Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv GURU Media Hub

In this episode of Small Business Quick Wins, host Jay Schwedelson talks about the power of customer segmentation and how to use  it as a game changer for your small business. He outlines three key customer segments that your business should focus on ASAP — new customers, lapsed customers, and your biggest spenders.

Best Moments:

(02:16) New Customers and how to approach them to keep them from churning

(03:06) Lapsed Customers and how to WIN them back

(04:03) Biggest Spenders and how you can improve that relationship to keep them spending BIG

(06:00) Businesses that use segmentation strategies experience a 760% increase in revenue

(07:16) Using segmentation to identify niche markets and tailor products to your customers' needs, resulting in a 33% increase in new product success rates

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In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the importance of "secret shopping" your own business to uncover any leaks in your sales and marketing funnel.

Jay shares a startling statistic that 50% of small businesses fail by their 5th year. The #1 reason cited? A lack of demand. Or is the real issue a lack of follow-up due to undetected leaks in their pipeline?

Best Moments:

(01:02) Why you should "Secret Shopper" YOUR business

(03:45) You have 3 hours to get back to a potential customer that fills out an online form or you'll lose 40% of those opportunities

(06:27) 22% of businesses fail within the first year of their business

(07:23) Only two outcomes can come from "Secret Shopper" strategy

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In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the importance of "secret shopping" your own business to uncover leaks in your sales funnel. He shares alarming statistics about small business failure rates and how lack of follow-up is the main reason businesses fail, not lack of demand.

Key Discussion Points:

- Secret shop your own business by calling your phone number, filling out web forms, and replying to emails as a mystery shopper to evaluate customer experience
- You have just 3 hours to respond to a web lead before losing 40% of opportunities
- 22% of small businesses fail in the first year, 50% by year 5 (00:05:40)
- #1 reason small businesses say they failed is "lack of demand" but it's really due to lack of follow-up

Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

In this episode of Small Business Quick Wins, host Jay Schwedelson shares an easy and free tactic small business owners can use to increase engagement on their social media posts and email marketing campaigns. The tactic is to incorporate curiosity by framing things as questions instead of statements.

Main Discussion Points:

- Humans love questions and answers. Incorporating curiosity triggers interest and engagement
- Framing social media posts as questions leads to over 50% more engagement
- Framing email subject lines as questions leads to over 25% higher open rates
- Curiosity helps marketing stand out instead of blending into the background
- It's easy to turn any promotion or offer into a question to spark interest

In this episode of Small Business Quick Wins, host Jay talks with Mickey Kennedy, founder of press release distribution company Ereleases. They discuss strategies for testing new ideas in your business, best practices for press releases, and advice Mickey has received over his 25+ year career.

Key Discussion Points:
- The origin story of Ereleases and how Mickey fell into the press release business
- What A/B split testing is and how Mickey applies it to different aspects of his business
- Tips for developing newsworthy press releases that earn media coverage
- The benefits of press releases for search engine optimization (SEO)
- Examples of bad advice Mickey has received from customers that led him down the wrong path

Guest Bio:
Mickey Kennedy: Founder and CEO of Ereleases, a press release distribution service for small businesses. He has over 25 years of experience in PR and earned media. Mickey also has a background in creative writing and poetry.

In this episode of Small Business Quick Wins, host Jay interviews entrepreneur and author Ramon Ray about mindset, personal branding, and advice for small business owners. Ramon shares tips on managing the voices in your head that may be holding your business back, letting go of perfectionism, firing bad customers, building your personal brand, and more.

Key Discussion Points:
- Recognize the negative voices in your head but don't let them hold you back from moving forward and launching your business or product
- Perfection is the enemy of progress - don't get stuck chasing perfection, get your product or service out to customers to get feedback
- It's okay to "fire" rude, unpleasant customers that negatively impact your business
- Humble self-promotion, highlighting others, and ensuring your branding looks professional are key for building your personal brand

Guest Bio:
Ramon Ray is the publisher of ZoneOfGenius.com and author of 5 business books. He has built multiple successful companies and interviewed many high profile entrepreneurs and business leaders, including President Obama and the Sharks from Shark Tank. You can learn more about him or contact him here!