Secrets to Secure Investors Even in a Cash-Strapped Market w/ Ed Kang

In today’s competitive, capital-strapped market, getting your business funded is a lot harder than it used to be. Entrepreneurs have access to a fraction of the funding that was easily available just a few years ago.

Investors want a sure thing, so founders are jumping through a lot more hoops to get capital.

It’s not enough to have an initial idea or a working prototype. You need to have significant traction, social proof, a reputable team, initial revenue, founder-market fit….anything to de-risk the investment.

This sounds grim, but it doesn’t mean you can’t get an investor to write you a check, even if you’re in the earlier stages.

How do you make sure you still get funded in this environment? Is this financing freeze going to thaw? Why does content creation make it easier to get funded?

In this episode, I’m joined by 7-time funded founder, startup advisor, Chief Strategy Officer at Startups.com, Ed Kang. He shares the challenges in the current capital-raising space, and how entrepreneurs can still get the funding they need. 

Topics Covered;

• The EXTRA role founders must take on when capital is scarce

• How to give investors exactly want they’re looking for

• How to self-fund and bootstrap while you raise capital

• Easy ways to build traction and gain social proof

Guest Bio

Ed Kang is a 7-time funded founder, startup advisor, executive coach, author, Organization Development Consultant and Chief Strategy Officer at Startups.com. He helps aspiring founders and early and growth stage ventures with everything from launching, funding, and scaling. To learn more, visit https://www.startups.com/ you can also subscribe to Ed's channel here- http://www.youtube.com/@edkang99

About Your Host

Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality! 

Connect:

Website: seedmoneypodcast.com

Instagram: @jaylasiciliano

Subscribe and watch on YouTube @seedmoneypodcast