
21 episodes

She's Got Content Melissa Brown, MD
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- Business
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5.0 • 3 Ratings
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Hey Coaches! You’ve got a message to spread! That means you’ve got content inside you just waiting to be shared with the world.
Join host Dr. Melissa Brown every Wednesday for your weekly dose of all things content for your coaching business. Tune in for a solo-cast episode or a chat with an industry leader.
In just 30 minutes or less each week, you’ll learn content strategies, tips, and how-to’s, so you can get all that juicy client-attracting content out of your head and heart and get it out into the world.
You can reach more people and ultimately create the changes you want to see in the world with your coaching when you’ve got content!
Hit subscribe right now and let's get started getting your content out where it'll do its best work!
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[SGC-20] Finally, An Easy Pinterest Strategy For Coaches and Content Creators-with Mackenzie Armstrong
There are more than 400 million people around the world on Pinterest--people who are coming to Pinterest for inspiration. You can be one of those people that inspire somebody with your content.
And you don't have to worry that you're going to have to carve out a ton of time every day to tap into the traction of Pinterest. You could literally spend as little as an hour a week scheduling your Pinterest pins, and people will still be seeing your content months from now.
Finally, an easy and simple Pinterest strategy that makes sense for coaches and content creators! Mackenzie Armstrong held nothing back in this interview as we dove into all things Pinterest.
Don’t Miss Inside This Episode: The 3 different types of pins, how often to pin them, and which ones will lead a potential client back to your website.The longevity of pins on Pinterest vs other social media platforms--(hint--this blew me away)Which type of Instagram posts can be repurposed easily into a pin--make it once and use it on both platforms.Gold, silver, and bronze pins--what's the difference?Rich pins and how to get verified for rich pins.How much of your content vs other people’s content should you focus on pinning to your boards?Keywords and where to put them
Links and products mentioned in today's episode:
Get your Pinterest audit checklist from Mackenzie.
About Mackenzie ArmstrongMackenzie Armstrong is a former educator turned Pinterest strategist. In the words of Johnny from Dirty Dancing, “Nobody puts Baby in a corner,” instead of being the best-kept secret with hidden content in the corners of your website and social, Mackenzie teaches coaches and entrepreneurs with blogs and podcasts to fill their audience with ideal clients using Pinterest.
Mackenzie believes that Pinterest is an underutilized strategy for most businesses--especially coaches and podcasters.
You can feel relieved and confident using content you’ve already got (and everything you create in the future) to reach the right people without spending all your time posting.
Mackenzie's Website
Armstrong Virtual Solutions
Connect With Mackenzie on SocialConnect with Mackenzie on Linked In
Check out Mackenzie on Facebook
Follow Mackenzie on Instagram
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the... -
[SGC-19] 3 Tips for Working Smarter, Not Harder This Lunar New Year
Happy Lunar New Year! It's the year of the rabbit in 2023. A year to work smarter, not harder in your business.
This episode is chock full of examples of ways you can work smarter, not harder by leveraging your relationships with other coaches, entrepreneurs, and business owners.
Don’t Miss Inside This Episode: How you can get in front of other coaches' and bloggers' audiences.The one thing you must do when you're collaborating with other coaches and entrepreneurs.How you can use the same speech for different speaking opportunities.Examples of other people's stages where you could get booked.This golden nugget for multiplying your podcast bookings once you've got the first one.
Links and products mentioned in today's episode:
Laurie-Ann Murabito, Speaker Strategist: Speak and Stand Out
Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:She's Got Content Facebook group:
Facebook
Twitter
Instagram
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
Subscribe to the podcastIf you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.
Leave us a review on Apple PodcastsIf you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of the show. -
[SGC-18] Why You Want To Start a Podcast This Year
Have you ever thought about starting your own podcast? The podcasting industry is in its infancy but it won't stay that way for much longer.
Right now is the right time for coaches, creatives, solopreneurs--just about all business owners to start their podcast shows. Today's episode looks at some of the many benefits of podcasting and addresses a few of the common objections.
Don’t Miss Inside This Episode: Benefits of podcast audio content vs. written or video content.Some numbers that highlight why your written blog is getting lost and how your audio content has a better chance to be found.Why I think 'podcasts' are the new 'book.'Examples from the past that explain how audio content can fast-track the know, like, and trust factors quicker than written content.
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:She's Got Content Facebook group:
Facebook
Twitter
Instagram
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
Subscribe to the podcastIf you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.
Leave us a review on Apple PodcastsIf you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of the show. -
[SGC-17]Artificial Intelligence, ChatGPT, and Content Creation
Have you ever wished you could wave a magic wand and all your content creation tasks were completed? And the results were all beautifully crafted, easy to read, with no grammar or spelling errors.
