Selling Saas

Duane Dufault
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Selling Saas

In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.

  1. When it comes to scaling your B2B marketing, where do you even start? Insider Tales from a B2B Marketer, Pasha Irshad of Shape & Scale

    12/09/2023

    When it comes to scaling your B2B marketing, where do you even start? Insider Tales from a B2B Marketer, Pasha Irshad of Shape & Scale

    In this episode, Pasha Irshad emphasizes the importance of early communication and pushing back with clients to address the need for change and achieve desired results. As a consultant or agency, it is crucial to let clients know that their current approach may not be effective in reaching their goals. Pasha highlights the role of consultants in helping clients move forward and make necessary changes. However, Pasha acknowledges the challenge of finding the right balance between ambitious design ideas and easily understandable technical explanations. It is important to communicate the need for change without overwhelming the clients. Furthermore, the episode emphasizes the significance of having visibility and communication across departments to understand the customer journey. Consultants and agencies should incorporate insights into the entire customer process rather than focusing solely on solving specific problems within one part of the company. While this understanding may lengthen the sales cycle, it is crucial for achieving success.

    38min
  2. How to decrease sales cycles and increase conversions, even in a down market, with Chuck Reigrut From Spiff inc.

    05/09/2023

    How to decrease sales cycles and increase conversions, even in a down market, with Chuck Reigrut From Spiff inc.

    In this episode of the Selling SaaS Podcast, host Duane Dufault interviews Chuck Reigrut, a guest who made a significant career pivot after spending 17 years in the tech sales industry. Chuck shares his journey, starting from his first sales job at a local Italian restaurant to eventually selling ad space for a local newspaper. He discusses the challenges of starting out in sales without experience and the importance of hustling. Success in a job requires a combination of industry experience and domain experience. Chuck explains that while self-belief and being up for the challenge are important factors for success, having a combination of industry experience and domain experience is crucial. He shared his own experience of transitioning from the EdTech industry to the ICM space. After spending a significant amount of time in the EdTech industry and gaining knowledge about the buying cycle and industry differences, they made the life-changing decision to switch to the ICM space. They highlight the importance of understanding the specific industry and its unique characteristics, as well as having the necessary sales skills, to be successful in a new field. Chuck also highlights the need for a two-way street in partnerships. It is not just about the speaker's company leveraging the partner's resources and contacts; it is also about providing value and support to the partner. This mutual exchange of value is essential for a successful partnership. He also discusses the significance of understanding the connection and benefits of partnerships rather than becoming an expert on the partner's technology. In the enterprise space, where there are multiple moving parts and decision-makers, having a deep understanding of how the partnership connection is made can provide a competitive advantage. It allows the speaker to come to market with a carefully crafted solution that addresses the specific needs and challenges of the customer, helping them stand out and get ahead in the deal-making process.

    51min
  3. Struggling with growing sales? Then you might just need to get out of your own way... here's how with Kristie Jones from Sales Acceleration Group

    29/08/2023

    Struggling with growing sales? Then you might just need to get out of your own way... here's how with Kristie Jones from Sales Acceleration Group

    In this episode of the Selling SaaS podcast, host Duane welcomes guest Kristie Jones, an experienced sales professional. Kristie shares her background growing up in an entrepreneurial family and how her parents' real estate business shaped her perspective on money and business. They discuss her journey in the sales industry, her role in helping founders scale their businesses, and her upcoming projects. The top 10 percenters mentioned in the episode follow a specific routine that involves going to the gym every morning by six, engaging in a meditation practice, and participating in a spiritual practice. They also make it a habit to read a book every month and have an advisory group that meets once a quarter to share their challenges and provide support. Additionally, they prioritize spending quality time with their loved ones, such as dedicating two hours every night to their children without any distractions. These individuals understand the importance of maintaining a balanced lifestyle and the mind-body connection. Kristie Jones emphasizes the importance of seeking help for career growth and development. They acknowledge that even high-achieving individuals can find it challenging to ask for assistance, but they believe that it is one of the best decisions they have made for their career. She also emphasizes the importance of surrounding oneself with the right circle of people. They suggest the idea of letting go of individuals who do not positively contribute to personal growth. This concept applies not only to sales representatives but also to founders. The guest speaker believes that the strategies, processes, and tactics that have led to one's current position may not necessarily be the ones that will propel them to the next level. Therefore, it is essential to surround oneself with individuals who can provide guidance, support, and fresh perspectives

    43min
  4. How Are You Unleashing the Full Power of Your business? Tap into the Ultimate Success Factor with Lloyed Lobo

    22/08/2023

    How Are You Unleashing the Full Power of Your business? Tap into the Ultimate Success Factor with Lloyed Lobo

    In this episode, Lloyed Lobo joins Duane Dufault, and one of the things they discuss is the transformative power of changing one's environment to positively impact one's outlook and overall well-being. Lloyed shares his personal experience of relocating to a place devoid of negative energy where everyone is focused on positive aspects such as fitness and personal growth. This change in environment, along with the new friendships formed, had a profound effect on their perspective on life, resulting in significant improvements in their health. They became more positive and helpful, and they even took on new roles as board members, excelling in their responsibilities. Lloyed also emphasizes that self-care is not a selfish act but rather a responsible approach to creating value in the world. They acknowledge that some individuals may feel guilty about prioritizing their own well-being, but stress that it is necessary in order to effectively contribute and generate value in both work and relationships. Overall, this episode highlights the importance of self-care and emphasizes that it is not a selfish act but rather an essential component of personal well-being and productivity. Taking time off and focusing on self-care can lead to improved health, happiness, and ultimately greater success in various aspects of life.

