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Chaîne • 6 émissions

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01/01/2020
Culture et société

Culture et société

26/04/2022

07/12/2025

AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead generation, product-led growth, and the importance of real-time customer engagement. Mobeen concludes with advice for entrepreneurs and companies on building scalable and flexible sales strategies. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

07/12/2025

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28 min
19/10/2025

Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Engine Optimization (AEO) and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! Visit growthstage.marketing here! On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mark Donnigan, a virtual CMO specializing in video streaming technology marketing. Mark discusses his unique approach to marketing, combining sales experience with deep industry knowledge to understand customers and craft targeted messages. They explore the importance of qualitative data, long-term vs. short-term campaigns, and the evolving role of generative search engine optimization. Mark emphasizes the necessity of aligning marketing efforts with actual customer needs and behavior to achieve impactful results. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

19/10/2025

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44 min
23/11/2025

The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Charlie Grinnell, co-founder and CEO of RightMetric. Grinnell discusses the importance of harnessing external digital data for consumer brands, sharing his own experiences from his time at big brands like Red Bull and Aritzia. He explains the methodologies his company uses to clean and synthesize data from over 30 vendors to provide actionable insights. The conversation also delves into content analysis, particularly video, to enhance marketing effectiveness. Grinnell emphasizes the significance of organic social media and audience engagement strategies. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

23/11/2025

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41 min
23/09/2025

Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Trevor Levine of Marketing Experts. Trevor shares his extensive experience in improving conversion rates since 1999, including founding and scaling a company. He emphasizes common mistakes in copywriting, the importance of focusing on results and benefits, effective use of testimonials, creating urgency, and optimizing checkout processes. Trevor also discusses AI's role and limitations in marketing content creation. The episode concludes with Trevor offering free critiques for listeners at www.marketingexperts.com. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

23/09/2025

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34 min
07/07/2024

Marketing x Music Festivals, with Jeff Steinka

This episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world. Join the Marketing x Analytics Community! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

07/07/2024

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54 min
30/06/2024

CMO Strategy x Analytics, with Katie Smith

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business. Follow Marketing x Analytics on social media! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

30/06/2024

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35 min
14/07/2024

Startup Marketing x Strategy, with Payal Raj

This episode is sponsored by ASofronas Marketing Services, book a call here! Watch this episode on YouTube! In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, and the dynamic nature of the role. They discuss the differences between fractional and full-time CMOs, challenges faced by early-stage startups, and effective marketing tactics. Payal also offers advice on measuring success, hiring a fractional CMO, and strategies for marketing in new markets. Tune in to learn more about navigating the ever-evolving landscape of marketing and the critical role of leadership and creative thinking. Follow Marketing x Analytics on Social! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

14/07/2024

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33 min
03/05/2021

Data Science x Marketing Analytics, with Dr. Samar Deen

Dr. Samar Deen is a brilliant data scientist working in marketing analytics at IBM. In this episode, we discuss the challenges of implementing data science solutions, data-driven vs. model-driven organizations, career paths to data science, and the impact of COVID 19 on data science models. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own.

03/05/2021

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34 min
18/03/2024

Marketing x Lower Funnel, with Hal Smith

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing. Join the discussion below! X | LinkedIn Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

18/03/2024

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45 min
29/05/2022

Restaurant x Marketing Analytics, with Joe Sheahan | Sponsored by Adverity

In this episode I sat down with Joe Sheahan, Co-founder and CEO at TappedIn. We discuss how restaurants use marketing analytics, the future of analytics, how to use first party data for marketing, how to hire great people, red flags to watch out for while interviewing innovative people, the role of higher education in entrepreneurship and business, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.

29/05/2022

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52 min

13/11/2023 · BONUS • ABONNÉS UNIQUEMENT

Creative Personalization x AI, with Trevor Ferree

In this snippet from my latest episode with Trevor Ferree, we discuss the possibility of using AI to tailor every piece of creative to each individual customer, using a variety of datapoints about the customer.

13/11/2023 · Bonus

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7 min
28/09/2023 • ABONNÉS UNIQUEMENT

The Future of Media Buying, with Grey Scudder

This wasn't supposed to be an episode. It was supposed to be a research call for my new business, which optimizes the media buying process. Listen in for industry leading insight about media buying, DSPs, SSPs, and the advertising ecosystem.

28/09/2023

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48 min
21/11/2023 • ABONNÉS UNIQUEMENT

AI x Privacy

In this episode, I sat down with Daniela to discuss the future of AI, privacy, and more. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

21/11/2023

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32 min
BANDE-ANNONCE SAISON 4 • ABONNÉS UNIQUEMENT

Season 4 Preview

In Season 4 I will be developing a new solution in the media buying space and exploring solutions with industry experts. Would you like to be a guest on the Marketing x Analytics Podcast? Please email me at alexandersofronas@gmail.com.

Bande‑annonce de la S4

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1 min

A Podcast Network focusing on education in business and community enrichment.

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Contacter Alexander Sofronas

ASofronas.com

Meilleures émissions

AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster

Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster

The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster

Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster

Marketing x Music Festivals, with Jeff Steinka

CMO Strategy x Analytics, with Katie Smith

Startup Marketing x Strategy, with Payal Raj

Data Science x Marketing Analytics, with Dr. Samar Deen

Marketing x Lower Funnel, with Hal Smith

Restaurant x Marketing Analytics, with Joe Sheahan | Sponsored by Adverity

Creative Personalization x AI, with Trevor Ferree

The Future of Media Buying, with Grey Scudder

AI x Privacy

Season 4 Preview

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