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사회 및 문화

2022. 04. 26.
예술

예술

2020. 01. 01.
정치

정치

주 2회 업데이트

2023. 04. 01.

Evolving Marketing Analytics with Artificial Intelligence, with Dave Cameron

In this episode I sat down with Dave Cameron, a Strategic Leader in Marketing and Data Science, and adjunct professor at University of Chicago, Aurora University, and Lake Forest Graduate School of Management. We explore what it takes to master marketing and analytics, how AI will change the landscape of marketing, the value of curiosity in business, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2023. 04. 01.

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40분
7월 21일

Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

7월 21일

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31분
7월 14일

The Future of AI in Marketing x Analytics, with Jeff Sauer

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com and Data-Driven U, focusing on the shift towards AI-first business models and the future of marketing measurement. They also delve into the challenges of measuring top-of-funnel campaigns and the impact of privacy regulations on tracking and analytics. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

7월 14일

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33분
8월 19일

Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashidi, co-founder of data enablement company SeedX. They discuss SeedX's approach to addressing business development issues, focusing on understanding KPIs, causal impact analysis, multi-touch attribution, and marketing mix modeling. Justin elaborates on running various statistical analyses, including click-based tracking, holdout tests, and LTV modeling. The conversation also explores optimizing ad spend and forecasting, emphasizing the importance of data-driven decision-making and the challenges of aligning metrics with business goals. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

8월 19일

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35분
5월 5일

Conversion Rate Optimization x Marketing Analytics, with Chris Dayley

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

5월 5일

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33분
2022. 05. 21.

Teaching Marketing x Analytics, with Dave Cameron

In this episode I sat down with Dave Cameron, Strategic Leader and Faculty: Analytics and Data Science. We begin by understanding Dave's career in marketing analytics and his growth toward a professor of MBA-level courses. We discuss how to build a great team, how to understand your own professional strengths, the value of education in a marketing or analytics career path, the future of marketing and analytics, ideal personality types for different roles in marketing and analytics, and more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.

2022. 05. 21.

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57분
9월 23일

Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Trevor Levine of Marketing Experts. Trevor shares his extensive experience in improving conversion rates since 1999, including founding and scaling a company. He emphasizes common mistakes in copywriting, the importance of focusing on results and benefits, effective use of testimonials, creating urgency, and optimizing checkout processes. Trevor also discusses AI's role and limitations in marketing content creation. The episode concludes with Trevor offering free critiques for listeners at www.marketingexperts.com. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

9월 23일

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34분
9월 5일

Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews George Swetlitz about his diverse career and current work with RightResponse AI. George explains how RightResponse AI handles review sentiment analysis and personalized responses at scale, improving business reputations and customer conversions. He also discusses the AI-driven processes behind the product, the importance of genuine review engagement, and future developments such as AI Integration for social media and personalized review requests. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

9월 5일

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31분
시즌1 예고편

Lake County District 18 Teaser

Join host Alex Sofronas as he explores the real issues facing Lake County District 18, featuring interviews with long-time homeowners and research on how the community has changed over time.

시즌 1 예고편

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23초
8월 10일

The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Justin Abrams, CEO and founder of Aryo Consulting Group, a Boston-based consultancy. Justin discusses Aryo's approach to integrating strategy, marketing, and technology to help small businesses grow, comparing his firm to a 'McKinsey for small business.' They also delve into the challenges with Return on Ad Spend (ROAS), the impact of AI on various industries, and the future of software development and digital marketing, highlighting opportunities for entrepreneurs and local communities. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

8월 10일

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44분

2023. 09. 28. • 구독자 전용

The Future of Media Buying, with Grey Scudder

This wasn't supposed to be an episode. It was supposed to be a research call for my new business, which optimizes the media buying process. Listen in for industry leading insight about media buying, DSPs, SSPs, and the advertising ecosystem.

2023. 09. 28.

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48분
2023. 11. 21. • 구독자 전용

AI x Privacy

In this episode, I sat down with Daniela to discuss the future of AI, privacy, and more. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2023. 11. 21.

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32분
시즌4 예고편 • 구독자 전용

Season 4 Preview

In Season 4 I will be developing a new solution in the media buying space and exploring solutions with industry experts. Would you like to be a guest on the Marketing x Analytics Podcast? Please email me at alexandersofronas@gmail.com.

시즌 4 예고편

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1분
2023. 11. 13. · 보너스 • 구독자 전용

Creative Personalization x AI, with Trevor Ferree

In this snippet from my latest episode with Trevor Ferree, we discuss the possibility of using AI to tailor every piece of creative to each individual customer, using a variety of datapoints about the customer.

2023. 11. 13. · 보너스

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7분

A Podcast Network focusing on education in business and community enrichment.

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Alexander Sofronas에 문의

ASofronas.com

인기 프로그램

Evolving Marketing Analytics with Artificial Intelligence, with Dave Cameron

Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster

The Future of AI in Marketing x Analytics, with Jeff Sauer

Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster

Conversion Rate Optimization x Marketing Analytics, with Chris Dayley

Teaching Marketing x Analytics, with Dave Cameron

Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster

Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster

Lake County District 18 Teaser

The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster

The Future of Media Buying, with Grey Scudder

AI x Privacy

Season 4 Preview

Creative Personalization x AI, with Trevor Ferree

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