The Revenue Room, by H2K Labs Heather Holst-Knudsen

In this episode of The Revenue Room,™ host Heather Holst-Knudsen and guest Chad Rose discuss the importance of automation for data-fueled revenue growth in the business information industry. They explain how starting small can help alleviate work from a team, build internal support and clear ROI thresholds. They also share their insights into data cleanup and quality, as well as strategies to measure success. Tune in now to learn more!
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Creating a single source of revenue truth in complex data environments such as media, events, and other two-sided business models is complex and challenging but a critical part of gaining a competitive advantage and future-proofing the business. Many businesses neglect this on the revenue side of the house, leading to revenue slippage, revenue leakage, customer churn, missed opportunities, and more.

What We Will Cover
●     Data, Digital and Business Value from a Revenue SSOT Strategy
●     Revenue Data and Where it Sits
●     Right Data In/Right Data Out
●     Platforms & Tech
●     Data Operationalization, Adoption & Governance
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Predictive analytics is a valuable tool for revenue generation. You gain control over revenue outcomes by analyzing past data and trends with current data.

What We Will Cover
Data and assumptions required to drive successful predictive analyticsHow to weigh the costs and benefits of predictive analytics versus other alternatives such as CRM forecasting, gut instinct, and STLYHow to change behaviors so predictive analytics aren't just data setsPitfalls to avoid


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Everyone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process & product standardization, and culture change. And, of course, a single source of revenue truth data strategy.

What We Will Cover
Summary overview of what a journey to revenue excellence entailsBreaking down organizational silos across marketing, sales, customer success, product, and operationsAligning KPIs and metricsStandardizing processesLandmines to avoidhttps://www.h2klabs.com

Fireside Chat 
The Revenue Room™ Podcast                                                 Season 1  Episode 4
Title: Leveraging Data for Enhanced Profits & ValuationModerator: Heather Holst-Knudsen, CEO of H2K LabsSpeakers:  Kerry Gumas, CEO of Metacomet LLC Advisors, and Mark Zadell, Strategic Finance ExecutiveGuests: Reed Phillips, CEO of Oaklins DeSilva & Phillips, Ryan Delahunty, Vice President of Gardner Business Media Inc, and Thomas Pecht, Principal at PMS, Inc. & Managing Partner at TI Partners, LLCKerry Gumas
CEO at Metacomet LLC
Kerry is the founder and CEO of Metacomet Advisors, which provides strategic advisory and board services to technology, marketing services, information companies, and event owners and, via Metacomet Ventures, co-invests in early-stage and growth businesses. Kerry co-founded and served as a director and CEO of Questex, a leading global business information and event producer, and previously held senior executive positions at Reed Exhibitions, Advanstar, and IDG. His industry affiliations include prior service as chairman at the Society of Independent Show Organizers (SISO) and service as a board member of Connectiv, the global business information association division of SIIA.  
Mark Zadell
Strategic Finance Executive
Leader with expertise in operational, financial, accounting, and strategic planning functions. Builder of effective financial strategies and growth models for Fortune 500 companies. Collaborative team player with C-Level and upper-management experience and success in maximizing financial strategy, sharpening employee skills, and implementing standard policies and cost reductions. Create high-performing, empowered work teams to support state-of-the-art operations and technology platforms—strong experience designing metrics-based standards of measurement to track and maximize quality and operational controls.
BRIEF SUMMARY OF THE EPISODE
In the modern business landscape, data stands as the most valuable commodity. Leveraging it appropriately can lead to unprecedented business growth, optimized financial returns, and a significant competitive advantage. This educational session is designed for CEOs, CFOs, Boards, and Private Equity Investors in the B2B information sector. It will provide actionable insights and strategies for harnessing the power of data to generate financial returns.

What We Cover:
Improved Decision-Making: CEOs with real-time access to high-quality data make better decisions and strategic choices, run their businesses more efficiently, are closer to customer needs, and generate improved financial performance. Investors place a higher value on companies that demonstrate data-driven decision-making processes, as they have a clearer understanding of their market and operational efficiencies.  Enhanced Customer Insights: Data analytics provide deep insights into customer behavior, preferences, and trends. Companies that effectively use this data to tailor products and services and anticipate customer demand and risk meet market demand more precisely, leading to increased sales, customer loyalty, and a stronger market position - all factors contributing to higher valuation.Risk Management & Compliance: By analyzing trends and patterns, companies can better predict and mitigate risks, whether they be financial, operational, or regulatory. Stability, foresight, and control over business outcomes are three traits that all investors seek.Innovation & Growth Potential: In B2B information companies, especially those dependent on “sell-side” revenue, there is a critical and vital need to create new, scahttps://www.h2klabs.com

Our podcast is designed for leaders who run two-sided business models and are seeking to monetize data while driving profitable growth. 

In each episode, we delve into the latest strategies and insights on using data to accelerate revenue, identify risks, establish a revenue center, and more within your business. 

Our goal is to assist you in creating a data-driven culture and driving a strategy for revenue growth. We cover everything from discovering new revenue streams to implementing data-driven practices within your organization
https://www.h2klabs.com