94 episodes
She Leads First Emily Cincotta
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- Business
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5.0 • 13 Ratings
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Are you so stuck in the day-to-day of your business that you feel like you have no time or energy to think bigger? That you’ve unknowingly lost the passion and purpose behind why you’re an entrepreneur in the first place?
It sounds like you’ve been owning your role of “founder”, but haven’t quite embraced the “CEO” title that will catapult you into the dream life you’ve always envisioned.
She Leads First is your safe space to build confidence and take the steps toward creating an iconic brand that no one will forget. I’m Emily Cincotta, a branding and business strategist who, along with my guests, will give you the motivation and knowledge to book those speaking gigs, write that book and scale the impact of your brand (and your bank account)!
Each week, you’ll hear the stories of fellow female entrepreneurs who have learned the hard lessons and built the courage to become the successful entrepreneurs they’ve always imagined for themselves. I’ll also be sharing my expertise in how to clearly and confidently share your message in a way that will turn your social media presence into a revenue-generating machine.
Think about the businesses that you personally love, follow and support. What about their brand has kept you loyal? It’s time for you to embody that energy and start leading first. You’re creating more than a business; you’re creating a movement.
Follow me @itsemilycincotta. And let’s build our empires together.
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How To Create An Unstoppable Marketing System
I'm telling you – this episode is jam-packed with real-deal digital marketing magic! We're talking all about finding the perfect balance between building your personal brand on social media and using strategic marketing systems to sell your offer. When you know how to leverage both of these strategies, you'll be able to sell faster than you ever thought possible, and your audience will fall in love with you even more! Today, I explain what each of these marketing strategies means, their pros and cons, and reveal how to combine them for unstoppable success.
IN THIS EPISODE:
- (2:59) Understanding the different types of digital marketing
- (6:50) The pros and cons of using organic content, brand building, and attraction marketing
- (15:22) The pros and cons of using strategic marketing and funnels
- (21: 47) How to leverage both systems
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE -
Adding Bonuses To Your Launch: A Ninja-Level Marketing Hack!
In this episode, we're talking about a super effective and high-level marketing strategy that will skyrocket your program or course sales – bonuses! Let's face it, people love getting freebies. So, adding extra goodies to your launch can attract more customers and create excitement around your offer. Today, I explain why bonuses can be a game-changer for your launch, share tips for making the perfect bonus that resonates with your ideal customer, and offer advice on how many bonuses you should have to align with your program.
IN THIS EPISODE:
- (3:57) Why bonus are the best way to sway a potential customer towards your group course or program
- (5:07) Tips for establishing the value of your package to motivate more purchases
- (7:08) How to create bonuses that are actually useful to your ideal clients
- (10:27) An exercise for using bonuses to strategically handle objections
- (17:07) Advice for avoiding an overwhelming amount or length of bonuses
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE -
How To Free Yourself From Unrealistic Timelines, Comparisons & Expectations
When I turned 30, I truly felt like a massive weight had been lifted off my shoulders! I realized that I had been putting so much pressure on myself to achieve certain things by a certain age, and it was really taking a toll on me. Since then, I've started to enjoy entrepreneurship so much more! So, if you've been feeling behind in entrepreneurship, let this episode be your reminder that your journey is your own, and it's not fair to you to compare yourself to others. Today, I share my strategies and tips for letting go of those unrealistic expectations and focusing on your own accomplishments. Trust me – you're doing great right where you are!
IN THIS EPISODE:
- (2:57) The unconscious goals I set for myself that I haven’t reached yet
- (5:08) How to let go of your obsession with timelines
- (8:01) Tips for releasing the pressure of milestones and validation from others
- (9:28) Why you need to enjoy every step of entrepreneurship
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE -
The Quickest (& Easiest!) Way To Increase Your Sales
Today, we're talking about something we all love: increasing our sales! The good news is that it's not as complicated as we tend to make it. In fact, I'm keeping it extra simple by looking at your sales system from a bird's eye view to figure out exactly what's working and what's not. In this episode, I share my step-by-step guide on improving your sales process and reveal my top tips and tricks to help you boost your follower-to-client conversions. Plus, you'll hear my strategies for upleveling your messaging through your proactive copywriting, client testimonials, and tactile data. If you've been looking to up your sales game, this episode is a must-listen!
IN THIS EPISODE:
- (2:41) How to identify your current (or lack of!) sales system
- (4:45) 2 strategies for turning your followers into clients
- (7:30) Tips for improving the effectiveness of your sales system
- (11:40) Advice for managing client objections and predicting common questions
- (15:14) The importance of having proof that what you offer works through testimonials, statistics, or data
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE -
The 4 Key Phases Of Scaling Your Offers In Your Online Business
I had an incredible planning session with a new client last week where we designed a solid plan for her business to make it more scalable over the next year! If you’re looking to take on a big planning phase like this, it can be tricky to figure out exactly where to start and what to focus on. So, in this episode, I'm excited to share with you the four phases of building an online business that scales. Once you know what phase you're in, you can allocate your energy and resources more effectively. As you start executing your plan, things may change, but understanding your phase will absolutely help you make the right adjustments!
IN THIS EPISODE:
- (6:20) Tips for nailing down your niche
- (7:45) How to optimize the offer ideation phase by rolling out a beta launch
- (10:43) Advice for choosing your official launch strategy
- (15:15) Understanding the final phase – scaling
RESOURCES:
- Check out Elevated Xchange HERE
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE -
5 Proven Strategies For Crafting A High-Converting Webinar
If you've ever wondered how to design a free webinar that keeps your audience engaged and motivated to take action, this episode is just for you! Today, I share the top 5 things to pay attention to when crafting your webinar, from creating a desirable title to optimizing the structure of your webinar to cleverly incorporating your offer throughout. These are the strategies I use to make webinars and masterclasses that captivate, educate, and convert like crazy! Listen in, because you’ll walk away with everything you need to ensure your incredible offers don’t get overlooked.
IN THIS EPISODE:
- (3:46) How to create a passive webinar funnel to make money on autopilot
- (6:27) Strategies for crafting a clear and desirable title
- (9:09) Tips for seeding your offer throughout your webinar
- (14:21) Optimizing the structure of your webinar for high-conversion rates
- (16:27) The importance of separating the problem of your webinar from your offer
- (20:35) Finding a balance between teaching too much and not enough
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Customer Reviews
Must listen - Such a grounding source for business owners
Emily’s podcast is exactly what I need to hear today as i was encroaching on shiny object syndrome. She has such great focus and direction while also realizing many of us are just excited to share our gifts.
My New Fave!
Emily is brilliant, down to Earth, and refreshing. The content she shares incredibly valuable and attainable. If you are looking for tactical tips from a trusted source, Emily is your girl!!
Grace, wisdom, power, & confidence
Emily is so full of grace and wisdom, but also power and confident energy.
Listening to her makes me feel like I can be those things, too. She is a wealth of knowledge and I’m so grateful to get to hear her speak on a podcast because I get to hear her so eloquently and often! Truly a treat. Grateful this podcast exists.