smj: school marketing journal imageseven

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
How does your school’s newsletter compare to the benchmarks of the industry, and do they really make a difference to what you are trying to do? Recently, imageseven’s Digital Marketing Specialist, Harrison Shearn undertook a comprehensive project to analyse the performance of over a quarter of a million school email newsletters. For the first time in Australia, Harrison’s findings have revealed some benchmarks for school email newsletters, which we discuss in depth to learn all there is to know. 
Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
Is it possible for your school to stand out in a sea of sameness? This episode, Brad and Scully discuss the idea that to be effective with any content marketing strategy, you have to develop a distinctive – as opposed to distinct – point of view for the story you’re telling or the value you are delivering at your school. We investigate how being only distinct limits our ability to stand out and how by being distinctive, your school can be the ‘purple duck in a room of brown mallards’.
Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
This episode Brad and Scully discuss the case for school magazines and why it is important not to dismiss the idea of print publications. We discuss how the long form content of Prospectus’ and other school publications work differently from the ‘bite-sized’ content that is so often associated with digital communications, and how school Heads can use these hand-in-hand to get the best communications results for their schools.  
 
Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In the final part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss how to execute and align all the brand initiatives to form your school's public presence and form one strong, cohesive brand strategy. We investigate how to streamline your messaging and narrow down your marketing to your key messages to reduce confusion amongst your potential customers.  
 Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In this episode we pick up where we left off from Episode 164, as we discuss navigating issue management. We walk you through a flowchart about issue management and the types of decisions you will be faced with. As we explore a number of fictitious case studies, we assess the four key questions that every school Head needs to ask themselves before communicating with the community when an issue arises, and then follow our flow chart to give you practical advice on how to respond respectfully, efficiently and effectively.
Episode links:
Navigating Issue Management - A Guide for School Heads 
School Issue Management Response Flowchart
Get in touch at smj@imageseven.com.au
 

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In the third part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss the idea of EDGE; Expressing Differentiation and Generating Engagement. Discover how EDGE can distinguish your message and intrigue prospective families about your offering. We'll cover how you can use message architecture tactics, including key messaging, brand stories, archetypes, and personality, to set your school apart from competitors. Finally we delve into practical ways to discover themes that can define your differentiation and subsequently generate interest from prospective parents.
 
Get in touch at smj@imageseven.com.au