117 episodes

The SEO-focused podcast created to share ideas and emerging opportunities related to SEO for websites, branding, marketing, and customer experience.A LITTLE BACKGROUND: My friend B and I started this podcast in 2022.  We bonded over our shared love of helping others and our willingness to learn. B left the podcast to pursue new opportunities in November 2023.WHY SEO?SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can be done with small changes.The best way to answer SEO questions is to think about what questions people are Googling - and answer that! Listen to this podcast and learn how you can make your website rank higher with a little time and effort each day! 

The Simple and Smart SEO Show Crystal Waddell

    • Business
    • 5.0 • 40 Ratings

The SEO-focused podcast created to share ideas and emerging opportunities related to SEO for websites, branding, marketing, and customer experience.A LITTLE BACKGROUND: My friend B and I started this podcast in 2022.  We bonded over our shared love of helping others and our willingness to learn. B left the podcast to pursue new opportunities in November 2023.WHY SEO?SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can be done with small changes.The best way to answer SEO questions is to think about what questions people are Googling - and answer that! Listen to this podcast and learn how you can make your website rank higher with a little time and effort each day! 

    I like my SEO Easy: Encouragement for Small Business Success

    I like my SEO Easy: Encouragement for Small Business Success

    Today I talk about the impact of writing a blog article that wins traffic for your website.

    This is the senior night blog article I talk about in the episode.

    Interested in joining the SEO squad?

    Apply here!
    00:00 Introduction and Recap of the Week
    00:25 The Power of SEO and Content Creation
    02:10 Success Stories: SEO in Action
    03:20 Join the SEO Squad: Boost Your Business
    03:30 Closing Thoughts and Preview of Next Episode
    If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
    Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

    JOIN the 3-Day Supercharge Your SEO Challenge!

    Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
    AFFILIATE LINKS:
    Start your Shopify Store!
    Quit guessing with your content! GET SURFER SEO!!!
    10,000 Jasper words FREE!
    Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
    Get my Ultimate SEO Task List (Plus Google Calendar!)


    Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

    • 3 min
    SEO, GPTs and Writing Content Briefs with Tom Winter

    SEO, GPTs and Writing Content Briefs with Tom Winter

    Leveraging AI for Content Writing and SEO: A Chat with Tom Winter
    Today I'm talking with Tom Winter.

    Tom designed the content research and writing tool, SEOWind.

    Tom's unique "Cyborg Method combines AI and  human innovation, for content creation and SEO. 


    Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.The number one thing you can do today:  optimize old content Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content. Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.


    00:00 Introduction and Guest Introduction
    00:41 Tom Winter's Journey into AI and SEO
    00:54 The Birth of SEO Wind
    01:22 Tom's Entrepreneurial Journey
    02:12 The Challenges of Content Creation
    03:08 Understanding Content Briefs and Search Intent
    03:33 The Role of AI in Content Creation
    04:51 The Importance of Research in Content Creation
    05:37 How Google Evaluates Content
    06:57 The Risk Google Takes with Search Results
    07:43 The Role of AI in SEO
    09:21 The Importance of Helpful and Valuable Content
    10:52 The Power of AI in Content Research
    12:29 The Future of AI in Content Marketing
    14:30 The Role of AI in Business Operations
    15:39 The Importance of Context in AI
    16:35 The Role of AI in SEO Optimization
    19:52 The Future of AI in Business
    23:46 The Importance of Content in Business
    30:01 Conclusion and Contact Information

    Connect With Tom:
    LinkedIn
    SEOWind
    If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
    Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

    JOIN the 3-Day Supercharge Your SEO Challenge!

    Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
    AFFILIATE LINKS:
    Start your Shopify Store!
    Quit guessing with your content! GET SURFER SEO!!!
    10,000 Jasper words FREE!
    Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
    Get my Ultimate SEO Task List (Plus Google Calendar!)


    Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

    • 31 min
    Tik Tok SEO as a search engine? [Follow through Fridays]

    Tik Tok SEO as a search engine? [Follow through Fridays]

    The SEO Controversy: Is TikTok a search engine?

    YES! I vote Tik Tok IS a search engine! 🤣🤣🤣

    I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords.
    Like what you heard about SurferSEO? Use my link to sign up!

    Life's challenges make entrepreneurship hard
    Entrepreneurs have challenges when life competes with family's health issues and busy schedules.I shared the challenges I faced this week with consistency That's why I love the advice from experts on this podcast.Create on evergreen platforms like TikTok make content work harder FOR YOU.
    TikTok is often used as a search engine. Listen as I create a TikTok video targeting the keyword "buy wooden letters."My favorite SEO tools: Google Search Console and Surfer SEO
    Google Search Console is all you need to analyze keyword performance.Surfer SEO is the BEST software to create optimized content.Tracking SEO efforts
    Based on Zoe's recommendations, I created a spreadsheet to track SEO performance.KPIs include page impressions, clicks, traffic, and revenue.Putting Content to work
    I created content around the keyword "buy wooden letters" I used Surfer's AI tool to write an article.Join my SEO squad and  keep moving forward.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
    Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

    JOIN the 3-Day Supercharge Your SEO Challenge!

    Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
    AFFILIATE LINKS:
    Start your Shopify Store!
    Quit guessing with your content! GET SURFER SEO!!!
    10,000 Jasper words FREE!
    Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
    Get my Ultimate SEO Task List (Plus Google Calendar!)


    Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

    • 7 min
    Making an SEO Plan For Your Business with Zoe Ashbridge

    Making an SEO Plan For Your Business with Zoe Ashbridge

    Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO.

    Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online.

    Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation.

