184 episodes

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Smarter Building Materials Marketing Venveo

    • Business
    • 4.9 • 41 Ratings

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

    Where The Economy is Headed & What That Means for Building Products

    Where The Economy is Headed & What That Means for Building Products

    One of the biggest questions in building materials today is how shifts in the housing market will impact building products. There's a lot of uncertainty about what's going to happen with the economy, and that can dictate the way you market and sell your product.
    Greg Brooks is the Moderator for the Executive Council on Construction Supply and a member of the Harvard Joint Center for Housing Studies. He’s got connections in the industry and tons of insight into what dealers need to know about today’s housing market and economy.

    • 27 min
    How To Engage Architects: Using Education To Win Over Your Audience

    How To Engage Architects: Using Education To Win Over Your Audience

    In building materials, one of our biggest audiences is architects. This episode is all about how to not only target one of our favorite communities but how to educate and engage the modern architect.
    Stephen Martin is the Managing Director of Professional Development and Resources for the American Institute of Architects. His work with AIA gives him more perspective than most on the world of architects — and his background in education makes him a great guest for this week’s show.

    • 22 min
    Leading Through Uncertainty in the Building Materials Industry

    Leading Through Uncertainty in the Building Materials Industry

    What does it mean to build a brand with purpose? This week’s podcast is about creating building materials businesses for the greater good and leading people through conflict. Whether you’re managing a team of two or 200, this is an episode you’ll want to hear.
    Toby Bostwick is the VP of Product and Brand at Fortress Building Products. He’s helping to grow the highly successful Texas-based brand and part of his strategy is leading and managing his team more effectively.

    • 29 min
    Predictions and Possibilities For Growth in the Building Materials Industry

    Predictions and Possibilities For Growth in the Building Materials Industry

    We’re diving into digital marketing, supply channel conflict and industry prediction with Mark Mitchell, one of our favorite experts in the building materials industry. You’ll want to take notes when you listen to this one!  
    Mark, who is also known as the “The Whizard,” brings decades of experience and a ton of perspective to product marketing, the labor shortage and the future of construction. 

    • 34 min
    3D-Printed Homes: How To Get Builders To Adopt New Construction Methods

    3D-Printed Homes: How To Get Builders To Adopt New Construction Methods

    The future of the building industry rests on the technology we’re using today. This week’s episode looks at the growing landscape of 3D-printed homes and how building materials companies can help builders and pros to adapt to a new kind of construction.
    Michael Woods, CEO and COO of Black Buffalo, is committed to making the building process more efficient with their 3D printing technology by helping to revolutionize the process of construction. Michael shares with Zach how they are introducing builders to the idea of 3D-printed homes and converting them to use their technology.

    • 25 min
    How Building Materials Companies Can Leverage LinkedIn + Strategies for Outreach

    How Building Materials Companies Can Leverage LinkedIn + Strategies for Outreach

    LinkedIn has over 800 million users in more than 200 countries today. It’s a powerful community where marketing and sales professionals in the building materials space can share content and support their business growth, all on one platform. And many of us could be using it more effectively.
    There’s a way to reach out to potential customers on LinkedIn, and there’s a way not to. Venveo’s Ashley Stevenson and Zach Williams talk about the platform and strategies for outreach so that you can make authentic connections and build your building materials business.

    • 24 min

Customer Reviews

4.9 out of 5
41 Ratings

41 Ratings

Wilderness edge ,

Zach, Beth, and the entire Venveo team are Fabulous Resources

I’ve listened to Zach & Beth over the past year and enjoyed their Smarter Building Materials podcast so much I became a Venveo client. The value and clear guidance their entire team brings is valuable for anyone in the building materials or distribution business space. Keep up the great work!

FraserScot ,

Great resource for building material manufacturers

I’ve been listening to Zack and Beth for a while now and love their content. They have definitely helped me understand some best practices and tactics I can employ. Like a lot of others in this industry, my company does not have a dedicated marketing department. We all end up wearing a lot of hats, so having a resource like this is great to have.

The podcast covers a wide variety of topics, but has leaned a little Residential heavy recently. That being said, anyone in the industry (sales or marketing) could benefit. Definitely worth a listen.

Chris Dreyer ,

Obsessed!

Started listening to this recently and its been great. Zach & Beth’s show is a must listen for anyone in the building materials space.

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