ASofronas.com

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频道 • 6 个节目

营销

营销

一月一更
艺术

艺术

2020/01/01更新
社会与文化

社会与文化

2022/04/26更新
管理

管理

半周一更
创业

创业

一周一更
政治

政治

半周一更

2025/08/19

Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashidi, co-founder of data enablement company SeedX. They discuss SeedX's approach to addressing business development issues, focusing on understanding KPIs, causal impact analysis, multi-touch attribution, and marketing mix modeling. Justin elaborates on running various statistical analyses, including click-based tracking, holdout tests, and LTV modeling. The conversation also explores optimizing ad spend and forecasting, emphasizing the importance of data-driven decision-making and the challenges of aligning metrics with business goals. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2025/08/19

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35 分钟
2025/05/05

Conversion Rate Optimization x Marketing Analytics, with Chris Dayley

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2025/05/05

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33 分钟
2025/12/07

AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead generation, product-led growth, and the importance of real-time customer engagement. Mobeen concludes with advice for entrepreneurs and companies on building scalable and flexible sales strategies. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2025/12/07

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28 分钟
2024/06/10

Marketing x Operations, with Ryan Newman

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discusses the challenges of transforming a legacy print-based organization into the digital age. Discover how AI is revolutionizing marketing operations, from lead scoring to campaign integration. Ryan also provides insights into the evolving relationship between marketing and sales and the future of marketing tech. Follow Marketing x Analytics on social media! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2024/06/10

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39 分钟
2023/10/09

Unpacking the Advertising Ecosystem, with Dave Cameron

In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world's largest companies, and more. Support MxA & Unlock Exclusive Content on Patreon! Join the discussion below! X | LinkedIn Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2023/10/09

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52 分钟
2022/05/21

Teaching Marketing x Analytics, with Dave Cameron

In this episode I sat down with Dave Cameron, Strategic Leader and Faculty: Analytics and Data Science. We begin by understanding Dave's career in marketing analytics and his growth toward a professor of MBA-level courses. We discuss how to build a great team, how to understand your own professional strengths, the value of education in a marketing or analytics career path, the future of marketing and analytics, ideal personality types for different roles in marketing and analytics, and more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.

2022/05/21

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57 分钟
2023/04/01

Evolving Marketing Analytics with Artificial Intelligence, with Dave Cameron

In this episode I sat down with Dave Cameron, a Strategic Leader in Marketing and Data Science, and adjunct professor at University of Chicago, Aurora University, and Lake Forest Graduate School of Management. We explore what it takes to master marketing and analytics, how AI will change the landscape of marketing, the value of curiosity in business, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2023/04/01

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40 分钟
2025/09/14

Revenue Growth x Marketing Analytics, with Mitch McGinley | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mitch McGinley of Boutique Fitness Broker. Mitch shares his journey from owning a neighborhood yoga studio to founding a company that helps others buy and sell fitness businesses. They discuss key valuation components, the importance of community-centric marketing, the influence of AI tools, and the benefits of purchasing existing businesses. Mitch emphasizes adding value and the advantages of being an entrepreneur, and provides insights on finding and evaluating businesses to buy. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2025/09/14

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24 分钟
2025/09/23

Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Trevor Levine of Marketing Experts. Trevor shares his extensive experience in improving conversion rates since 1999, including founding and scaling a company. He emphasizes common mistakes in copywriting, the importance of focusing on results and benefits, effective use of testimonials, creating urgency, and optimizing checkout processes. Trevor also discusses AI's role and limitations in marketing content creation. The episode concludes with Trevor offering free critiques for listeners at www.marketingexperts.com. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2025/09/23

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34 分钟
2024/03/04

The Future of Marketing x AI, with Dr. James Reeder

In this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal inference in business decisions. Join the discussion below! X | LinkedIn Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2024/03/04

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41 分钟

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