinyourpocket.com" rel="noopener...

    31 min
  5. 10 Things I Learned at Ecamm Creator Camp 2024

    OCT 21

    10 Things I Learned at Ecamm Creator Camp 2024

    Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Ecamm Live Software - https://supportthisshow.com/ecamm (aff) Daniel CHi - https://www.danielchi.live/ Zoom Remote Settings App - remote settings app AI Tools Great for Text - idiogram.ai Daniel Batal - https://danielbatal.com/ Daniel's YouTube Channel - https://www.youtube.com/@Daniel_Batal/featured Davinci Resolve - https://www.blackmagicdesign.com/products/davinciresolve Daniel stands up to Filmora Playlist Earn It: Unconventional Strategies for Brave Marketers - Book Jeff Sieh - https://jeffsieh.com/ Connor Brown - https://www.vacationkingdoms.com/ Ian Anderson Gray - https://iag.me/ Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know,

    43 min
  6. The Future of Film and Podcasting: Avoiding the Same Pitfalls

    OCT 14

    The Future of Film and Podcasting: Avoiding the Same Pitfalls

    This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers. The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to understand the power of audience engagement, noting that the film industry is often playing it safe with sequels and familiar franchises (a strategy that may not always yield positive results). As podcasters, we need to note these trends and craft our content thoughtfully, ensuring that we do not fall into the trap of repeating what has already been done. Podcasters can stand out in an increasingly crowded marketplace by fostering authentic connections with listeners and providing innovative, compelling narratives. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Takeaways: The movie industry is struggling, and podcasters can learn valuable lessons from this decline. Creating a strong community experience can enhance audience engagement for both movies and podcasts. Making the consumption of your content easy is crucial for keeping your audience satisfied. Trailers should accurately represent the film's content to avoid disappointing viewers. Audience engagement and feedback are essential for improving movie and podcast content. Podcasters should avoid the common pitfalls of the movie industry to ensure success. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month admanager.ncM.com Mentioned in this episode: Worry Free Podcasting Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success. a...

    47 min
  7. Eavesdrop on a Podcast Coaching Session: Your Path to Podcaster Clarity

    OCT 7

    Eavesdrop on a Podcast Coaching Session: Your Path to Podcaster Clarity

    Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation covers the fundamental aspects that every podcaster must contemplate. Dave emphasizes the importance of a clear podcast name that resonates with listeners and conveys the intended content effectively. Additionally, the episode explores monetization strategies, creative formats, and the necessary tools to help your podcast thrive in a competitive landscape. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month schoolofpodcasting.comlearnpodpage.comaskthepodcastcoach.compodpage.comcanva.comnamecheap.comcoolerwebsites.combuzzsprout.comcaptivate.fmlibsyn.comblubrry.comrss.comconvertkit.commailerlite.comheartbeat.chatElgato Webcam Proa...

    48 min
  8. Maximize Listener Engagement with Podcast Chapters

    SEP 30

    Maximize Listener Engagement with Podcast Chapters

    Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a range of opinions from enthusiastic advocates to skeptics who worry chapters might disrupt the listener's engagement. Tools like Hindenburg and Descript are spotlighted for their ability to integrate chapters seamlessly, while AI-driven solutions from hosts like Buzzsprout and Captivate are emerging to automate the process. As the podcasting landscape evolves, chapters are becoming a valuable feature for both content creators and audiences, though their adoption remains a personal choice, influenced by the podcast's format and the creator's goals. All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases. Mentioned In This EpisodeEthan Reese - Daily Sports Podcast David Hooper - Build a Big Podcast Paul Taylor - Pass ACLS John Wilkerson - Struggling For Purpose Ralph Estep Jr - Ask Ralph Stephanie Graham - NoseyAF York - Welcome to Earth Stories Zo Richardson - Back Look Cinema Captivate Buzzsprout Blubrry Transistor Podhome Pocketcasts Podurama Hindenburg Switchy Link Tracker Quick Video on Chapters Mentioned in this episode: Live Appearances I'd love to see you at these events. Please stop by and say hi! My full list is at the link below: Where Will I Be? Question of the...

    49 min
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4.7
out of 5
330 Ratings

About

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

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