Live in the Lab with Keith Bilous

Live in the Lab with Keith Bilous

Live in the Lab with Keith Bilous is a daily LIVE talk show for creators, entrepreneurs, business leaders, athletes and startup founders. We share interesting stories from interesting people to entertain, inspire, and inform you. We like to dig into the moment behind the moment while digging even deeper into the next moment using curiosity as the driving principle of our conversation. If you are looking for content and conversation designed to move you, inspire you and help you be accountable to your next in life. Live in the Lab with Keith Bilous is the place for you. inside.bapl.ai

  1. HÁ 2 DIAS

    How To Own Your Mornings, Build Routines, and be Successful on YOUR Terms

    Welcome to this week’s Lab Recap, Nation! We talked about owning your mornings, building routines that work, and creating success on your own terms. We challenged the 5AM club myth, explored the power of small, intentional choices, and unpacked why setting boundaries might be the smartest business move you can make. Whether you're an early riser or a night owl, these nuggets are here to help you take control of your day—and your life. Grab a coffee (or whatever gets you going) and enjoy the highlights from the Lab that’ll fuel your focus, discipline, and growth. HIGHLIGHTS FROM THE MORNING LOOP Does Success REALLY Demand an Early Start? Keith and the team took on the popular belief that you have to wake up at dawn to be successful. They challenged the notion that success means joining the 5AM club, with a few laughs and some strong opinions along the way. While Keith is a 4 AM riser and early start loyalist, the verdict was clear: success isn’t about when you start but how you approach your day. For some, early mornings are the best way to stay focused and disciplined, while others find their groove later in the day. It all comes down to making intentional choices and setting your own pace. Success is less about the time on the clock and more about owning your routine, whatever it looks like. From Branding Blunders to Food Poisoning… in a Strange Place (Gents, this One is Not for the Faint Hearted) The crew poked some fun at branding blunders—those times we obsess over logos and color schemes before there’s even a business to show. They all agreed: skip the costly design and focus on the work first! Of course, no morning in the Lab would be complete without Keith’s unpredictable stories. This time, it was about a guy in Lebanon supposedly got food poisoning… where no man wants it. Stop Hitting Snooze on Your Life (and Maybe Get a Bidet) Keith and the team got fired up about the little habits that hold us back, with the snooze button taking the top spot. They called out those “I’ll start next week” excuses, challenging everyone to show up for themselves now. What followed was an unfiltered discussion that took a hilarious turn as the team shared their thoughts on bidet routines (and it was pretty in-depth). Every Day is Hump Day On Wednesday, the Mornings in the Lab crew turned the classic midweek slump into a call to action. They started by dismissing the “hump day” excuse, with Jon declaring that every day should be hump day. Yes, exactly in the way you think. The group got right into the heart of what it really means to level up, not with grand gestures but through small, intentional choices that build momentum. They shared insights on discipline and stacking those daily wins, because success doesn’t just magically show up. Every day is a chance to get over the hump and get after what you want. Sleepless, Hungry, and Still Winning Thursday opened with laughs about the crew’s early wake-ups after grueling gym days—Jon and Marty were too wired to sleep but still ready to go. They shared tips for sticking to good choices even on the most exhausted days, especially when the comfort food cravings hit. Then, for a lighter moment, they cracked up over LeBron’s prank on Bronny, filling his car with cereal. The takeaway? Work smart, stay prepared, and always keep it fun. From Diet Coke to Discipline: How Mornings Can Change Everything Keith got real about transforming his chaotic lifestyle—late-night fast food, endless Diet Coke, and hitting 230 pounds—by finally embracing a morning routine. He shared how intention and structure helped him break the cycle and focus on real results. Jon and Marty chimed in, emphasizing that routines aren’t one-size-fits-all. Jon pointed out that a good morning routine is personal, built around clearing your mind or setting up your day, not just copying what you see online. Forget the fear of missing out and focus on the power of consistency and discipl

    7min
  2. 20 DE OUT.

