11 episodes

This is Shoot the SHFT, where two strategists come together and shoot the shit about brand, content, and business.

Our goal is to help you turn your brand into a long-term asset.

Don’t worry, we’ll keep the name-dropping and self-righteous boasting to a minimum. But, in true SHFT fashion, we won’t hold back on bold or candid takes.

Shoot the SHFT Jason Vana and Steph Egger

    • Business

This is Shoot the SHFT, where two strategists come together and shoot the shit about brand, content, and business.

Our goal is to help you turn your brand into a long-term asset.

Don’t worry, we’ll keep the name-dropping and self-righteous boasting to a minimum. But, in true SHFT fashion, we won’t hold back on bold or candid takes.

    #10 Vision in Business: A Musky Thing?

    #10 Vision in Business: A Musky Thing?

    Are vision and purpose true assets and guiding stars?
    Or are they reserved for the elite, the exuberant, the dreamer?
    In this final episode of Shoot The Shift season 1, we discuss vision in business and what it can do for you and your business, no matter how big or small.
    Thanks for tuning into season 1! We hope you enjoyed it!
    Feel free to leave us some feedback in the comments section.
    And reach out via email to let us know what you’d like us to talk about in a potential upcoming season!
    Episode Outline:00:42: Did SHFT start with clarity?06:20: Some important questions you should answer10:45: How purpose drives us14:11: Removing uncertainty matters to us18:54: What drives Jason19:59: Purpose and vision: a Musky thing or not?21:40: How to work well together
    About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
    Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
    Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  
    Connect with us:LinkedIn:
    https://www.linkedin.com/in/jasonvana/ 
    https://www.linkedin.com/in/stephaneegger/ 
    Twitter:
    https://twitter.com/jasonvana/
    https://twitter.com/stephegger/

    Youtube: https://www.youtube.com/@shftagency 

    Website: https://www.shft.agency/ 

    • 23 min
    #9 The Boredom of B2B Content

    #9 The Boredom of B2B Content

    Content isn’t always about how to be funny and entertaining.
    Most times, it’s about showing up and proving that you’re the solution for their problems.
    And that’s never as true as it is for the B2B realm, where most growth seems to still be product-led.
    Is there a way we can switch things up though and draw parallels from the B2C realm to make B2B content stand out just as much?
    Let’s find out.
    Episode Outline:01:00: Most B2B marketing sucks06:09: Can a food processing company post good content?10:23: Too much product-centric content is bad for business15:20: It’s always about two things20:30: Make B2B more like B2C23:21: The Sassy Jason alter ego27:09: Understand your audience
    About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
    Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
    Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  
    Connect with us:LinkedIn:
    https://www.linkedin.com/in/jasonvana/ 
    https://www.linkedin.com/in/stephaneegger/ 
    Twitter:
    https://twitter.com/jasonvana/
    https://twitter.com/stephegger/
    Youtube: https://www.youtube.com/@shftagency 
    Website: https://www.shft.agency/ 

    • 28 min
    #8 Is Personal Branding Overhyped?

    #8 Is Personal Branding Overhyped?

    Personal branding is all the rage. 
    Is it anything else but hype, though? 
    A fabricated concept? 
    A fancy word that follows age-old principles but twisted to fit some narrative pushed by people desperate to sound more important than they are?
    Let’s find out!
    Episode Outline:01:10: What does Steph think about it 05:03: Should you focus on your personal or corporate brand?14:19: What you need to have a strong personal brand18:29: Selfies and Emojis: fair game?21:11: Jason on Personal Branding23:58: What’s up with crying, CEO?26:23: How to build your personal brand
    Brand Game PlanAre you a solopreneur asking yourself whether you need a personal brand? 
    Better yet, are you looking to build a profitable freelance business without sacrificing your lifestyle?
    We have just the thing for you: our Brand Game Plan workbook.
    Follow along and finally understand how to stand out, get more inbound leads, and make more money. More info right here: https://shft.agency/brand-game-plan
    About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
    Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
    Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  
    Connect with us:LinkedIn:
    https://www.linkedin.com/in/jasonvana/ 
    https://www.linkedin.com/in/stephaneegger/ 
    Twitter:
    https://twitter.com/jasonvana/
    https://twitter.com/stephegger/
    Youtube: https://www.youtube.com/@shftagency 
    Website: https://www.shft.agency/

