ASofronas.com

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Channel • 6 Shows

Marketing

Marketing

Updated Monthly
Management

Management

Updated Semiweekly
Politics

Politics

Updated Semiweekly
Society & Culture

Society & Culture

Updated 04/26/2022
Entrepreneurship

Entrepreneurship

Updated Weekly
Arts

Arts

Updated 01/01/2020

AUG 19

Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashidi, co-founder of data enablement company SeedX. They discuss SeedX's approach to addressing business development issues, focusing on understanding KPIs, causal impact analysis, multi-touch attribution, and marketing mix modeling. Justin elaborates on running various statistical analyses, including click-based tracking, holdout tests, and LTV modeling. The conversation also explores optimizing ad spend and forecasting, emphasizing the importance of data-driven decision-making and the challenges of aligning metrics with business goals. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Aug 19

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35 min
AUG 10

The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Justin Abrams, CEO and founder of Aryo Consulting Group, a Boston-based consultancy. Justin discusses Aryo's approach to integrating strategy, marketing, and technology to help small businesses grow, comparing his firm to a 'McKinsey for small business.' They also delve into the challenges with Return on Ad Spend (ROAS), the impact of AI on various industries, and the future of software development and digital marketing, highlighting opportunities for entrepreneurs and local communities. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Aug 10

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44 min
JUL 21

Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Jul 21

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31 min
JUL 14

The Future of AI in Marketing x Analytics, with Jeff Sauer

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com and Data-Driven U, focusing on the shift towards AI-first business models and the future of marketing measurement. They also delve into the challenges of measuring top-of-funnel campaigns and the impact of privacy regulations on tracking and analytics. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Jul 14

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33 min
02/18/2024

Business Development x AI, with Shannon Myers

Watch this episode on YouTube! In this episode of the AI x Automation Podcast, host Alex Sofronas invites Shannon Myers, an experienced business development specialist, to talk about the impact of AI on sales and business development. Shannon shares her insights on the use of AI in lead generation and the customer search process, giving examples from her experience in developing sales funnels. They also delve into the use of AI in creating value for clients and enhancing productivity, from automating audits to customizing emails. They further delve into how AI-based tools like Apollo and Snov.io add efficiency to the sales and business development process. The conversation then shifts to the potential of AI and the need for automation in sales, while also acknowledging the importance of human interaction in the process. Shannon discusses the future of technology after AI and the increased focus on quality over quantity in the business domain. The pair then delve into web 3.0 and the future of internet interactions, and how these changes could impact the labour market. This insightful discussion provides a broad perspective on how AI is reshaping the landscape of sales and business development. Join the AI x Automation Community below! Instagram | YouTube Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts Marketing x Analytics on Apple Podcasts Marketing x Analytics on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com All view are our own.

02/18/2024

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49 min
05/28/2024

Brand Transformation x Marketing Analytics, with Kylie Kullack | Sponsored by Adverity

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation, highlighting the unique challenges and strategies within these diverse sectors. From boosting tourism for the state of Utah to positioning biotech firms for growth, this conversation explores how data analytics and creative marketing converge to redefine brand engagement and success. Watch this episode on YouTube! Follow Marketing x Analytics on social media! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

05/28/2024

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36 min
09/23/2024

Product Marketing x Data, with Michael Rosenfeld

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative nature of the role with various teams, and the importance of data-driven decision-making. Michael also shares practical advice on developing a career in product marketing, addressing challenges like interdepartmental contention, and the evolving impact of AI in the industry. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

09/23/2024

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33 min
JUN 15

Personalized Marketing Links x Advanced Analytics, with Scott Cate

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improving user experience and increasing conversion rates. He also discusses the differentiation from on-page personalization tools, the technical aspects of their platform, and the benefits for both large enterprises and smaller businesses. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Jun 15

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30 min
SEASON 1 TRAILER

Lake County District 18 Teaser

Join host Alex Sofronas as he explores the real issues facing Lake County District 18, featuring interviews with long-time homeowners and research on how the community has changed over time.

S1 Trailer

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23 sec
JUN 9

Navigating Political Divides using Marketing Analytics, with Chris Peterson

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, lifemind.ai, which uses AI to categorize customers by liberal/conservative values, generational values, and regional data to enhance targeted marketing. The conversation covers the evolution and future of personalized marketing and challenges in today’s data privacy landscape. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Jun 9

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31 min

09/28/2023 • SUBSCRIBERS ONLY

The Future of Media Buying, with Grey Scudder

This wasn't supposed to be an episode. It was supposed to be a research call for my new business, which optimizes the media buying process. Listen in for industry leading insight about media buying, DSPs, SSPs, and the advertising ecosystem.

09/28/2023

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48 min
11/21/2023 • SUBSCRIBERS ONLY

AI x Privacy

In this episode, I sat down with Daniela to discuss the future of AI, privacy, and more. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

11/21/2023

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32 min
SEASON 4 TRAILER • SUBSCRIBERS ONLY

Season 4 Preview

In Season 4 I will be developing a new solution in the media buying space and exploring solutions with industry experts. Would you like to be a guest on the Marketing x Analytics Podcast? Please email me at alexandersofronas@gmail.com.

S4 Trailer

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1 min
11/13/2023 · BONUS • SUBSCRIBERS ONLY

Creative Personalization x AI, with Trevor Ferree

In this snippet from my latest episode with Trevor Ferree, we discuss the possibility of using AI to tailor every piece of creative to each individual customer, using a variety of datapoints about the customer.

11/13/2023 · Bonus

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7 min

A Podcast Network focusing on education in business and community enrichment.

Website

Contact Alexander Sofronas

ASofronas.com

Top Shows

Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster

The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster

Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster

The Future of AI in Marketing x Analytics, with Jeff Sauer

Business Development x AI, with Shannon Myers

Brand Transformation x Marketing Analytics, with Kylie Kullack | Sponsored by Adverity

Product Marketing x Data, with Michael Rosenfeld

Personalized Marketing Links x Advanced Analytics, with Scott Cate

Lake County District 18 Teaser

Navigating Political Divides using Marketing Analytics, with Chris Peterson

The Future of Media Buying, with Grey Scudder

AI x Privacy

Season 4 Preview

Creative Personalization x AI, with Trevor Ferree

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