School PR Drive Time - The NCSPRA Podcast NCSPRA

In today’s episode, we are chatting with Dr. Baron Davis – Founder & CEO of The Noegenesis Group – a solution-focused and outcomes-driven educational think tank and consulting firm.

Dr. Davis served as superintendent for seven years in South Carolina’s Richland District Two, where he was honored by our national organization with the Bob Grossman Leadership in School Communications Award. When he spoke to everyone gathered for the 2021 NSPRA National Seminar, Dr. Davis left a lasting impression on all of us with a very simple question, that we will ask today.

Additionally, last November, Dr. Davis was the keynote speaker at the SC-NSPRA fall conference, and he regularly addresses professionals in education leadership. Dr. Davis covered a number of topics but his presentation on maintaining physical and mental wellness in this stressful industry resonated with us. Most importantly, he will explain the 10-finger down challenge and how we can facilitate this poignant exercise in our districts.

Thanks to Finalsite for their support of School PR Drive Time.

Music: "Hip Jazz," bensound.com, all other content © 2024, NCSPRA

In today’s episode, we are tackling artificial intelligence and the future of marketing. As an emerging technology, there is no denying the impact AI will have on our personal and professional lives. Whether Chat GPT is writing copy for us (should it be writing copy for us?) or AI helping us parse social media metrics to make strategic marketing decisions, it feels like the sky’s the limit!

Joining me today to unpack this subject are two professors from the University of Texas Austin. Professor Tracy Arrington and Professor Glenn Griffin. Professor Arrington specializes in marketing and AI and Professor Griffin specializes in teaching and development of creativity in advertising and is currently navigating the impact of AI on the industry and how students should think about it.

Thanks to Peachjar for their support of School PR Drive Time.

Music: "Hip Jazz," bensound.com, all other content ©2024, NCSPRA

In today’s episode, we are tackling the topic of staff retention and recruitment. This is always a hot topic throughout the school year and many school systems face staffing shortages and challenges at some point. How are our teachers and support staff finding our jobs, can the process be improved, and what can we do to help support a wonderful and diverse culture and environment where staff can thrive?!

Joining me today is my friend and former newsroom colleague Scott Dobroski. Scott and I started our careers in television in Nebraska. He’s now the VP of Global Corporate Communications for Indeed. As his job straddles both communications and staffing, we are so excited to hear his perspective and best practices from the corporate world.

Thanks to Finalsite for their support of School PR Drive Time.

Music: "Hip Jazz," bensound.com, all other content ©2023, NCSPRA'

In Episode 44 of #SchoolPR DriveTime, we will hear from Superintendent Jason Manuel and Kate Crowder, Communications Supervisor both of Germantown Municipal School District in Tennessee. Mr. Manuel was selected as the recipient of the NSPRA 2023 Communication Technology Award for Superintendents.
The award recognizes one district leader annually for leadership in redefining, upgrading, and integrating cutting-edge communication technology to improve and expand outreach and engagement with internal and external education stakeholders.
In this conversation, we want to learn more about these efforts, their effectiveness, and how they can be duplicated in other school systems.

Thanks to Rhodes Branding for their support of School PR Drive Time.

Music: "Hip Jazz," bensound.com, all other content ©2023, NCSPRA'

In today’s episode, we are tackling the topic of earning a seat at the leadership table within your organization. Whether you are the communications director or a valued member of the team, are you all part of high level decision making and are you in a position to provide your unique PR and stakeholder engagement perspective when high level conversations are happening?
Our guests are Cindy Warner, APR, NSPRA’s Southeast Region Vice President, and Shayla Cannady, fellow NCSPRA board member and Chief Communications Officer for Charlotte-Mecklenburg Schools.

Thanks to Rhodes Branding for their support of School PR Drive Time.

Music: "Hip Jazz," bensound.com, all other content ©2023, NCSPRA

In today’s episode, we’re so excited to speak to a legend in the school PR space. Rick Kaufman is the Executive Director of Community Relations and Emergency Management for Bloomington (MN) Public Schools. Rick is a nationally respected consultant and trainer on emergency management and crisis communications, having worked in public schools and emergency management for more than 30 years. Rick is also the 2023 NSPRA Presidents Award winner! He has been on our guest list here at School PR Drive Time for quite a while because everyone who knows Rick knows he is truly a trailblazer and a model of all things school PR, and we are just so excited to have this conversation!

Today's episode is sponsored by Granicus.

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA