69 episodes

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Smarter Building Materials Marketing Venveo

    • Management

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

    2020 Housing Market Projections

    2020 Housing Market Projections

    In this episode, Zach and Beth talk to Todd Tomalak, Senior Vice President at John Burns Real Estate Consulting, about why he’s optimistic for the future of home construction, the one thing he wishes home builders would do more of, and why the next big construction hot spot may not be where you think.

    • 31 min
    Making the Path to Purchase Easier for Building Materials Sales

    Making the Path to Purchase Easier for Building Materials Sales

    In this episode, Zach and Beth talk to Jim Perrault from Pella of Colorado, who shares great insight into understanding every player in the channel's problems, frustrations and friction points, and how you can help make your customer experience even better.

    Making it easy to do business with you is crucial, but it’s often difficult to make happen. Find out how one company is working hard to make business easy.

    • 21 min
    The Business of People in Building Products

    The Business of People in Building Products

    In this episode, we talk to Hugh Hornsby, a self-described turnaround artist who brings a very personal touch to getting companies back on their feet and growing at incredible rates.

    If your company values talk about your people, then this is an episode you don’t want to miss. We’re looking at why the key to turning any company around starts with people, as well as the number one way to get them to perform for you.

    • 30 min
    How One Manufacturer Is Driving Demand Through Content

    How One Manufacturer Is Driving Demand Through Content

    In this episode, we bring on a manufacturer who has built and scaled their business all by using content and creating valuable pieces of information that his audiences are looking for and finding online. 

    This is an excellent testimonial on how you can use content and digital marketing to drive more demand for your business. Listen to hear great insights, great data and great tips on how you can use content to grow your building materials business. 

    • 31 min
    How Unique Experiences in Building Materials Can Create a Full Pipeline

    How Unique Experiences in Building Materials Can Create a Full Pipeline

    Creating exceptional experiences for your customers can turn first time buyers into lifelong fans. Listen as we talk with one manufacturer who’s creating unique experiences both online and offline to win customers for life.

    • 23 min
    Owning the End Consumer by Manufacturing and Distributing

    Owning the End Consumer by Manufacturing and Distributing

    If you’ve ever considered both manufacturing and distributing your own products, this is the episode for you. Plus, if you’ve been trying to crack the code on how to target the end consumer without losing touch with your pro channel audience, we’re talking to a manufacturer who’s winning more business by being a great partner on multiple fronts: from manufacturing to distributing to customer service and incredible transparency.

    • 20 min

Customer Reviews

door manufacturer ,

Short but solid information

Some really good episodes that are strategies that can help grow business. One suggestion for program is if noted in show that link or more detail will be put in show notes I’d like to go there after show to find it vs. listening through it to find. Good stuff otherwise!

tjseims ,

A real “Must-Subscribe” for Construction Manufacturers, Resellers

They’re entertaining, for sure, but the best thing is I’ve learned more new things about the building industry from Zach and Beth than any other resource. So much so that we hired Venveo as our digital agency. The results have been very promising early on so have since more than doubled their scope of work. It all started with the Smarter Building Materials Marketing podcast!

JC Hickman ,

Great!

Terrific podcast that presents useful knowledge in a entertaining and easily receptive form. Keep it going!

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