98 episodes
SchoolCEO: Marketing for School Leaders SchoolCEO by Apptegy
-
- Education
-
-
4.9 • 25 Ratings
-
School CEO Conversations takes a deep dive into the minds and hearts of the country’s most successful and innovative school leaders and subject matter experts on the topics of brand, culture and marketing strategies for schools.
Join us in our discussions where we explore how the role of education is changing and learn private sector best practices that can be adopted into the way you lead your team and shape your community. Whether you're a superintendent, communications director, a principal or in another role, this show will help you better understand how to shape and lead your schools.
Inspired by SchoolCEO Magazine, our original research, case studies, and marketing guides are all tools to equip you to become a better leader in a time of rapid change in public education.
-
School Marketing Insights: SchoolCEO Conversations Season 2 Recap
In this special episode of SchoolCEO Conversations, we look back on many of the incredible guests we’ve hosted this season and share with you the best takeaways. From superintendents & communication officers to New York Times bestselling authors & TedTalk alumnus, hear insights on how to grow your district from the people that know best.
-
Dr. Julia Rafal-Baer: Growing and Supporting Women Superintendents
In this episode of SchoolCEO conversations, you’ll recognize a familiar voice from Season 1 of the podcast—Brittany Keil, writer and researcher for SchoolCEO magazine. Her guest is Dr. Julia Rafal-Baer, the co-founder and CEO of ILO Group, a women-owned, leadership-focused education policy and strategy firm.
-
Greg Turchetta: Winning at School Communications
In this episode of SchoolCEO Conversations, we speak with Greg Turchetta, the Senior Chief Communications Officer for the Richland Two School District in South Carolina. In this conversation, we discuss the importance of storytelling, how every school staff member can contribute to your district’s story, and the power of transparency in schools.
-
Dr. Paul Coakley: Lessons for School Leaders
In this episode of SchoolCEO Conversations, we speak with Dr. Paul Coakley, the Superintendent of Multnomah ESD in Oregon. Dr. Coakley has spent a lifetime as an educator and as a school administrator. He shares how he united a community to pass the first successful bond in nearly two decades. He also shares his insights on the importance of leaving a legacy, building a personal brand, and knowing when to transition in your career.
-
Dr. Julie Sweetland: Strategic Framing for Schools
In this episode of SchoolCEO Conversations we speak with Julie Sweetland, a sociolinguist and senior advisor at the Frameworks Institute. She shares how leaders and advocates can use strategic framing and communications to have more productive conversations around complex issues. You’ll learn practical strategies for framing issues, understanding different audiences and viewpoints, avoiding common communications pitfalls, and making conversations with your community more constructive.
-
Kim Lear: Understanding & Decoding Generations
Generational researcher and keynote speaker Kim Lear shares how you can better understand and communicate across the generations that make up your school community.
Customer Reviews
Great content
Thank you School CEO for consistent, thoughtful and practical content for school leaders!
Unique Content for School Leaders
This podcast is awesome! It brings original content and perspectives about things that impact all facets of school communities. Refreshing to see a podcast focus on hot topics in education that don’t always make the headlines but are so important!
Valuable Resource
This podcast offers a unique insight into school communications. Thoughtful conversations with school leaders shed light on how districts can improve the ways that they engage with their parents, students, staff, and communities. If you want to learn from the best, this is a valuable resource for any school leader.