Localization Today

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Global business leaders turn to MultiLingual for the latest coverage of language, technology, business, and culture.

  1. Phrase on the Forrester Wave: Automation, AI, Impact

    HÁ 2 H

    Phrase on the Forrester Wave: Automation, AI, Impact

    Forrester’s first-ever Wave for Translation Management Systems is here—and it just made language tech a board-level conversation. In this episode of Localization Today, Eddie Arrieta sits down with Georg Ell (CEO) and Jason Hemingway (CMO) of Phrase, named a leader in the inaugural report with top scores in 21 of 26 categories. We unpack why the Wave matters now, how AI, orchestration, and quality scoring are driving hyper-personalized, multimodal experiences, and what enterprises can do in the next 90 days to turn multilingual content into measurable growth. Georg and Jason also dig into partner ecosystems, transparent roadmaps, and automation outcomes—plus where agentic workflows really stand.

    32min
  2. Gen AI at Scale: Adobe's Journey to 100+ Languages

    HÁ 1 DIA

    Gen AI at Scale: Adobe's Journey to 100+ Languages

    Adobe’s Ankush Sharma (Sr. Director & Head of Globalization Engineering) breaks down how his team delivers multilingual experiences at scale—across 100+ languages—by embedding MT and GenAI into Adobe’s platforms. We dive into the shift from pilots to production, human-in-the-loop quality, multimodal (text, image, video) workflows, and the real gains in speed, cost, and cultural relevance. Ankush also previews Adobe’s Globalization Summit 2025—Accelerating the Globalization AI Ecosystem—a free, invite-only, tech-forward gathering for product leaders, engineers, linguists, LSPs, and AI innovators (Nov 12–13, Noida/Delhi, with virtual access). If you’re building or buying GenAI for global content, this one’s for you. Details and interest form in the show notes.

    28min
  3. Inside Vamos Juntos: AI, Talent, & LATAM Momentum

    4 DE SET.

    Inside Vamos Juntos: AI, Talent, & LATAM Momentum

    Founder & CEO of TBO — and Juntos co-founder — Charles Campbell joins us to unpack what Vamos Juntos Mexico City revealed about Latin America’s role in our industry and what’s next for Buenos Aires (March 2026). We cover enterprise buyer momentum, why events in the Global South matter, and a clear-eyed take on AI’s real impact (8% revenue dip, 25% cost savings), hiring, and skills. Plus: venue details (UCA, Puerto Madero), programming goals, and an open call for speakers (through Sept 15).

    39min
  4. Preserving Voice: TED’s Ethics-First Dubbing Strategy

    2 DE SET.

    Preserving Voice: TED’s Ethics-First Dubbing Strategy

    We speak with Helena Batt (TED Conferences) and Guy Piecarz (Panjaya) about TED’s move from subtitles to AI-assisted, human-reviewed dubbing across 115 languages. They unpack why dubbing delivers experience—not just information—how consent and clear labeling are built in, and what it takes technically (speech separation, context-aware translation, timing, emotional fidelity, and lip-sync).

    30min
  5. Segmentless Localization & the Future of Translators

    2 DE SET.

    Segmentless Localization & the Future of Translators

    Translate beyond segments. In this episode, we dig into “segmentless localization” with Burroworks’ founder & CEO, exploring the Free Flow Editor’s context-rich approach to translating whole pages and posts—not line by line. You’ll hear when this method outperforms classic CAT (blogs, social, email) and when it doesn’t (UI), how vector-based memory differs from TMs, how MT/LLM suggestions pair with human authorship, and why quality shifts from fidelity to effectiveness in the AI era.

    47min
  6. A User Experience Approach to Tone-of-Voice Adaptation: How inDrive improved its Spanish localization

    1 DE SET.

    A User Experience Approach to Tone-of-Voice Adaptation: How inDrive improved its Spanish localization

    By Yana Kolesnikova The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization strategy. After analyzing peer apps and gathering user feedback, inDrive was able to successfully adjust its messaging for Latin America and Spain.

    10min
  7. Detecting AI-Generated Content: A hybrid linguistic approach

    1 DE SET.

    Detecting AI-Generated Content: A hybrid linguistic approach

    By Wojciech Wołoszyk and Marta Domaszk The authors detail a method for determining whether texts are human-written or AI-generated.  The approach combines computational analysis, linguistic expertise, and a weighting system to provide a probability assessment rather than a binary classification. This nuanced approach is valuable in professional contexts in which content authenticity has significant implications for quality assurance, compliance, or intellectual property.

    21min
  8. Why We’re Different: The State of American Sign Language Interpreter Education

    1 DE SET.

    Why We’re Different: The State of American Sign Language Interpreter Education

    By Joshua Pennise The author examines the underlying reasons behind the ASL interpreter shortage — from insufficiently long training programs to “education deserts” — and suggests strategies for creating a more robust pipeline and setting diverse students up for success.

    21min
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Sobre

Global business leaders turn to MultiLingual for the latest coverage of language, technology, business, and culture.

Informações

  • Criado por
    MultiLingual Media
  • Anos de atividade
    2022 - 2025
  • Episódios
    657
  • Classificação
    Livre
  • Copyright
    © 2022 MultiLingual Media LLC
  • Site do podcast
    Localization Today

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