519 episodes

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.

The How of Business - How to start, run & grow a small business‪.‬ Henry Lopez

    • Business
    • 4.7 • 474 Ratings

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.

    Creating Extraordinary Places with Kevin Kelley

    Creating Extraordinary Places with Kevin Kelley

    How do we create extraordinary places for our customers, clients, patients, staff that support the growth of our small business?
    Show Notes page: https://www.thehowofbusiness.com/514-kevin-kelley-extraordinary-places/
    Kevin Kelley is with us today to share his thoughts and insights on how to create extraordinary places that help us connect with people.
    The questions he will help us answer include: Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues?
    What about museums, universities, and performing arts venues? Is there still a place for these thousand-year-old institutions in our lives? Or are we holding onto them out of habit, guilt, or nostalgia?
    Kevin Ervin Kelley, AIA, is an award-winning architect, experience designer, and co-founder of the bi-coastal strategic design firm Shook Kelley.
    As a lifelong advocate of bringing people together in prosocial settings, Kevin’s expertise is in studying how the environment of a place affects our behavior, perception, and decision-making. Since starting the strategic design firm in 1992, he has worked with executive leadership teams for some of the world’s most well-known brands, such as Harley-Davidson, Whole Foods, Kraft, JM Smucker, The Cleveland Orchestra, professional sports teams, universities, urban districts, and hundreds of local and regional businesses to stay relevant and profitable in our rapidly changing modern landscape.
    In addition to being a frequent speaker at retail, food, and other consumer conferences in the U.S. and abroad, Kevin taught courses at Harvard University and his alma mater, the University of N.C. at Charlotte.
    As technological replacements increasingly decimate the physical world and human interaction, Kevin gives away everything he’s learned in the field and the boardroom in his debut book, “Irreplaceable: How to Create Extraordinary Places that Bring People Together”.
    Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 55 min
    Fractional CFO for Small Business with Dan DeGolier

    Fractional CFO for Small Business with Dan DeGolier

    Fractional CFO – how and when to hire a fractional CFO to help you grow your small business, with guest Dan DeGolier.
    Show Notes page: https://www.thehowofbusiness.com/513-dan-degolier-fractional-cfo/
    When and why should you engage a Fractional or Outsourced Chief Financial Officer (CFO)? What are the services a fractional CFO can offer your small business?
    Dan answers those questions and shares how he helps his clients grow their small businesses.
    Dan DeGolier, a CPA, is passionate about helping entrepreneurs “upward” to help them understand their finances and cash flows, and obtain the capital needed to grow. Working alongside leaders of companies to help them reach their highest potential is the reason he founded Ascent CFO Solutions over 11 years ago.
    A fractional Chief Financial Officer (CFO) offers small businesses the expertise of a seasoned financial executive without the commitment to a full-time salary, providing cost-effective access to strategic financial planning, system optimizations, and risk management. An outsourced or fractional CFO can support your small business in making informed decisions for growth, improving financial processes, and navigating fundraising efforts. By bringing in unbiased, high-level insights on a part-time or contract basis, a fractional CFO can help small businesses manage complexity, navigate financial crises, and achieve a solid financial foundation, making it an ideal solution for small businesses seeking to enhance their financial strategy without the overhead of a full-time executive position.
    Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 33 min
    Brand Films to Grow Your Business

    Brand Films to Grow Your Business

    “Brand Films” or videos, how to create and use them to grow your small business, with award-winning filmmaker Maxwell Frost.
    Show Notes page: https://www.thehowofbusiness.com/512-maxwell-frost-brand-films/ 
    Maxwell shares his entrepreneur journey, and his current focus which is teaching businesses how to make 3-15 minute “brand films” with your smart phone, that grows your reach, fills your content calendar, and drives growth.
    Maxwell is the founder of Brand Film School - he serves business owners, marketers, and content creators. His innovative approach tackles a common challenge: creating content that connects with your audience, without draining resources, that drives growth.
    Maxwell believes that brand films will also allow your team to do more with less. By creating addictive content that connects with your audience on an emotional level through shared interests, experiences, and desires—in a way no pop-up ad or email campaign ever could.
    Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 44 min
    Connect for Sales Success

    Connect for Sales Success

    How to connect for sales success with entrepreneur and sales expert John Humphrey. John explains why sales success is directly related to the depth and breadth of our relationships and our desire to help others.
    Show Notes page: https://www.thehowofbusiness.com/511-john-humphrey-connect-for-sales-success/
    Connecting is more than just traditional networking. 
    John Humphrey is a serial entrepreneur with experience in starting businesses ranging from restaurants to software and consulting. John currently serves as Chief Connector of Connect for Life, and is the author of “Connect for Life: Network your Personal Brand and WIN”.
    Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 41 min
    7 Start-Up Mistakes

    7 Start-Up Mistakes

    Top 7 Small Business Start-Up Mistakes and how to avoid them and launch a successful business, with Henry Lopez.
    Show Notes page: https://www.thehowofbusiness.com/510-7-startup-mistakes/
    How to identify and avoid or minimize some of the most common small business start-up mistakes. Henry shares his top 7 common small business mistakes to avoid, so that you can start and grow a successful and profitable business.
    Top 7 Small Business Start-Up Mistakes:
    7. Poor Research and Planning.
    6. Bad Partners and Hiring the Wrong Team.
    5. Starting Too Big and not following the MVP or iterative approach.
    4. Poor Marketing & Sales.
    3. Getting in Your Own Way.
    2. Not Starting! Getting overwhelmed and paralyzed.
    1. No Money!
    Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 22 min
    Finding Your Identity

    Finding Your Identity

    Finding your identity is your path to finding personal and small business success. Hosts Henry Lopez and David Begin discuss how to find your multidimensional identity.
    Show Notes page: https://www.thehowofbusiness.com/509-finding-your-identity/
    Is your personal identity predominantly based on being the Small Business Hero or the Successful Serial Entrepreneur?
    Have you realized how this identity may actually be holding you back?
    Hampering you from achieving true success in your personal life and your entrepreneurial journey.
    Henry Lopez and David Begin share their experiences and tips on how to Find Your Identity.
    A person's identity refers to the way they understand themselves and their position in the world. It encompasses a wide range of elements that contribute to who a person is, including personal characteristics, values, beliefs, experiences, roles, and affiliations. Identity is both internally constructed, reflecting a person's self-conception and self-perception, and externally influenced by societal norms, culture, interactions, and relationships.
    Letting go of the business owner identity as your only self-concept is a journey that requires time and intentional effort. It's about finding balance and fulfillment in various aspects of life, which ultimately contributes to a more resilient and diversified sense of self.
    Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com  

    • 50 min

Customer Reviews

4.7 out of 5
474 Ratings

474 Ratings

Dillon Spensley ,

Great show for new business owners!

I’m 2 years into owning my own landscaping business. I’ve been listening to the How of Business Podcast for 2 years and have gained valuable knowledge that has helped my young business tremendously. Henry and his guest provide a ton of value on a wide range of topics. I will recommend this podcast to any new (or seasoned) business owner! Thanks Henry!!

PeteSteg ,

A go-to resource for new and growing businesses

Henry Lopez has a valuable asset for entrepreneurs and small business owners in this ~weekly show. He covers a broad spectrum of topics with episodes and guests that don’t over-complicate the topic. Good basic solutions for problems that we all deal with. Highly recommended.

MegWally ,

Inspiring

I can’t recommend this podcast enough! If you have a small biz or want to start, this is invaluable.

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