    If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!

    Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.

    Connect with Zoe:
    Website
    Linkedin

    00:00 Introduction and Guest Introduction
    00:28 Zoe's Journey into SEO
    01:38 Zoe's SEO Blast on LinkedIn
    02:53 The Importance of Content in SEO
    03:54 Using Google Search Console for SEO
    05:05 Creating Content Around Keywords
    06:21 Building Topical Authority
    08:32 The Role of Video in SEO
    10:37 Creating Content Based on Customer Journey
    11:00 The Importance of Keywords in SEO
    16:03 Creating Content for Future SEO Benefits
    17:02 Balancing Immediate Revenue Needs with SEO
    18:20 Setting Up Google Search Console and Analytics
    18:45 The Impact of SEO on Other Marketing Channels
    19:32 Transitioning to SEO Goals and KPIs
    19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue
    21:19 The Role of Conversion Rate Optimization (CRO) in SEO
    21:43 Using Data to Improve Website Interactions
    23:37 The Importance of Experimentation in SEO
    24:44 Qualifying Leads with SEO
    28:17 Nurturing Brand Advocates
    31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI
    32:47 Connecting with Zoe Ashbridge
    33:15 Identifying the Right Fit for Zoe's Services
    34:16 Closing Remarks and Contact Information
    If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
    Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

    JOIN the 3-Day Supercharge Your SEO Challenge!

    Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
    AFFILIATE LINKS:
    Start your Shopify Store!
    Quit guessing with your content! GET SURFER SEO!!!
    10,000 Jasper words FREE!
    Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
    Get my Ultimate SEO Task List (Plus Google Calendar!)


    Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

    • 35 min
    How To Learn About Effective SEO and Optimize Your Website

    How To Learn About Effective SEO and Optimize Your Website

    Today I'm discussing e-commerce store success on Shopify platform with Google traffic. 


    Get creative with your return policy as you need to stay profitable!Why I don't sell on Facebook or Instagram shops!Amazon return policy conflicts and my workaround.SEO plays a critical role for small businesses to compete online! Leverage higher domain authority sites.Focus and promote a single product: optimizing the website, creating topical authority, and improving conversion rates. Join my upcoming Supercharge your SEO 3-day challenge!!! 

    Leave a review, share the podcast and join the challenge! 
    Thanks for listening!
    00:00 Introduction and Welcome
    00:15 Background of My E-commerce Store
    00:45 Challenges with Amazon and Social Media Shops
    01:56 Success with Shopify and Google
    03:13 Importance of SEO and Organic Marketing
    03:51 Why SEO is Critical for Handmade Sellers
    05:29 Leveraging High Domain Authority Sites
    06:47 The Power of Topical Authority
    08:05 Conversion Rate Optimization (CRO)
    09:22 Recap and Key Takeaways
    10:08 Invitation to the SEO Challenge
    10:54 Conclusion and Farewell
    If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
    Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

    JOIN the 3-Day Supercharge Your SEO Challenge!

    Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
    AFFILIATE LINKS:
    Start your Shopify Store!
    Quit guessing with your content! GET SURFER SEO!!!
    10,000 Jasper words FREE!
    Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
    Get my Ultimate SEO Task List (Plus Google Calendar!)


    Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

    • 12 min
    What is SEO? And How Does It Work in 2024? With Nina Gibson

    What is SEO? And How Does It Work in 2024? With Nina Gibson

    Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)

    In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. 

    We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.

    If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.

    We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console. 

    This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.

    I'd love to know what you think! Rate and review the Simple and Smart SEO Show Podcast today!

    00:00 Introduction to Conversion Rate Optimization and SEO
    00:31 Welcome to the Simple and Smart SEO Show
    00:56 Interview with SEO Expert Nina Gibson
    02:36 Discussion on SEO and its Evolution
    03:59 The Convergence of SEO and User Experience
    05:57 The Importance of Keyword Research in SEO
    09:13 The Role of User Experience in Website Optimization
    13:42 The Impact of SEO on E-commerce
    16:59 The Importance of Interlinking in SEO
    18:40 Workflow Suggestions for Tracking Changes
    19:52 Expectations for Improvement After Changes
    21:15 Identifying Low Hanging Fruit
    22:30 Implementing SEO Strategy and Retargeting Campaign
    22:44 Understanding Your KPIs Before Ad Spend
    27:00 Driving Better Converting Traffic
    31:56 Creating Content that Connects with Your Person
    34:49 Contact Information and Ideal Client Identification
    If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
    Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

    JOIN the 3-Day Supercharge Your SEO Challenge!

    Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
    AFFILIATE LINKS:
    Start your Shopify Store!
    Quit guessing with your content! GET SURFER SEO!!!
    10,000 Jasper words FREE!
    Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
    Get my Ultimate SEO Task List (Plus Google Calendar!)


    Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

    • 36 min

Customer Reviews

5.0 out of 5
40 Ratings

40 Ratings

sarah32p ,

Practical SEO solutions

I love this podcast and especially the follow through Fridays. Such useful and practical SEO advice for my e-commerce shop. Crystal delivers the solutions in a precise and understandable way where other seo advice leaves me befuddled!

Sierra Scacco ,

Incredible insights!

This show is so much fun to listen to! Crystal is an absolute expert in SEO and it shows! I have learned so much from her episodes, especially how shifting my approach with SEO can completely change how my business can get visible!

sarah.heeter ,

One of my favorites!

I don’t often listen to a podcast regularly - I usually binge it to give it a shot and then kind of move on. But this show is one I regularly come back to because the advice is SO TANGIBLE and smart! Love it!

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