77 episodes

We believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals.

Small Business, Big Mindset Muscle Creative

    • Business
    • 5.0 • 9 Ratings

We believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals.

    Entrepreneur Roundup: The Top Thing We're Grateful We Learned for Our Business in 2021

    Entrepreneur Roundup: The Top Thing We're Grateful We Learned for Our Business in 2021

    In one week we will enter the last month of 2021. In a few days, millions in America will celebrate Thanksgiving, gathering with friends and family for (hopefully) some relaxation and fun.
    As such, we thought it fitting to take this time to reflect on a positive that this year has brought to small businesses. We reached out to previous guests on this podcast and asked them to share what they are grateful they have learned that has impacted their business this year.
    We are grateful for them, and the time they took out of their busy schedules to share with you. We hope this is helpful as you wrap up a strong 2021 and start 2022 with a newfound passion for serving your audience and getting crystal clear on the goals you will be accomplishing.
    Entrepreneurs featured on this episode (not necessarily in this order):
    Mike Geraghty - Romance NovelistLinda Sidhu - Quiz Funnel ConsultantMatt Zaun - Strategic StorytellingAndrew Rincon - CraigO's Pizza & PastariaMiriam Wagliardo - Children's Book AuthorNancy Giammarco - Illustrator, Artist

    • 9 min
    A Fitness Empire Defies the Decades

    A Fitness Empire Defies the Decades

    A looooong time ago...I'm talkin' 15-20 years ago, my sister Jen told me about this incredible fitness pro named Lauren Brooks.  Jen is one of the fittest people I know, so when she recommends someone, I listen. She mentioned that Lauren focused on fitness with kettlebells, had a ton of expertise, and was a genuine person.

    I bought a few of her DVDs - you know, those things that look like CDs but play movies instead of music. Oh right, so, CDs are these round discs...ugh, forget it. I was hooked on her workouts and bought her Baby Bells workout when I was pregnant.

    Fast forward to now and Lauran has grown (and continues to grow) her fitness empire. Long gone are the DVDs. In their place, an enormous digital library of workouts, a monthly membership called Lauren's Playground, a thriving community, and a lot more.

    I'm honored to now call Lauren a friend as our entrepreneurial journeys have crossed in more ways than one. So grateful that she took time out to chat.

    Discussion Highlights:
    How being severely bullied impacted the life she's built todayPioneering the kettlebell movement's growth in the United StatesGrowing an empire in a male-dominated industryBuilding a sustainable business that spans generations and technology evolutionsCreating a fitness career that leverages multiple incomes streams and passive incomeThe Wrap-Up:

    If you could listen to one music artist for the rest of your life, who would it be? Drake (fitness) Bob Marley (everyday life)

    Where can people find you online?
    Website
    Instagram
    Facebook

    • 50 min
    Money Manifestation, Mindset, and Science

    Money Manifestation, Mindset, and Science

    This week I get to chat with Emily King, wealth and abundance coach. She focuses on helping women entrepreneurs with their money mindset to grow their income and impact doing what they love.
     
    After years of hoarding money and coming from a scarcity mindset, Emily learned about money mindset. In addition to vision boards, mantras, and visualizations she learned the science behind it all. Things that 'shouldn't have happened' started to happen the more she learned and implemented…like a $100K product launch.
     
    Highlight Discussions:
    What a financial thermostat is and how to manage yoursHarnessing your reticular activating systemThe first steps Emily has her clients take toward financial freedomWhat she implemented to earn at $100K launch 
    The Wrap-Up
    If you could listen to one music artist for the rest of your life, who would it be? Mumford and Sons
     
    Where can people find you online?
    WebsiteInstagramManifesting Meditations

    • 43 min
    From Home Biz to Bustling LLC

    From Home Biz to Bustling LLC

    Angie Clarke went from full-time corporate warrior to full-time quilter. The mom of three began her t-shirt quilting business, Crafted Angles, on the side and has now turned it into a bustling LLC. The passing of her brother inspired her to expand her already impressive sewing skills to include quilting beautiful quilts made from t-shirts - she describes it as a scrapbook you can hug.
    Balancing her kiddos (her youngest was born three months early and is now an active toddler - all three of her babies spent time in the NICU so now Angie supports NICU efforts with fundraisers and donations), husband, work, and everything else, Angie found time to grow her business to one with a full-time income, and a big community impact.
    Discussion highlights:
    Taking a business to the next level during obstacles (COIVD-19)…with small kids…who require additional supportsGrowing a business from local to national clienteleTools that organize the daily grind to make it all possible! 
    The Wrap-Up
    If you could listen to one music artist for the rest of your life, who would it be? Coldplay
    Where can people find you online?
    WebsiteInstagramFacebook

