ASofronas.com

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頻道・共 6 個節目

行銷

行銷

每月更新
管理

管理

每週更新兩次
社會與文化

社會與文化

2022/04/26更新
政治

政治

每週更新兩次
藝術

藝術

2020/01/01更新
創業

創業

每週更新

8月19日

Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashidi, co-founder of data enablement company SeedX. They discuss SeedX's approach to addressing business development issues, focusing on understanding KPIs, causal impact analysis, multi-touch attribution, and marketing mix modeling. Justin elaborates on running various statistical analyses, including click-based tracking, holdout tests, and LTV modeling. The conversation also explores optimizing ad spend and forecasting, emphasizing the importance of data-driven decision-making and the challenges of aligning metrics with business goals. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

8月19日

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35 分鐘
9月5日

Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews George Swetlitz about his diverse career and current work with RightResponse AI. George explains how RightResponse AI handles review sentiment analysis and personalized responses at scale, improving business reputations and customer conversions. He also discusses the AI-driven processes behind the product, the importance of genuine review engagement, and future developments such as AI Integration for social media and personalized review requests. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

9月5日

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31 分鐘
2 天前

Revenue Growth x Marketing Analytics, with Mitch McGinley | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mitch McGinley of Boutique Fitness Broker. Mitch shares his journey from owning a neighborhood yoga studio to founding a company that helps others buy and sell fitness businesses. They discuss key valuation components, the importance of community-centric marketing, the influence of AI tools, and the benefits of purchasing existing businesses. Mitch emphasizes adding value and the advantages of being an entrepreneur, and provides insights on finding and evaluating businesses to buy. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2 天前

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24 分鐘
7月21日

Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

7月21日

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31 分鐘
7月14日

The Future of AI in Marketing x Analytics, with Jeff Sauer

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com and Data-Driven U, focusing on the shift towards AI-first business models and the future of marketing measurement. They also delve into the challenges of measuring top-of-funnel campaigns and the impact of privacy regulations on tracking and analytics. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

7月14日

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33 分鐘
8月10日

The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Justin Abrams, CEO and founder of Aryo Consulting Group, a Boston-based consultancy. Justin discusses Aryo's approach to integrating strategy, marketing, and technology to help small businesses grow, comparing his firm to a 'McKinsey for small business.' They also delve into the challenges with Return on Ad Spend (ROAS), the impact of AI on various industries, and the future of software development and digital marketing, highlighting opportunities for entrepreneurs and local communities. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

8月10日

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44 分鐘
第 1 季預告

Lake County District 18 Teaser

Join host Alex Sofronas as he explores the real issues facing Lake County District 18, featuring interviews with long-time homeowners and research on how the community has changed over time.

第 1 季預告

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23 秒
2024/07/07

Marketing x Music Festivals, with Jeff Steinka

This episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world. Join the Marketing x Analytics Community! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2024/07/07

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54 分鐘
2024/05/01

Copywriting x Funnel Optimization, with Jason Fisico

Watch this episode on YouTube! This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how analytics shape marketing decisions. Follow Marketing x Analytics on social media! X | LinkedIn Need marketing help? Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2024/05/01

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36 分鐘
2024/09/09

Empowering Women x Business Results, with Jeni Golomb

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker. Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitment to gender equity. She shares insights into her career progression from electrical engineering to senior marketing roles, effective marketing strategies, and the importance of consumer-focused initiatives in both B2B and B2C contexts. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2024/09/09

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47 分鐘

2023/09/28 ・訂閱者限定

The Future of Media Buying, with Grey Scudder

This wasn't supposed to be an episode. It was supposed to be a research call for my new business, which optimizes the media buying process. Listen in for industry leading insight about media buying, DSPs, SSPs, and the advertising ecosystem.

2023/09/28

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48 分鐘
2023/11/21 ・訂閱者限定

AI x Privacy

In this episode, I sat down with Daniela to discuss the future of AI, privacy, and more. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2023/11/21

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32 分鐘
第 4 季預告・訂閱者限定

Season 4 Preview

In Season 4 I will be developing a new solution in the media buying space and exploring solutions with industry experts. Would you like to be a guest on the Marketing x Analytics Podcast? Please email me at alexandersofronas@gmail.com.

第 4 季預告

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1 分鐘
2023/11/13 · 附贈內容・訂閱者限定

Creative Personalization x AI, with Trevor Ferree

In this snippet from my latest episode with Trevor Ferree, we discuss the possibility of using AI to tailor every piece of creative to each individual customer, using a variety of datapoints about the customer.

2023/11/13 · 附贈內容

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7 分鐘

A Podcast Network focusing on education in business and community enrichment.

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熱門節目

Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster

Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster

Revenue Growth x Marketing Analytics, with Mitch McGinley | Sponsored by SearchMaster

Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster

The Future of AI in Marketing x Analytics, with Jeff Sauer

The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster

Lake County District 18 Teaser

Marketing x Music Festivals, with Jeff Steinka

Copywriting x Funnel Optimization, with Jason Fisico

Empowering Women x Business Results, with Jeni Golomb

The Future of Media Buying, with Grey Scudder

AI x Privacy

Season 4 Preview

Creative Personalization x AI, with Trevor Ferree

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