121 episodes

The podcast for HVAC contractors who are ready to grow their business. On this show, you‘ll gain actionable insight from HVAC contractors across the country on how they use marketing to grow their business.

Smart HVAC Marketing Rival Digital

    • Business
    • 4.6 • 10 Ratings

The podcast for HVAC contractors who are ready to grow their business. On this show, you‘ll gain actionable insight from HVAC contractors across the country on how they use marketing to grow their business.

    The Holistic Customer Experience

    The Holistic Customer Experience

    On this episode, we are joined by Ray Clark of Schedule Engine.

    Ray has been with Schedule Engine since 2016 and is a good friend of Eric's. They discuss the perfect customer journey, and how online booking is a necessity, not just a cool gadget.

    Ray talks about how passionate Schedule Engine is about helping contractors never miss a job and how their goal is to deliver the most powerful online booking and live chat for you and your customers.

     

    Download EBook here 

    • 1 hr
    How to Maximize Your Service Calls

    How to Maximize Your Service Calls

    On this episode we are joined by Jennifer Shooshanian from BDR.

    Jennifer Shooshanian is one of the most knowledgeable and accomplished service performance experts in America.   She entered the HVAC industry in 1991 working for Jacob’s Heating and Air for 13 years. Jennifer talks with Eric about the importance of adding extra value to service calls, being observant and what you can do to make your services calls more profitable.

    • 45 min
    The Right Tools For Your Techs

    The Right Tools For Your Techs

    On this episode we are joined by Adam Jaggers from XOI Technologies. "XOI Technologies is known for empowering techs to safely capture and access critical job site information, launch remote support, and provide your customers photos and videos of recommended and completed work."

    Adam explains the difference AND importance of showing rather than telling. Adam also explains that the tools that XOI can provide help run the service, not the business, and how investing in your techs will always be your biggest ROI.

    • 34 min
    How to Effectively Market Financing

    How to Effectively Market Financing

    On this episode we are joined by Josh Carter from Koalifi.  Josh is a marketer by trade and a friend to Eric. Eric and Josh discuss how financing can make repairs and replacements tangible for customers. They discuss utilizing phrases like "as low as" to make replacing or fixing a system accessible for anyone who needs the services. Eric emphasizes how people "buy with emotion" and "justify with logic", and how to make that appeal to your customers. Both Eric and Josh also talk about the importance of having a financing option available on your website. 

    • 37 min
    How to Hire, Train & Retain

    How to Hire, Train & Retain

    On this episode we are thrilled to be joined again by Al Levi.

    Al talks to Eric about how to to get people in the door, especially in these hot summer months and how to get them to stay, by utilizing the right training techniques and learning what makes a training center great.

    • 39 min
    The Importance of Locking Down Processes

    The Importance of Locking Down Processes

    On this episode we are joined by Victor Rancour. He is the owner of Absolute Air Flow and Service Rocket Group. Victor is a well-known name in the industry. He excels at sales processes and being bold in everything that he does. He, along with some others, developed the Service Hero Academy App that has helps a variety of people in the industry. Victor shares tips on hiring a marketing agency, for example; asking for references and making sure you, the business owner are the owner of your own website.

     

    Service Rocket Network Vegas Event

    • 50 min

Customer Reviews

4.6 out of 5
10 Ratings

10 Ratings

idon'treviewoften16 ,

Great Content!

Eric offers great insight into the field of HVAC businesses to help others grow and succeed!

TLaneVA ,

Tops

Highly recommend!!! Great group!!!

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