84 episodes

We believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals.

Small Business, Big Mindset Muscle Creative

    • Business
    • 5.0 • 12 Ratings

We believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals.

    10 Free Resources for Copywriting

    10 Free Resources for Copywriting

    There are so many tools out there that look nice and shiny that you can buy to increase your skills at copywriting or an online business in general, but in this episode, I want to show you 10 FREE resources that you can use to help out your copywriting. 

    I include some popular choices like Grammarly and Canva but also some that haven't gotten their full due yet such as  Read-able, WordCounter, and OneLook.

    Stream the episode and check these incredible FREE resources out below:


    GrammarlyReadability TestCharacter CountWordCounterMerriam-Webster and Thesaurus.comGoogle Docs and Google DriveGoogle Keyword PlannerOneLookRelated WordsUber Suggest

    • 10 min
    How to Create Super Clickable CTA

    How to Create Super Clickable CTA

    This week, I'm going over the call to action aka the CTA. There are a variety of things that go into creating a very clickable call to action.

    I'll go through some of the nuts and bolts with you on this episode. A CTA encourages your audience to take a specific action - it's really a conversion tool. It can help in converting members, subscribers, followers, customers...you get the idea. You must know exactly what you want your audience to do, before you even start to create your call to action.

    From how to guide your audience to take action to the color, shape, and placement of your CTA, this episode focuses on all things conversion by call-to-action.

    ________
    Need some help with your copywriting? Customers not converting? Not okay! Let's take your copy from 'meh' to 'marvelous'.  Check out how you can work with me here.

    • 6 min
    Here's My Exact Email Writing Process

    Here's My Exact Email Writing Process

    Short and sweet, I'm walking you through the steps I take to write each email. From the two types of emails I create to how I edit, I go over it all.

    I share my strategy when creating email subject lines and if I batch process topics or take a more free-wheeling approach.

    Listen in!

    While you're at it, grab my free 'One Year of Email Subject Lines to Amp Up Your Open Rates & Accelerate Sales' guide!

    • 7 min
    Stop Writer's Block: How to Never Wonder What to Write Again

    Stop Writer's Block: How to Never Wonder What to Write Again

    We've all been there.

    That darn blinking cursor. It's like it's taunting you, "Look at this big, blank page. You'll never figure out what to write. Such a waste of time. Loser."

    RUDE.

    This week I go over 15 ways you to always know what to write. I'm finally recording this episode because one of the most common things I hear from people is that they have no idea what to write about, especially when it comes to their business.

    As well, you don't ALWAYS want to be strictly talking about your business, at least not in a way that it comes across that way.  Ideally, you'll make a connection to your audience... I always say to have an ongoing conversation with your audience - a copy as a conversation.

    You may be like, "Okay, great,  I know how to talk about my product. But what else do I talk about? I'll tell you! Listen in for a few ways (15 to be exact) to keep the writing topic ideas coming.

    If you need help with your copywriting, I have a bunch of different ways I can do that. One of them is my Copyedit Polish + Strategy service -  if you've written something and it's not performing for ya, not attracting engagement or sales and you need to get it to the next level to really engage and connect with your audience for that sale... you can send it to me and I'll give it a glow-up if you will, to really make it pop for you and engage those customers. I'll also look at all of your copy holistically and suggest strategic placement and perhaps additional copy to add to bring in more sales. Click here for more info!

    • 10 min
    How to Find Your Copywriting Voice

    How to Find Your Copywriting Voice

    Let's talk about finding your voice in writing!

    If you've followed me for any time at all, you know that I'm all about conversational copywriting. I've even coined the term copysation, making copy a conversation, because when people go to write something, especially for their business, they tend to freeze up. They're not sure what to say, or how to say it and their personality goes out the window. 

    Essentially, whatever makes you you, is lost.  Many people might see how somebody else writes and talks about their own business and they'll adopt that style.

    Unfortunately, that's not going to translate very well to your audience, at least not for the long term. You can only be someone else for so long. Eventually, it's gonna come across as not genuine, right?  You might sound stiff, uncomfortable, maybe a little awkward.

    Burnout is right around the corner. How long can you pretend to be someone else using someone else's voice?

    Listen in as I tell you step-by-step how to find YOUR OWN VOICE in copywriting.

    ** If you need help with your copywriting, join my membership Email Ally to get monthly email templates OR submit your copy to me so that I can work my magic with it to get you more heart-eyed customers!

    Links!
    Email Ally
    Copyedit Polish and Strategy

    • 8 min
    Choosing the Best Email Marketing Platform for Your Business

    Choosing the Best Email Marketing Platform for Your Business

    It might surprise you to hear this but: you don't need a fancy website and logo to get your business going…nor to grow it substantially.
    Honestly, creating your email list is one of the most important things to do early on. Grabbing an email service provider and then creating a landing page or two, one with info about your offer and another to gate your lead magnet to collect email addresses of those in your ideal, targeted community. (I'll be doing a separate podcast episode regarding the technical and content side of lead magnets)
    I looked at over 60 email marketing platforms (even I was surprised at how many email marketing platforms are out there) and whittled that list down to six for you to consider. Links are below. 

    In this episode I go over some soft and hard skills that your ultimate choice should have a checklist of what to consider when you're looking at email marketing platforms:
    ease of usecustomer servicepricing structuresegmentationFor data analytics, see more on this in episode 58, "The 3 Email Metrics that Matter" here!

    For an all-in-one toolkit to starting your online business including:


    Choosing a business formationSelecting a website platformFinding the best email marketing platform for your businessChoosing a project management platformSetting up a business bank accountManaging a business alongside lifecheck out my digital course, "Online Business On-Ramp" here

    • 7 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

drandrealuise ,

Dr Andrea Luise

Erin is an amazing host and leads the conversation in such an organic way. I’ve loved listening and learning with her!

Krystal Proffitt ,

Erin is a Great Host!

I loved being on Erin’s podcast (Ep 31) and found her show super helpful for anyone who’s looking to break down the mechanics of having a small business! It’s a must listen! 🎧

with love, Nettie ,

I love listening, so motivating!

I love listening to Erin and Joey. Informative, inspiring and motivating.

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