Single Source of Truth Bootcamp

Here are suggested show notes for this Bootcamp on developing a single source of truth (SSOT) in media and event organizations:

Title: Developing a Single Source of Revenue Truth in Complex Data Environments

Key Topics Covered:
- Introduction to the concept of a single source of truth (SSOT) for revenue data
- Value creation and tracking through SSOT implementation
- Steps for developing SSOT tools and technology
- Common pitfalls to avoid when implementing an SSOT strategy
- Importance of "right data in, right data out" approach

Main Points:

1. Definition of SSOT: A centralized platform containing trustworthy, clean, and meaningful data from across the organization.

2. Benefits of implementing an SSOT:
   - Improved operational efficiency
   - Increased revenues and customer retention
   - Enhanced employee satisfaction
   - Better cost predictability

3. Key components of a successful SSOT strategy:
   - Cross-functional team involvement
   - Focus on quick wins and iterative implementation
   - Clear communication across the organization
   - Agreement on definitions and success metrics

4. Technology considerations:
   - Data warehouse
   - Data extraction and cleansing tools
   - Data access and management layer
   - Visualization tools
   - Predictive ML/AI capabilities

5. Common pitfalls to avoid:
   - Starting too big or trying to tackle everything at once
   - Letting IT own the strategy instead of business leaders
   - Disagreement on data definitions
   - "Once and done" mentality

6. Importance of aligning SSOT with stakeholder goals:
   - Mapping data needs for investors, C-suite executives, and functional teams
   - Prioritizing based on current business needs and urgency

7. "Right data in, right data out" concept:
   - Focus on meaningful, actionable data
   - Avoid tracking everything, which can jeopardize long-term value

Presenters:
- Heather Holst-Knudsen, CEO of H2K Labs
- Chad Rose, CEO of InsightOut and Treehouse Technology

Key Takeaway: Implementing a single source of truth for revenue data can drive significant value creation across media and event organizations, but requires careful planning, stakeholder alignment, and an iterative approach to be successful.

Interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information, and marketplace sectors?  We focus on turbo-charging enterprise value using data, digital, and AI.

ATTEND REVVEDUP 2025

RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CE