Sibusiso Ngwenya of Skinny Sbu Socks on Branding and Business

This week I speak to Sibusiso Ngwenya on how he built his brand, his meteoric rise and then orchestrated a catastrophic fall and now doing it better and bigger. The SSS brand is now way more than socks. It is a multifaceted brand built around the founder, a massive billboard. We talk about recently landing a role on a TV show, the Skinny Sbu Store closure two weeks ago after being open for months, and it all has to do with alcohol.