    • 30 min
    #7 How to Actually Monetize LinkedIn

    #7 How to Actually Monetize LinkedIn

    In this episode, Jason and Steph are talking about how to actually monetize Linkedin.
    This is a topic Jason is passionate about, because this is how SHFT was born.
    We go through the main steps you need to take if you want to be successful on the platform:
    Focus your content on one topicEngage a lot with peopleStay consistent
    And guess what?
    At the end, you’ll also discover how #SassyJason came to be.
    We hope you enjoy!
    Episode Outline:01:45: How do you build a strategy to make money on Linkedin05:43: How much repetition is too much repetition?11:14: People don’t remember your shit!15:04: Step-by-Step to Monetize Linkedin17:50: Time to Hit The “Linkedin Organic Reach” panic button?20:01: How Linkedin works25:03: Become a bigger creator

    About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
    Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
    Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

    Connect with us:LinkedIn:
    https://www.linkedin.com/in/jasonvana/ 
    https://www.linkedin.com/in/stephaneegger/ 

    Twitter:
    https://twitter.com/jasonvana/
    https://twitter.com/stephegger/

    Youtube: https://www.youtube.com/@shftagency 

    Website: https://www.shft.agency/

    • 29 min
    #6 Should You Just Get Started When Creating Content?

    #6 Should You Just Get Started When Creating Content?

    We don’t dislike selfies, we just hate the no-context ones. 
    Today’s episode is about content and whether you should “Just start” or not.
    We personally don’t like the advice, because we don’t think it can generate the kind of results you’re after fast enough.
    But what do we know, we’ve only turned unknown brands into major players for just a couple of decades now…
    Also, get ready for a whole lot of Jason today!
    Episode Outline:04:43: People disconnect their content from their goals08:54: What newbies need to hear10:00: What we teach our clients14:51: Each platform eventually becomes the product16:40: Our beef with Linkedin, selfies, and just starting20:55: The learning curve of when you just get started26:03: Where a content strategy comes into play
    About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
    Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
    Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  
    Connect with us:LinkedIn:
    https://www.linkedin.com/in/jasonvana/ 
    https://www.linkedin.com/in/stephaneegger/ 
    Twitter:
    https://twitter.com/jasonvana/
    https://twitter.com/stephegger/

    Youtube: https://www.youtube.com/@shftagency 

    Website: https://www.shft.agency/ 

    • 30 min
    #5 True Purpose of Content — Why Are You Making Content?

    #5 True Purpose of Content — Why Are You Making Content?

    Meat science meets content, they fall in love, and their baby becomes a category leader in the food equipment industry.
    On this one, we tackle content, and what its true purpose is.
    Branding tactic?Marketing tactic?Or should it be on its own?
    We discuss this and go into detail with two very real examples:
    The first goes into how content helped a client go from $3M annual recurring revenue (ARR) to $30M+.
    The second tells you how only a tiny bit of the right content very quickly created a 5-figure-deal conversation for another client.
    How do you see content?
    Episode Outline:00:50: Content is more than promotion? 06:40: Is educational content the way to go?11:11: Where content has the most impact13:20: Should we really rebrand content?15:00: How content helped a client blow up18:44: Smokehouses, slicing meat, and content26:15: Content, very practically
    About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
    Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
    Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  
    Connect with us:LinkedIn:
    https://www.linkedin.com/in/jasonvana/ 
    https://www.linkedin.com/in/stephaneegger/ 
    Twitter:
    https://twitter.com/jasonvana/
    https://twitter.com/stephegger/
    Youtube: https://www.youtube.com/@shftagency 
    Website: https://www.shft.agency/ 

    • 28 min

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