Sidetrekked

Emilee Christianson and Shayne Terry
  • 5,0 (7)
  • MARKETING
  • QUINZENAL
Sidetrekked

Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all. In season one of Sidetrekked, we cover everything from AI and digital advertising to branding best practices and how to stand out with print marketing. Curious? You've come to the right place.

Episódios

  1. 28 DE FEV.

    Ask Us Anything!

    In the season one finale of Sidetrekked, Emilee and Shayne pull back the curtain with a fun AMA that covers quite a bit of ground. First, they introduce Trekk Senior Motion Designer Nick Grobe, who produces all Sidetrekked episodes. Then, they answer listener questions, including our hosts’ official titles and average day-to-day (2:03), what is a realistic timeline to evaluate a marketing strategy (13:27), three things you can do without a marketing team or big marketing budget (26:00), and which — if any — of the cocktails they actually liked this season (33:00). In Mics at the Bar, they sample a Negroni (40:00). Thank you for listening to season one and stay tuned for season two of Sidetrekked! p.s. Listen past the credits for season one bloopers!

    44min

  2. 14 DE FEV.

    Does my B2B brand need paid social?

    In this episode of Sidetrekked, Shayne and Emilee are joined by Trekk’s Social Media Strategist Sean Burke for a lively discussion about when and why to use paid social advertising. They discuss the various platforms for paid social (2:04), the difference between boosted posts and paid ads on platforms like LinkedIn (15:55), the importance of understanding and defining your audience with paid social (21:56), and the varied costs of paid social (31:00). In Problem Solved, they discuss growing the audience for a new client using LinkedIn ads (39:00). Finally, in Mics at the Bar, they try a Cherry Libre (43:00)...It’s all about the Coke.

    46min

  3. 30 DE JAN.

    What happens in a brand workshop?

    In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Senior Account Manager Madison Brudi to discuss brand workshops and why they’re so important. They dive into what actually goes into creating a brand (2:11), the challenges and growing pains of going through a rebrand (10:51), how Trekk’s approach to brand workshops makes the process interactive and fun (15:00), and the important deliverables from a brand workshop (23:00). In Problem Solved, they discuss how our brand workshop helped a client position themselves as a true industry disruptor (31:54). Finally, in Mics at the Bar, they sample The New York Sour (37:00)...it may not do New York justice.

    40min

  4. 15 DE JAN.

    What does a good agency partnership look like?

    In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Account Manager Jake Sellers to discuss what makes a good partnership with a marketing agency. The three of them discuss expectations for a productive partnership from the brand and agency perspective (2:00), the challenges brands can face by keeping all marketing operations in-house (15:00), scenarios where brands might benefit from not partnering with an agency (23:00), and the importance of setting goals and objectives when building a relationship with an agency (29:00). In Problem Solved, they discuss building a long-term relationship with an industrial B2B company out of an ad hoc request (35:00). Finally, in Mics at the Bar, they sample The Alabama (43:00) — Roll Tide!

    45min

  5. 3 DE JAN.

    What is a website for?

    In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Content Strategist Nick Ostdick to discuss whether B2B companies still need websites, and what purpose a website serves in 2025 (4:04). They also discuss the changing search landscape (19:23), the importance of staying on top of changes to Google’s search algorithms (26:30), and the kind of website experiences companies can and should be creating. In Problem Solved(ish), they discuss two very different custom website projects (30:00) and, in Mics at the Bar, they sample a Canadian Mountie (37:10). Resources: https://developers.google.com/search/docs/fundamentals/creating-helpful-content https://www.catherinelacey.com/

    41min

  6. 14/12/2024

    How do I succeed with print marketing?

    In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Art Director Chris Brown. The three of them discuss why print still connects with people (6:00), the difference between designing for print and digital (12:20), and how to pair print and digital marketing to create a powerful, cohesive message (20:12). In Problem Solved, they look at how variable data and imagery demonstrated the power of high-quality, personalized print for the meal delivery industry (28:04). Finally, in Mics at the Bar, they sample an Addington (34:20). Resources: https://www.nerdwallet.com/article/small-business/direct-mail-statistics https://sg360.com/study-highlights-direct-mails-ability-to-convert-abandoned-carts/ https://trekk.com/work/demonstrating-power-personalized-digital-print https://trekk.com/work/combining-digital-and-print-tactics-grow-revenue

    38min

  7. 27/11/2024

    Which of these 2025 marketing trends will stick?

    In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Creative Director Mike Wilson to discuss 2025 marketing and design trend predictions (0:40). They cover retrofuturism (3:25), increasing data privacy regulations (16:40), and short-form video (24:40). Mike shares one of his favorite design principles (5:30) and Emilee outs herself as an art deco hater (14:40). In Problem Solved, they discuss the wide range of video work we've been doing for one client (31:50). Finally, in Mics at the Bar, Mike mixes up a cocktail called The Bronx (36:30). Spoiler: this one leaves the ladies speechless... in a bad way. p.s. Be sure to stick around for One More Thing (40:05)!

    41min

  8. 15/11/2024

    What are you doing about AI?

    In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Technical Director Sam Basile to discuss how Trekk is navigating AI usage for ourselves and for our clients (1:06). They also discuss why some companies are still skeptical about AI (10:00), how we developed and adopted our own policy on best practices for AI usage (16:00), and their current favorite AI tools. In Problem Solved, they discuss how we used AI to create a product selector that streamlines the customer experience (27:00). Finally, in Mics at the Bar, they sample a cocktail called The Commodore (41:00). Additional resources: Perplexity: perplexity.ai Chat GPT: openai.com/index/chatgpt

    45min

  9. 30/10/2024

    How do I get more leads?

    In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk founder and CEO Laura Bennett. The three tackle that age-old question: How do I get more leads?! (3:41). They go into the discovery questions they ask with new lead gen clients (11:22), as well as some traditional marketing tactics that are surprisingly successful in a digital world (20:55). In Problem Solved, they discuss a recent Trekk lumpy that saw a 30% meetings booked rate (25:02). Finally, in Mics at the Bar, they sample The Barbara (33:47). Resources: https://trekk.com/insights/think-old-school-3-classic-marketing-channels-should-be-part-every-brand-loyalty-strategy https://trekk.com/insights/craft-lead-nurturing-program-works

    38min
  10. Why are my email open rates going down and what should I do about it?

    30/10/2024

    Why are my email open rates going down and what should I do about it?

    In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk HubSpot Administrator Jillian Hazy. The three discuss their personal process for organizing their email inboxes (2:00), what to do about lackluster email open rates (8:00), deliverability best practices (15:20), and the most important email metrics to measure (20:00). In Problem Solved, they dig into how one client achieved a major internal comms win by having fun with email (24:12). Finally, in Mics at the Bar, they sample La Tuna (30:33). Resources: https://trekk.com/insights/why-your-email-open-rates-are-going-down-and-what-to-do-about-it https://trekk.com/insights/how-simplify-your-email-marketing-automation-hubspots-workflows-tool

    35min
  • 10 episódios

Classificações e avaliações

5
de 5
7 avaliações

Sobre

Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all. In season one of Sidetrekked, we cover everything from AI and digital advertising to branding best practices and how to stand out with print marketing. Curious? You've come to the right place.

Informações

  • Criado por
    Emilee Christianson and Shayne Terry
  • Anos de atividade
    2024 - 2025
  • Episódios
    10
  • Classificação
    Livre

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