Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla)

My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage Recommendations at Netflix. Our topic of conversation is product personalization and, specifically, how scaled consumer products curate experiences for individual users and for what purpose. Among other things, we discuss:

• How large technology companies implement product personalization;
• The promise of LLMs and other AI tools for product personalization;
• What the objective or goal function is of product personalization, and how it varies across different features within the same product;
• The kinds of domain expertise needed to implement product personalization at scale and how that differs from "traditional" product management;
• How these kinds of initiatives integrate within a broader product organization;
• How the practice and implementation of product personalization might evolve over the medium term.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
• InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.