    Crushing Goals, Cutting Excuses, and Owning Your Mornings Like a Boss

    We’re bringing you the best tips, insights, and a few wild stories to keep you motivated and on track to achieving your biggest goals. Whether it’s mastering your morning routine, tackling big goals with accountability, or breaking those bad habits holding you back, this week’s highlights have everything you need to level up your game. Let’s go, Nation! HIGHLIGHTS FROM THE MORNING LOOP Pee Breaks and Rocket Launches Keith kicked off the week by nudging everyone out of their Canadian Thanksgiving food coma. Soon after, Jon had everyone cracking up with his California story—apparently, during the pandemic, you could pee anywhere without trouble. You could even ask a cop for toilet paper and do your business right there on the pavement. True story. Then Keith flipped the script, geeking out over SpaceX’s huge win: catching a rocket booster mid-air on the first try. The excitement was contagious, like watching a last-second game winner. When you stay accountable, even the wildest goals can be nailed. F*ck the Snooze Button, Let’s Go! Tuesday’s show was all about flipping the script on life. The crew got into a back-and-forth about whether you’re “time-driven or results-driven,” with Jon pushing the idea that it’s all about chasing the feeling of progress, not just watching the clock. The real key to change is “disruption”—breaking those bad habits, no matter what it takes. Even changing just a couple of your daily activities can flip your entire trajectory. It was a lively, no-excuses conversation, packed with energy and some seriously good advice on how to stop letting life happen to you. Accountability: The Secret Sauce to Crushing Goals Keith and the crew got real about the power of accountability partners. They emphasized how having someone to check in with can push you further, but ultimately, it’s about learning to be accountable to yourself. Small changes in your daily habits can make all the difference when it comes to reaching your goals. Running vs. Romping: The Real Debate Things got heated when Keith asked the crew: what’s better for your health—running or sex? Jon kicked it off by saying it’s all about effort, whether you're hitting the treadmill or the bedroom. Marty jumped in with his logic: “Everyone’s having sex, but not everyone’s in shape. So, which one’s really better?” Keith broke down the science, comparing calorie burn, heart health, and even life expectancy. Turns out, running might burn more calories, but sex has some hidden perks—like boosting immunity and lowering stress. The crew was all in on the debate, with Jon saying: “If you’re playing your sex game like you’re running for a marathon, you’re gonna win either way!” The conclusion? Why choose? Do both: run, romp, and hit your goals in the gym and the bedroom! Bouncing Back & Triple Trouble Thursday’s show opened with Keith digging into failure and how it’s part of the process. Jon encouraged everyone to “fail fast” to speed up success, while Marty emphasized resilience, saying, “You can’t tell what I’m going through just by looking at me.” Then, things got crazy when Keith shared a bizarre story about a man who had three male organs! The crew was floored, with Jon wondering how the guy didn’t notice. Marty had the best line: “That guy wasn’t scared to fail at anything, huh?” The takeaway? Embrace failure, get back up, and remember, you never know what’s hidden beneath the surface! Keep It Up Men—Habits to Boost Your Performance Friday’s show took a wild turn with a deep dive into men’s health and performance habits—specifically, what’s killing the mood (and the wood). Keith kicked things off by calling out bad habits that lead to erectile dysfunction. The crew didn’t hold back, with Jon explaining how too much alcohol messes with your body, and Marty emphasizing how crucial sleep is. The laughs kept coming, especially when Kristina chimed in,

    10min
  3. 13 DE OUT.

