ASofronas.com

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Kênh • 6 chương trình

Tiếp Thị

Tiếp Thị

Hằng tháng
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Quản lý

Một tuần hai lần
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Nghệ thuật

01/01/2020
Xã hội & văn hóa

Xã hội & văn hóa

26/04/2022
Chính trị

Chính trị

Một tuần hai lần
Khởi nghiệp

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Hằng tuần

2 NGÀY TRƯỚC

Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Trevor Levine of Marketing Experts. Trevor shares his extensive experience in improving conversion rates since 1999, including founding and scaling a company. He emphasizes common mistakes in copywriting, the importance of focusing on results and benefits, effective use of testimonials, creating urgency, and optimizing checkout processes. Trevor also discusses AI's role and limitations in marketing content creation. The episode concludes with Trevor offering free critiques for listeners at www.marketingexperts.com. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

2 ngày trước

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34 phút
19 THG 8

Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashidi, co-founder of data enablement company SeedX. They discuss SeedX's approach to addressing business development issues, focusing on understanding KPIs, causal impact analysis, multi-touch attribution, and marketing mix modeling. Justin elaborates on running various statistical analyses, including click-based tracking, holdout tests, and LTV modeling. The conversation also explores optimizing ad spend and forecasting, emphasizing the importance of data-driven decision-making and the challenges of aligning metrics with business goals. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

19 thg 8

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35 phút
5 THG 9

Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews George Swetlitz about his diverse career and current work with RightResponse AI. George explains how RightResponse AI handles review sentiment analysis and personalized responses at scale, improving business reputations and customer conversions. He also discusses the AI-driven processes behind the product, the importance of genuine review engagement, and future developments such as AI Integration for social media and personalized review requests. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

5 thg 9

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31 phút
21 THG 7

Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

21 thg 7

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31 phút
14 THG 7

The Future of AI in Marketing x Analytics, with Jeff Sauer

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com and Data-Driven U, focusing on the shift towards AI-first business models and the future of marketing measurement. They also delve into the challenges of measuring top-of-funnel campaigns and the impact of privacy regulations on tracking and analytics. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

14 thg 7

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33 phút
10 THG 8

The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Justin Abrams, CEO and founder of Aryo Consulting Group, a Boston-based consultancy. Justin discusses Aryo's approach to integrating strategy, marketing, and technology to help small businesses grow, comparing his firm to a 'McKinsey for small business.' They also delve into the challenges with Return on Ad Spend (ROAS), the impact of AI on various industries, and the future of software development and digital marketing, highlighting opportunities for entrepreneurs and local communities. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

10 thg 8

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44 phút
ĐOẠN GIỚI THIỆU PHIM CỦA PHẦN 1

Lake County District 18 Teaser

Join host Alex Sofronas as he explores the real issues facing Lake County District 18, featuring interviews with long-time homeowners and research on how the community has changed over time.

Trailer M1

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23 giây
07/07/2024

Marketing x Music Festivals, with Jeff Steinka

This episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world. Join the Marketing x Analytics Community! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

07/07/2024

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54 phút
15/04/2024

The Evolution of Marketing, with Professor Christian Farioli

In this episode, host Alex Sofronas talks with Christian Farioli, a World-class Digital Marketing Strategist, Book Author, CEO, and Professor about his journey in digital marketing, starting from his early days at Oracle to running his own agency. Professor Farioli shares insights from his work across diverse industries, emphasizing the value of understanding customer needs, the importance of keeping up with changes in the marketing field, and how to effectively reach and engage your target audience. Key discussions include building trust with clients, creating content that truly serves the audience's interests, and a thoughtful take on navigating privacy laws like GDPR. Through a straightforward dialogue, Professor Farioli offers practical advice for marketers looking to navigate the complexities of the digital landscape. Follow Marketing x Analytics on social media! X | LinkedIn Need marketing help? Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

15/04/2024

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52 phút
01/05/2024

Copywriting x Funnel Optimization, with Jason Fisico

Watch this episode on YouTube! This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how analytics shape marketing decisions. Follow Marketing x Analytics on social media! X | LinkedIn Need marketing help? Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

01/05/2024

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36 phút

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