Smart HVAC Marketing Rival Digital

On this episode, we are joined by Ray Clark of Schedule Engine.

Ray has been with Schedule Engine since 2016 and is a good friend of Eric's. They discuss the perfect customer journey, and how online booking is a necessity, not just a cool gadget.

Ray talks about how passionate Schedule Engine is about helping contractors never miss a job and how their goal is to deliver the most powerful online booking and live chat for you and your customers.

 

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On this episode we are joined by Jennifer Shooshanian from BDR.

Jennifer Shooshanian is one of the most knowledgeable and accomplished service performance experts in America.   She entered the HVAC industry in 1991 working for Jacob’s Heating and Air for 13 years. Jennifer talks with Eric about the importance of adding extra value to service calls, being observant and what you can do to make your services calls more profitable.

On this episode we are joined by Adam Jaggers from XOI Technologies. "XOI Technologies is known for empowering techs to safely capture and access critical job site information, launch remote support, and provide your customers photos and videos of recommended and completed work."

Adam explains the difference AND importance of showing rather than telling. Adam also explains that the tools that XOI can provide help run the service, not the business, and how investing in your techs will always be your biggest ROI.

On this episode we are joined by Josh Carter from Koalifi.  Josh is a marketer by trade and a friend to Eric. Eric and Josh discuss how financing can make repairs and replacements tangible for customers. They discuss utilizing phrases like "as low as" to make replacing or fixing a system accessible for anyone who needs the services. Eric emphasizes how people "buy with emotion" and "justify with logic", and how to make that appeal to your customers. Both Eric and Josh also talk about the importance of having a financing option available on your website. 

On this episode we are thrilled to be joined again by Al Levi.

Al talks to Eric about how to to get people in the door, especially in these hot summer months and how to get them to stay, by utilizing the right training techniques and learning what makes a training center great.

On this episode we are joined by Victor Rancour. He is the owner of Absolute Air Flow and Service Rocket Group. Victor is a well-known name in the industry. He excels at sales processes and being bold in everything that he does. He, along with some others, developed the Service Hero Academy App that has helps a variety of people in the industry. Victor shares tips on hiring a marketing agency, for example; asking for references and making sure you, the business owner are the owner of your own website.

 

Service Rocket Network Vegas Event