Marketing x Analytics

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Marketing x Analytics
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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.

  1. -12 H

    The Advertising Geofencing Revolution, with Barbara Wardell & Ernesto Cullari

    In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits. The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic. They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth.

    39 min

  2. 18 NOV.

    AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity

    This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.

    43 min

  3. 28 OCT.

    AI Powered Media x Strategy, with Cahill Camden | Sponsored by Adverity

    This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation delves into the potential of AI in content creation, efficiency improvements for securing media spots, and the future implications of AI on various industries. Key highlights include the development and functionality of these tools, competition analysis, future expansion plans involving podcast content monetization, and the evolving landscape of AI-driven media.

    37 min

  4. 20 OCT.

    Representation x Influence, with Sona Klucarova | Sponsored by Adverity

    In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the misconceptions about disabled influencers and the need for authentic representation, highlighting the ongoing and future research directions in this area.

    28 min

  5. 15 OCT.

    Agency Marketing x Analytics, with Terence Tam | Sponsored by Adverity

    This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence’s journey from academia to managing a marketing agency. It explores various facets of his career, including property investment, running a printing business, and his agency’s approach to client relationship growth through strategic funnels and ads. The script also covers operational strategies such as market-focused offerings, employee selection aligned with core company values like extreme ownership, and leveraging industry experience for niche specialization. Terence provides practical advice on profit-sharing models, the importance of scalability, and avoiding non-profitable niches.

    34 min

  6. 30 SEPT.

    AI-Driven Marketing x Analytics, with Hikari Senju

    This episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky, about the transformative role of AI in personalized advertising. Senju discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in content creation and analytics, and the future implications of AI’s exponential growth in the advertising industry. The conversation also delves into the challenges of data security, intellectual property, and brand safety, shedding light on how enterprises can leverage AI while navigating these complexities.

    42 min

  7. 23 SEPT.

    Product Marketing x Data, with Michael Rosenfeld

    In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative nature of the role with various teams, and the importance of data-driven decision-making. Michael also shares practical advice on developing a career in product marketing, addressing challenges like interdepartmental contention, and the evolving impact of AI in the industry.

    33 min

  8. 9 SEPT.

    Empowering Women x Business Results, with Jeni Golomb

    In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker. Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitment to gender equity. She shares insights into her career progression from electrical engineering to senior marketing roles, effective marketing strategies, and the importance of consumer-focused initiatives in both B2B and B2C contexts. This episode is sponsored by ASofronas Marketing Services. All view are our own.

    47 min
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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.

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