39 min

SHO+CO's Sharon Ainsberg on Identifying White Space & Creating Your Future, the Key to Successful Talent Partnerships, and How Her Sleep Obsession Led to Her New Start-Up @Bedfully LEAVE YOUR MARK

    • Careers

Sharon Ainsberg's career began in the music industry, working with award-winning composer Philip Glass on recordings with artists ranging from David Bowie to The Rolling Stones. She then managed talent, working with veteran music manager Louis Levin on everyone from AC/DC to Michael Jackson. But during that time, she saw white space in the industry. Why didn't musicians have fashion or beauty deals? Where was that co-branded marketing? This was when Sharon's obvious fashion obsession became too great to ignore.

As a pioneer in brand and talent partnerships, Sharon created the music and entertainment division at Ford and the VIP services division at Starworks before launching her own company in 2012. Sharon co-founded SHO+CO with Allison Oleskey, a bi-coastal fashion, lifestyle, and entertainment agency focused on celebrity and influencer initiatives, including product placement, collaboration deals, and talent booking for everything from global events to ad campaigns.

In this episode, you will learn how Sharon identified a void in the industry and ideated how to fill it, why creating trust in relationships will lead to long-time collaboration, the importance of respecting the team around the talent, and her expert methods in negotiating partnerships.

***

This episode of LEAVE YOUR MARK is brought to you by one of my all-time favorite brands, Stuart Weitzman! Stuart Weitzman shoes are designed for high fashion and high function. Known for over 35 years for its artisanal Spanish craftsmanship and precisely engineered fit, the luxury footwear brand inspires women around the world to shine with confidence with every step. Stuart Weitzman has always been my go-to footwear brand for when I have things to do but want to look and feel great. I love my heels, but comfort is key. Plus, I know I'm always on trend without even giving my shoes a second thought. Your next pair of fabulous shoes await you. Use LEAVEYOURMARK15 to enjoy 15% off full-priced styles on stuartweitzman.com. Some exclusions may apply.

Sharon Ainsberg's career began in the music industry, working with award-winning composer Philip Glass on recordings with artists ranging from David Bowie to The Rolling Stones. She then managed talent, working with veteran music manager Louis Levin on everyone from AC/DC to Michael Jackson. But during that time, she saw white space in the industry. Why didn't musicians have fashion or beauty deals? Where was that co-branded marketing? This was when Sharon's obvious fashion obsession became too great to ignore.

As a pioneer in brand and talent partnerships, Sharon created the music and entertainment division at Ford and the VIP services division at Starworks before launching her own company in 2012. Sharon co-founded SHO+CO with Allison Oleskey, a bi-coastal fashion, lifestyle, and entertainment agency focused on celebrity and influencer initiatives, including product placement, collaboration deals, and talent booking for everything from global events to ad campaigns.

In this episode, you will learn how Sharon identified a void in the industry and ideated how to fill it, why creating trust in relationships will lead to long-time collaboration, the importance of respecting the team around the talent, and her expert methods in negotiating partnerships.

***

This episode of LEAVE YOUR MARK is brought to you by one of my all-time favorite brands, Stuart Weitzman! Stuart Weitzman shoes are designed for high fashion and high function. Known for over 35 years for its artisanal Spanish craftsmanship and precisely engineered fit, the luxury footwear brand inspires women around the world to shine with confidence with every step. Stuart Weitzman has always been my go-to footwear brand for when I have things to do but want to look and feel great. I love my heels, but comfort is key. Plus, I know I'm always on trend without even giving my shoes a second thought. Your next pair of fabulous shoes await you. Use LEAVEYOURMARK15 to enjoy 15% off full-priced styles on stuartweitzman.com. Some exclusions may apply.

39 min