    Sharts, Social Media, And Showing Up No Matter What

    This week in the Lab was packed with raw, genuine conversations and plenty of shenanigans. Whether we were diving into social media fakery, unpacking life’s daily grind, or discussing sharts (yes, really), one thing was clear: we keep it unfiltered and unapologetic. Get ready to relive the best moments—from Keith channeling his inner cartoon character to Jon dropping wisdom about living at full throttle. We’ve got life lessons, fitness tips, and some serious food for thought (and laughs) coming your way. Let’s get at it. HIGHLIGHTS FROM THE MORNING LOOP Alpha, Beta… Wait, What? Monday kicked off with Keith throwing out the usual alpha and beta male labels and diving into neo-traditionalists, egalitarians, and progressives. While Keith broke down masculinity, Jon and Marty kept it real with a good ol' “stop putting men in boxes” rant. The conversation circled back to this simple truth: just be a good man and handle your business! Mic Check, Ego Check, and F**k Perfection Tuesday started with Jon forgetting to unmute, setting off some hilarious tech chaos. But once things got rolling, Keith threw down a challenge: “Do you wake up for yourself or someone else?” For the Morning Loop Reloaded segment, the team dove into a hilarious but eye-opening discussion about bedroom expectations. The big question: how long does sex really last? Spoiler: it’s not the hours some people brag about. After surveying 500 couples around the world, the verdict is in. Jon and Marty had a field day with this, poking fun at common myths, but Kristina kept it real, reminding everyone that this study, created by men, was only measured from men’s perspectives. It’s a limited view of what sex actually entails. Jon also dropped some serious insight, emphasizing that men should focus on their partner’s pleasure to make sure no one is left shortchanged. Cartoon Chaos & Practice Power Wednesday’s show kicked off with Keith channeling his inner cartoon character while battling tech issues—proving that life’s all about showing up, not perfection. Rich dropped some wisdom about handling stress through journaling, while Jon reminded us, “Diamonds are made under pressure.” The takeaway? Embrace the grind, trust the process, and keep showing up! Seven Phrases to Change Your Life Keith and the crew dove into the art of deescalating arguments using seven key phrases. From “Help me understand” to “Thank you for being willing to talk,” these simple phrases can turn any confrontation into a constructive conversation. Jon had everyone cracking up when he said, “I don’t want to be right; I want to be happy!” Sometimes, it's better to let go of the need to win and focus on connection! Fake Followers, Sharts, and the Real Grind Keith, Jon, and Marty tore into social media fakery, calling out those perfect highlight reels. Jon’s advice? “Stop comparing your every day to someone’s highlight reel—focus on the habits, not the yachts in Ibiza!” Then things took a hilarious turn when Keith brought up sharts (yep, sharts). From Jon’s breakdown on “deep cheeks” saving your underwear to Marty confessing alcohol-induced sharts, the team was in stitches. The takeaway? Keep your gut in check, stay hydrated, and maybe skip the burrito before leg day! Life at Full Throttle How long can we really live? Scientists say 115 years, but Jon wasn’t having it. “If you live with the throttle down, you won’t end up in idle mode,” he said, bringing the energy up a notch. The banter was on fire, with Marty agreeing that living long is great—but only if you can still enjoy it. And, of course, Keith kept things lively, hyping up the conversation with a hilarious callout about Jon’s “white version of Flavor Flav” energy! Don’t just live long—live well. ACCOUNTABILITY CHECK-IN OF THE WEEK Before you define YOUR principles for a happy life, 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗹𝘄𝗮𝘆𝘀

    8min
  4. 6 DE OUT.

    Mental Strength, Muscle Gains, and Fart Science—All in a Week’s Work!