Artificial Intelligence and the newest player on the block, ChatGPT, come pretty close to a magic wand to help save you time, frustration, and money so you can create more content more quickly.
I recently took ChatGPT for a test-drive and I see real potential for using this tool in the future with several different aspects of content creation. It's not just for article spinning. It's got way more potential. Have a listen.
Don’t Miss Inside This Episode: Several ways to use ChatGPT to create blog articles or scripts for your podcast or video content.What is PLR--private label rights content.How you can use ChatGPT to edit all that accumulated PLR that you've got stashed on your hard drive.What everyone should do with AI-generated content before publishing.
Links and products mentioned in today's episode:
ChatGPT by OpenAI
Copyscape plagiarism checker
PLR providers I recommend.
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:She's Got Content Facebook group:
Facebook
Twitter
Instagram
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
Subscribe to the podcastIf you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.
Leave us a review on Apple PodcastsIf you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of... -
[SGC-16]The Easiest Way To Remember Every Book You Read With Vivian Najib
Get ready to retain everything from the next book you read, keep it organized for your next book club meeting (or just for yourself), and prep like the pro that you are so you can easily facilitate your next book group discussion and each one after that.
Meet the person I'm calling the Book Club Whisperer, Vivian Najib from The Fig Tree Boutique. She's created a unique Reading Journal that is both beautiful and functional.
After our recording, Vivian and I had a chat off the mic and I twisted her arm (gently) and she shared a discount coupon code for her beautiful Reading Journals--exclusively for the listeners of the She's Got Content Podcast! You can find that discount code right down below in the section labeled, "Links and products mentioned in today's episode."
Don’t Miss Inside This Episode: A unique idea for a gift or lead magnet for your audience.An idea for coaches so you can add more value to your already-existing group coaching program.The one-word simple concept that helps you have a much more meaningful book discussion--whether it's for book club or for making book recommendations to others.Listen in to discover how we came up with a name for the book awards for Vivian's community!Introducing The Figgy Awards!
Links and products mentioned in today's episode:
Vivian's free gift--15 Questions For Your Next Book
“She’s Got Content” special discount on any digital reading journal (or any other digital notebook, journal, or diary in the shop). Enter code SGC at checkout for 20% off your order! Go to TheFigTreeBoutique.com to check out the selections.
GoodNotes App PDF reader for iPad users
Xodo PDF reader for Android users
Swedish death cleaning--If you're not familiar with this term, check out this article.
"Shelf help" books--Link to a blog post I wrote about what are shelf help books and how to deal with them.
Donald Miller’s books mentioned:
Business Made Simple--60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity, and MoreBuilding a Story Brand--Clarify Your Message So Customers Will Listen
About Vivian NajibMeet Vivian from The Fig Tree Boutique. Vivian is the creator of The Reading Journal --for people who read multiple books a month and want to remember what they read, keep it all organized in one place, and be ready to discuss on book club day.
Downloaded directly to your iPad or tablet, this journal will help keep everything you’re reading organized and in one place.
Customers rave that The Reading Journal has transformed the way they approach reading, especially with the 15 thoughtful questions and brackets to uncover your favorite book of the year.
When she’s not judging books by their cover on Amazon, you can find Vivian Zoom-organizing her friends’ closets, practicing her Portuguese by shopping at the antique market for cool stuff to decorate a house she doesn’t have, or asking Alexa “where is the nearest lazy river”.
Vivian's WebsiteThe Fig Tree Boutique
Connect With Vivian on SocialVivian on Instagram
Connect on a... -
[SGC-15] Simple Year-End Planning
End-of-the-year planning doesn't have to be a long, painful process.
In this episode, you'll learn a simple 4-step process to reflect on the highlights of the past year and make plans for the new one. Plus you'll discover a powerful exercise to help you visualize and manifest success with everything you're planning for the new year.
Don’t Miss Inside This Episode: 4 simple steps + a bonus exercise to help you reflect on the past year and plan for the future one.Tips to help you keep your personal Word of the Year or theme for the new year top of mind.The important difference between the words implement and execute.
Links and products mentioned in today's episode:
Interview with Connie Ragen Green, episode 13 of She's Got Content podcast.
Books mentioned in today's episode:
Business Made Simple by Donald Miller
Atomic Habits by James Clear
Join the She's Got Content Mastermind and enjoy a 35% discount with coupon code NEWYEAR when you join through the end of December 2022.
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:She's Got Content Facebook group:
Facebook
Twitter
Instagram
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
Subscribe to the podcastIf you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.
Leave us a review on Apple PodcastsIf you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week...