    • 22 min
    Becoming a Represented Author

    Becoming a Represented Author

    This week I get to chat with author,  Mike Geraghty. Mike also happens to be my cousin - love it when my business intersects with family time! Mike is an accomplished author having been represented by an incredible publisher for years now. Having written multiple books available online and via a variety of book stores, Mike tells all about what it takes to be a published author going the traditional publishing route (as opposed to the self-publishing route).
    Some discussion highlights:
    How content writing helped him land a publishing dealThe writing process that supports his quick turnaroundNavigating a COVID world without in-person promotional eventsWhere to get ideas for books and character profilesTools he uses for his writing processThe Wrap-Up
    If you could listen to one music artist for the rest of your life, who would it be? Miles Davis
    Where can people find you online?
    Scarlet Lantern Publishing
    Scarlet Lantern Publishing - Lacy Hart Pen Name
    Facebook
    Instagram
    TikTok

    • 33 min
    The Keys to Building a Successful Online Quiz

    The Keys to Building a Successful Online Quiz

    What if there was a way to grow your email list, learn about your audience to offer them the exact solutions they need, AND have a shareable, reusable lead magnet for years to come? You probably know where I'm going with this…there is! 

    An online quiz checks all these boxes, and this week we have online quiz extraordinaire, Linda Sidhu joining us. Linda is a list-building expert and strategic partner with Interact (a leading online quiz platform). In fact, one of her early quizzes was so successful that Interact reached out to her to ask how she did it, and would she partner up with them? Ever since Linda has made quite the name for herself as THE person to go to when creating an online business to grow your business.
    One of the many things I love about Linda is how kind and transparent she is. She truly wants her fellow entrepreneurs to succeed, so she leaves no stone unturned - she shares her processes and completely went about and beyond in this discussion!
     Some highlights:
    Three big mistakes people make when building online quizzesHow to tell what kind of quiz to create for your businessCritical steps to follow when building your quizLength, layout and quiz designMake sure your results page has these componentsThe most powerful way to promote your quiz…and build your email list!How to make your quiz work for you, beyond your email listThe Wrap-Up
    If you could listen to one music artist for the rest of your life, who would it be? The LumineersWhere can people find you online?WebsiteAs promised, here are the Resources I promised I'd link to in the show notes: 
    Discover your Quiz-to-Cash strategy here:
    https://www.lindasidhu.com/quiztocash
    Join Linda's upcoming 3-Day Nail Your Quiz Idea Challenge:
    https://www.lindasidhu.com/challenge
     Check out this link to Interact - use this code for 20% off the lifetime of your quiz-
    QUIZLOVE20
    https://interact.grsm.io/lindasidhu1201
    In this episode, we also chatted about some apps we use to meditate and become more centered. Linda referenced this app for hypnotherapy: Grace Space. I mentioned the app Head Space.

    • 44 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

drandrealuise ,

Dr Andrea Luise

Erin is an amazing host and leads the conversation in such an organic way. I’ve loved listening and learning with her!

Krystal Proffitt ,

Erin is a Great Host!

I loved being on Erin’s podcast (Ep 31) and found her show super helpful for anyone who’s looking to break down the mechanics of having a small business! It’s a must listen! 🎧

with love, Nettie ,

I love listening, so motivating!

I love listening to Erin and Joey. Informative, inspiring and motivating.

Top Podcasts In Business

Ramsey Network
Andy Frisella #100to0
Jocko DEFCOR Network
NPR
BiggerPockets
Tim Ferriss: Bestselling Author, Human Guinea Pig

You Might Also Like

Jenna Kutcher
Andy Frisella #100to0
Three Percent Chance
Michael Stelzner, Social Media Examiner
audiochuck
Gillian Tietz, MS