    We kicked the week off with one of life’s greatest mysteries—what happens when you hold in a fart? (Don’t worry, we explored the science behind it!) From there, we explored everything from gym etiquette to why hating your job is seriously overrated, while breaking down the science of slow vs. fast reps in your workouts. Plus, we introduced a new segment on mental strength that’s as crucial as any bench press. So grab a seat (or maybe get those slow reps in) and enjoy the highlights from the Lab! There’s something for everyone. HIGHLIGHTS FROM THE MORNING LOOP Farts & Career Transitions This week kicked off with Keith pondering one of life’s big mysteries: What happens when you hold in a fart? Yup — as Keith, Jon, Marty, and Kristina broke down career transitions, the conversation (naturally) took a detour into the science of flatulence. And why not? Vulnerability or Bust! By Tuesday, we went from gas to guts—emotional guts, that is. Keith laid it down: vulnerability is strength, not weakness. Jon chimed in with his signature tough-love approach, barking out a wake-up call about skipping daylight savings excuses. “Pull up your panties and eat the hour!” Guess there’s no hiding in the Lab. Endurance, Bathroom Breaks, and Real Talk About Relatability Midweek, we hit the topic of endurance—both mental and physical. Co-host Rich Ingram dropped in with a jaw-dropping story about a guy who ran over 270 kilometers in 24 hours. Seven minutes was all he took... for some urgent business. If that doesn’t motivate you to push harder, nothing will! The conversation got even more interesting when the team shifted gears to discuss relatability. Rich admitted he loves pizza (even during intense training) and still enjoys dipping Copenhagen. He made it clear: even elite athletes aren’t perfect, and having vices doesn’t mean you can’t push hard. The rest of the crew chimed in with their own confessions, from Keith reminiscing about getting sick from chewing snuff as a kid, to Marty’s love for a lazy Sunday brunch. The point? No matter how disciplined you are, everyone’s got their indulgences. It’s not about perfection—it’s about balance. Being relatable makes the journey feel a lot more achievable. Key Takeaway: Even top performers have their guilty pleasures. Don’t sweat being perfect; find your balance and keep pushing. Tunes & Truths: Kristina's Birthday Bash Thursday was a double whammy—celebrating Kristina’s birthday (with some extremely off-key singing from Keith, Jon, and Marty) and diving deep into mental health. Keith shared his personal battle with burnout, while Jon reminded everyone that in the lab, every day is “Mental Health Day”—no need to wait for a special holiday. Tendons, Training, and... Pizza Confessions We wrapped the week with Jon dropping knowledge about tendon strength and injury prevention. Marty backed it up with consistency tips. But the real Friday gem? Keith confessed to eating pizza earlier in the week, sparking a roast from Jon and Marty. But hey, at least he washed it down with water, right? ACCOUNTABILITY CHECK-IN OF THE WEEK 5 Rules for a Fulfilling Life 👉 Follow the Chief Baplete, Keith Bilous, on Substack or LinkedIn for daily accountability check-ins. CENTER STAGE HIGHLIGHT OF THE WEEK Why Hating Your Job is Overrated This week, Robert Coe challenged the popular mindset that glorifies entrepreneurship and looks down on regular jobs. Robert, a B2B growth expert, argued that a stable, fulfilling job should be celebrated, not shamed. He pointed out that 90% of startups fail, so the idea that “real job security comes from being your own boss” is a myth. Key Takeaway: Hating on employment is overrated. If your job brings satisfaction and stability, that’s a win. Success is about finding what works for you—whether it’s a job or running your own business. FITNESS TIP OF THE WEEK Slow Reps vs. Fast Reps — What’s Best? THE DEEP ST

    8min
  5. 29 DE SET.

    Hard Truths, Hilarious Fails, and the Power of Showing Up: What Really Went Down in the Lab This Week