    50min

  5. 17/08/2023

    The 5 things you're not doing to leverage channel partnerships for your B2B SaaS with Duane Dufault

    In this episode of the Selling SaaS Podcast, Duane Dufault discusses the importance of building a strong channel partner program in order to scale B2B SaaS companies. Drawing from his interview with Chuck Reigrut, the director of alliances at a tech company, Duane shares insights on how to leverage channel partnerships to penetrate larger markets and secure better deals. He emphasizes the importance of managing partnerships under the sales department rather than marketing. Many companies make the mistake of relying on a flashy slide deck and having a marketing associate present their product to the partner's sales team. However, this approach only sells to the partner's sales team, not directly to the customer. The purpose of partnerships is to gain referrals and acquire better customers more efficiently. Therefore, it is crucial for the partner program to be under the sales department or customer success department, as they have daily interactions with customers and understand what works best. By managing partnerships under the sales department, companies can effectively communicate with the partner's sales team and position their products in alignment with the partner's offerings.

    25min
  6. Sales Strategies for Growing B2B SaaS Companies with Jakub Hon

    15/08/2023

    Sales Strategies for Growing B2B SaaS Companies with Jakub Hon

    In this episode of the Selling SaaS Podcast, host Duane Dufault welcomes Jakub Hon, the founder of SalesDock. Jakub shares his journey in sales, starting with his first position in a small company and eventually transitioning into the tech industry. He and a friend decided to start a sales outsourcing company for tech companies, which later evolved into a consulting business. Jakub provides insights on the challenges and growth opportunities for B2B SaaS companies, from launching and securing funding to scaling their businesses beyond founder-led sales. They emphasize the significance of formalizing and documenting the criteria and responsibilities for salespeople in a company. They stress the importance of clearly defining what the company offers and what the salesperson's responsibilities will be when hiring salespeople. This can be achieved by putting the criteria and expectations in writing. By formalizing the criteria, the company can ensure that all team members are on the same page and have a clear understanding of their expectations. This is particularly important when there are multiple founders or decision-makers in the company who may have different ideas. Putting the criteria on paper helps align everyone's expectations and avoids confusion or misunderstandings. Tune in for valuable perspectives and advice from Jakub's experience in the industry.

    39min

  7. 10/08/2023

    The Sales Gap: Why PLG Companies Struggle to Scale Beyond Small Businesses with Duane Dufault

    In this episode, Duane Dufault delves into the importance of understanding the art of selling when implementing a product-led growth strategy to expand into larger businesses. It emphasizes that simply relying on customers to navigate through a trial or app guide is insufficient. Duane suggests that in order to target larger businesses, companies must learn how to effectively sell to them. While acknowledging the value of product-led growth in answering questions and helping prospects learn how to use a tool, he emphasizes that it should be used as a tool rather than the sole selling point. It argues that relying solely on product-led growth can result in high churn rates, particularly for small businesses. To overcome this challenge, Duane recommends segmenting and attracting larger leads and initiating a sales process as soon as they come into view. It advises reaching out to potential customers, engaging in conversations, asking basic questions, and understanding the problems they aim to solve with the app. Additionally, he suggests learning from the sales processes used by small businesses and adopting similar verbiage and language to approach mid-market businesses.

    8min
  8. Overcoming Setbacks and Building a Thriving Business: How Ticketing Hub Found Success with Carl Pihl

    08/08/2023

    Overcoming Setbacks and Building a Thriving Business: How Ticketing Hub Found Success with Carl Pihl

    In this episode of the SellingSaaS Podcast, our guest, Carl Pihl, the founder of Ticketing Hub, shares his journey building a successful business in the tours and activities industry. He discusses his previous failed ventures, including an attempt to create a Facebook-like platform for students, and how he learned from those experiences to create Ticketing Hub. Carl explains that Ticketing Hub is like Shopify for tours and activities, offering cloud reservation services. He also highlights the rapid growth of his previous business, Lost in London, which catered to language schools and organized social programs for international students. Overall, Carl's focus lies in catering to a wide range of industries, optimizing their backend, tracking user behavior, and utilizing AI to generate content. These efforts are aimed at improving their services and providing value to their customers.

    45min
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Sobre

In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where I get extremely tactical with Sales and GTM.

Informações

  • Criado por
    Duane Dufault
  • Anos de atividade
    2022 - 2023
  • Episódios
    173
  • Classificação
    Livre
  • Copyright
    © Duane Dufault
  • Site do podcast
    Selling Saas

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