Small Biz Ahead The Hartford
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The Small Biz Ahead podcast is dedicated to helping small business owners succeed. Each episode focuses on specific topics that can help you bring your small business to the next level. Gene Marks, an author and business owner, offers insights on how to make your business more efficient with tips, interviews and conversations with business owners and thought leaders.
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How Small Businesses Can Leverage TikTok to Sell More
Episode Notes
Have you ever considered using TikTok to promote your small business? If not, then you’re missing out on an invaluable opportunity to reach a wider audience. In this episode, Gene Marks and Scott Kaylin, the founder and CEO of Kaylin + Kaylin Pickles, advise small business owners on how to capitalize on TikTok’s massive user base and build a significantly stronger online presence.
Find out more at https://small-biz-ahead.pinecast.co -
Open Banking: Is It the Right Choice for Your Small Business?
Episode Notes
What Is Open Banking?
If you go to get a loan from a bank right now, you're sharing your information with that specific bank and it's just between you and that bank that you're applying for. What open banking is, is you agree to share all of your businesses and your personal financial information on sort of an open network. And a lot of banks and lenders can look at that information at one time and they can determine whether or not they would be a good financing option for you.
Find out more at https://small-biz-ahead.pinecast.co -
3 Ways Your Small Business Can Measure Customer Service
Episode Notes
What Customer Service Metrics Should Your Small Business Use?
Net promoter score: This score is generally on a zero to 10 basis. You ask your customer basically, how willing are they to recommend you, going forward in the future. They can choose zero, meaning not likely at all, or 10 meaning very likely.
Customer satisfaction score: For this you want to ask people how satisfied they are with your company, with your product, or with your service. You give them on a scale of one to five, or a scale of one to 10, and you can measure that as well.
The first response time metric: This applies if you have a call center, and is how quickly it takes to get to an issue when it's open and how many times an agent has touched that issue. And a resolution time, how long it takes to solve that issue.
Find out more at https://small-biz-ahead.pinecast.co -
Building the Best Website for Your Small Business
Episode Notes
Designing an e-commerce site has never been easier, especially with all the user-friendly platforms that we now have at our disposal. However, you’ll need more than a basic template if you want to create an online storefront that helps you stand out from your competition. In this episode, Gene Marks along with Yael Weiss Ayalon, the user relations manager at Wix e-commerce, and Oren Inditsky, the VP and GM of online stores at Wix, advise small business owners on how to build an effective e-commerce site that appeals to both search engine algorithms as well as their potential client base.
Find out more at https://small-biz-ahead.pinecast.co -
5 Great Prompts You Can Use With Your AI Software Application
Episode Notes
What Are 5 Prompts You Can Use for Your AI Software Application?
Ask your AI software to work on macros for you. Creating macros typically requires knowledge of formulas. However, these applications can help you create them quickly and easily.
Use your AI software to find out the best time to publish your content like blog posts. The software will read that blog and make suggestions based on the content.
Consider your AI software to be like an executive assistant. For instance, if you have a contract from a supplier, you can upload the contract to ChatGPT. It will read it and give you points of view.
Ask your AI software to create a business continuity plan. For instance, you can go on ChatGPT and say, "as a seasoned operations consultant, develop a detailed business continuity plan for my business in this industry."
Use your AI software to get pointers on customer service. If you have an unhappy customer, you can go to ChatGPT and ask it to coach you on how to create a tactful response to this customer email.
Find out more at https://small-biz-ahead.pinecast.co -
Tips for Buying or Selling Your Business
Episode Notes
Business acquisitions are primarily seen as a way for aspiring entrepreneurs to purchase their own companies without having to start from scratch. However, did you know that a lot of established business owners will also acquire other additional companies to further expand their existing product lines and resources? In this episode, Gene Marks and Joey Korenman, the Founder of School of Motion and Co-Founder of Rolo, discuss the benefits of business acquisitions and how to negotiate the terms of your next acquisition deal so that you can take your small business to the next level.
Find out more at https://small-biz-ahead.pinecast.co
Customer Reviews
So informative! Gene Marks is a brilliant, incredible man!
What an incredibly informative podcast. I can’t say enough about the smooth, calming, informative voice of the Gene Marks. It’s something I listen to falling asleep, at the gym and just anytime I need a calming voice in my life. Truthfully, he just feels like family to me.
What a great listen. I highly suggest it.
Great Information!
This podcast has invaluable resources for small business owners! Highly recommend for anyone looking for tips and advice to help grow their business.
Invaluable small business advice!
If you’re looking for great conversation, inspiration, and ideas of how to level up your small business - hit the subscribe button! Small Biz Ahead has so many interesting guests and these episodes feature actionable business tips and deep insights into what makes a small business succeed.
Jon and Gene are excellent hosts that engage their guests in truly thoughtful and interesting conversations, pulling from their own wealth of personal experience. Definitely recommend listening and subscribing to this podcast!