    Welcome to the weekly recap, Nation. We debated gym culture, shared stories that will have you shaking your head, and dove into real-life strategies for success. From gym mishaps to deep discussions on adapting and thriving, we’ve got everything you need to stay entertained and inspired while chasing your biggest, most audacious goals. Let’s talk about what went down in the Lab this week. HIGHLIGHTS FROM THE MORNING LOOP The week kicked off with some serious selfie reflection. Keith posed the big question on Monday: “Are we spending too much time snapping gym pics and not enough time actually working out?” The conversation spiraled into whether the gym had become a fitness center or a social club. Kristina, fresh off a kettlebell workout that had her feeling every muscle, laughed her way through the pain, while the crew celebrated Marty’s successful weekend selling his Less Brunches, More Crunches merch at his pop-up. Of course, Jon had to share his “shrieking like a baby” nerve-pinch story. Seriously, picture a giant guy bending over in a gas station bathroom line, scaring everyone away with a random yelp. You can’t make this stuff up. On Tuesday, Keith teased a future without remote work by 2027. Jon’s response? “That’s cool... for people who actually went to an office in the first place!” Marty chimed in and agreed that no one’s dragging him or Jon to an office. Ever. Adapt or die, right? Wednesday started off with Keith attempting a bagpipe-fueled dance to get everyone’s morning going. Once everyone was done questioning his Scottish heritage, some seriously good banter continued with endurance athlete Rich Ingram, who shared why business and endurance sports are two sides of the same coin. Jon chimed in with his story about chewing whole eggs, shells and all, while Marty gagged in the background. The topic might’ve been about endurance, but Marty’s endurance for Jon’s eating habits hit an all-time low. Thursday's show brought all the "what kind of life are you writing?" vibes with Seth Kuhn as the guest. But first… Let's talk about Jon, who almost missed the entire second half of the show after Keith dropped a "big announcement" teaser. Apparently, the suspense was too much, and Jon was ready to make a run for the bathroom for a number 2. (But he held out.) Then there was Friday... and Jon’s infamous naked workout story. Apparently, the big guy was in the middle of some pull-ups when the bar broke, sending him crashing to the floor—completely butt naked. His wife, Terry, found him mid-crisis, lying flat on his back with the pull-up bar across his chest. The crew also celebrated almost 1,000 people tuning in for the show the previous day. We’re growing by the day, and it’s all thanks to YOU—the people who choose to spend their mornings with us. ACCOUNTABILITY CHECK-IN OF THE WEEK Life isn't fair. But it's not an excuse to sit on the sidelines. 👉 Follow the Chief Baplete, Keith Bilous, on Substack or LinkedIn for daily accountability check-ins. THE DEEP STUFF: KEY TOPICS OF THE WEEK The Rise of Gym Selfies: A Deep Dive into Social Media's Influence on Fitness Culture With 43% of gym-goers feeling pressured to post their workouts online, Marty and Jon debated whether the gym has become a performance venue instead of a place for self-improvement. But here's the twist: 70% of people say social media has inspired them to hit the gym. Is this the new reality, or are we losing sight of why we train in the first place? 👉 Check out the full show here. Mastering Adaptability: How to Use It for Success and Personal Growth 40% of businesses fail because they don’t adapt to market changes. Special guest Adam House shared insights on why entrepreneurs often fall in love with their initial vision, refusing to pivot. But as Adam pointed out, the key to survival is knowing when to stick with the plan and when to evolve. Jon, a master of adapting throughout his strongman and wrestl

    6min
  6. Meet the King of Clean Portable Toilets

    13 DE JUN.

    Meet the King of Clean Portable Toilets

    Keith Bilous and David Sauers discuss the impact of AI and technology on entrepreneurship. David shares insights from his portable toilet business, including challenges, sacrifices, and scaling. They explore legal hurdles, future industry trends, and offer final thoughts with contact info for Royal Restrooms. Key Points * Entrepreneurship involves significant sacrifices and a relentless commitment to excellence in order to build trust and scale a business. * The sanitation industry, often overlooked, presents substantial opportunities for growth, especially when approached with a focus on cleanliness, quality, and customer experience. * Adapting to changing customer expectations and market demands, such as the shift towards managed sanitation services at large events, is crucial for sustained business success. Chapters * 00:00 Introduction and Morning Routine * 00:07 Consistency in Business * 00:30 The Importance of Clean Facilities * 00:57 Climbing Kilimanjaro: A Personal Story * 01:26 David Sauer's Business Journey * 04:13 Entrepreneurial Challenges and Rewards * 16:59 The Birth of Royal Restrooms * 21:58 The Accidental Franchise Journey * 23:29 Legal Challenges and Lessons Learned * 25:32 Targeting the Right Market * 26:50 Building a Sustainable Business * 33:17 Adapting to Market Changes * 39:26 Future Predictions and Innovations * 43:47 Final Thoughts and Contact Information Connect with David Sauers:→ LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit inside.bapl.ai

    51min
  7. Fearless Talk: Navigating Capital and Cannabis with Seth Yakatan

    11 DE JUN.

    Fearless Talk: Navigating Capital and Cannabis with Seth Yakatan

    Keith Bilous is joined by Seth Yakatan to discuss the significance of clear communication in raising capital, share personal stories of growth and partnership, and explore the future of cannabis and federal reform. They touch on the importance of full commitment to projects and preview upcoming guests and topics. Key Points * Effectively communicating your vision to investors and gatekeepers is crucial for raising capital and selling your business. * Understanding the complexities of due diligence and earnouts can significantly impact the success of your business transactions. * Embracing a mindset of allowing rather than forcing opportunities can lead to more organic and successful business relationships. Chapters * 00:00 Introduction and Today's Agenda * 00:35 Meet the Hosts: Keith and Seth * 01:17 Juniory: Reflect and Reclaim Your Resolutions * 02:17 Introducing Seth Yakatan: The Billion-Dollar Man * 03:15 The Importance of Due Diligence in Business * 06:06 Seth's Journey: From Grad School to Raising Millions * 12:21 The Serendipity of Raising Capital * 16:26 Personal Growth and Professional Success * 29:34 Attributes of Successful Entrepreneurs * 36:09 Introduction to Due Diligence and Earnouts * 37:05 Understanding the Investor's Perspective * 39:42 The Reality of Due Diligence * 43:59 Common Objections During Due Diligence * 49:33 Navigating Earnouts * 56:40 Final Thoughts and Reflections * 01:06:32 Closing Remarks and Future Plans Connect with Seth Yakatan:→ LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit inside.bapl.ai

    1h13min
  8. Surviving Captivity: Jose Pereira's Journey

    10 DE JUN.

    Surviving Captivity: Jose Pereira's Journey

    From Hero to Villain: The Captivating Story of Jose Pereira In this riveting episode of 'Live in the Lab,' host Keith Bilous interviews Jose Pereira, a former CEO of Citgo Petroleum, who was held captive in Venezuela for nearly five years from November 2017 to October 2022. Pereira shares his harrowing experience of being wrongfully detained as an American amidst the political tensions between the U.S. and Venezuela. From his initial apprehension and brutal isolation to the glimmer of hope from hearing his wife's voice, Jose recounts his journey with raw honesty and emotional intensity. He also talks about his newfound faith, the publication of his book 'From Hero to Villain,' and how his family tirelessly fought for his release. This episode dives deep into the resilience of the human spirit and the complexities of international hostage negotiations. Key Points * Jose Pereira shares his harrowing experience of being wrongfully detained in Venezuela for nearly five years, highlighting the severe psychological and physical challenges he faced during his captivity. * He emphasizes the crucial role of faith and mental resilience in surviving such an ordeal, detailing how his belief system and a strong sense of purpose helped him endure the isolation and harsh conditions. * Jose discusses the complexities of hostage diplomacy, revealing the intricate negotiations and political maneuvers involved in securing his release, and underscores the importance of international awareness and intervention in such situations. Chapters * 00:00 Jose Pereira's Captivity in Venezuela * 00:47 Introduction and Initial Banter * 00:57 Keith and Steve's Viral Moments * 02:12 Technical Difficulties and Patience * 02:28 Welcoming Jose Pereira * 04:40 Jose's Background and Family * 05:51 The Hostage Situation Unfolds * 10:59 Isolation and Survival * 14:27 Hostage Diplomacy and Global Implications * 18:46 U.S. Government's Role in Hostage Negotiations * 23:07 Jose's Release and Continued Advocacy * 26:11 Biggest Revelation and Faith in Captivity * 28:10 Emotional Dynamics with Captors * 30:06 Release and Reflections * 31:51 Negotiations and Final Release * 36:43 Return to America * 41:26 Survivor Guilt and Reunions * 43:30 Final Thoughts and Future Plans Connect with Jose Pereira:→ LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit inside.bapl.ai

    52min
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Sobre

Live in the Lab with Keith Bilous is a daily LIVE talk show for creators, entrepreneurs, business leaders, athletes and startup founders. We share interesting stories from interesting people to entertain, inspire, and inform you. We like to dig into the moment behind the moment while digging even deeper into the next moment using curiosity as the driving principle of our conversation. If you are looking for content and conversation designed to move you, inspire you and help you be accountable to your next in life. Live in the Lab with Keith Bilous is the place for you. inside.bapl.ai

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