122 episodes
Social Media for B2B Growth with Michelle J Raymond Michelle J Raymond
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- Business
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4.9 • 10 Ratings
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When it comes to social media and in particular LinkedIn™️, B2B professionals are often swamped with misinformation. From empty "growth hacks" to fleeting trends, the challenge is to discern what truly works. With LinkedIn being the No1 place for B2B growth, missteps cost time and can also mean missed opportunities.
Enter the Social Media for B2B Growth Podcast with Michelle J Raymond. A trusted professional source, this podcast offers:
• Proven B2B strategies to master LinkedIn™️ Social Selling.
• Blueprints to build and nurture a vibrant LinkedIn™️ B2B Community.
• Guidelines for building LinkedIn™️ Personal and Business Brands.
• Protips for creating compelling B2B LinkedIn Content.
• Actionable tips to get your employees active on LinkedIn™️.
With weekly sessions featuring global B2B experts, we share proven strategies and actionable tips to
help you maximise your time on LinkedIn.
For daily updates, reach out and connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
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The Power of Presence Social Media Tactics for Business Leaders with Katie Brinkley
Katie Brinkley joins Michelle J Raymond to explore the vital role of social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active social media presence, the best practices for choosing platforms that align with their goals, and how innovative content can enhance engagement.
They also delve into Katie's insights from her book "The Social Shift," discussing why leaders should consider leveraging YouTube and podcasts to broaden their impact and connect more deeply with their audience.
Get actionable tactics to leverage social media to propel your leadership and B2B growth.
The key moments in this episode are:
00:00 Kicking Off with 90s Hip Hop Vibes
01:23 The Power of LinkedIn for Business Leaders
02:22 Addressing Skepticism Towards Social Media Presence
04:27 The Importance of Social Media Presence in Leadership
08:06 Choosing the Right Platform and Strategy for Social Media Success
15:17 The Role of Content and Authenticity in Social Media
25:59 Embracing Long-Form Content: Podcasts and YouTube
30:35 Final Thoughts and Actionable Tips
Connect with Katie Brinkley on LinkedIn - https://www.linkedin.com/in/katiebrinkley/
Grab your copy of The Social Shift at - www.katiebrinkley.com/book
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#branding #thoughtleadership -
LinkedIn Strategies for Social Media Managers to Enhance Brand Visibility with Latasha James
Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Show!
00:25 Exploring Social Media Marketing World: Trends and Insights
02:03 The Power of LinkedIn for Social Media Managers
04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers
09:29 Maximizing LinkedIn: Strategies for Content and Engagement
15:11 The Future of LinkedIn: Short Form Videos and Beyond
23:56 LinkedIn Mastery: Essential Tips for Social Media Managers
28:06 Wrapping Up: Consistency, Persistence, and the LinkedIn Renaissance
Connect with Latasha James on LinkedIn - https://www.linkedin.com/in/latashajames/
Subscribe to Latasha’s YouTube Channel - www.youtube.com/@thelatashajames
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#socialmedia #b2bgrowth #linkedintrends2024 -
Conquering Video Overwhelm: A Strategic Guide with Ben Amos
Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the overwhelming tide of content creation.
Throughout the episode, listeners will be treated to Ben's invaluable insights on navigating the complexities of online video marketing. He shares actionable advice on how to harness the potential of video to foster business growth, engage with target audiences more effectively, and build a lasting digital footprint. By focusing on strategy over spontaneity, businesses can demystify the process of video content creation and step confidently into the spotlight.
The key moments in this episode are:
00:00 Welcome
01:53 The Importance of Strategy in Video Marketing
05:36 Overcoming the Fear of Video Creation
12:11 Why Video is Essential in Marketing Strategies
16:40 Simplifying Video Strategy for Effective Marketing
21:27 Ben's Upcoming Book on Video Strategy
23:33 Final Tips and Encouragement for Video Creation
Connect with Ben Amos on LinkedIn - https://www.linkedin.com/in/beninnovate/
Get a free chapter of Ben’s soon to be released book The Definitive Guide to Video Strategy for Businesses here - https://engagevideomarketing.com/freechapter
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#podcast #videocontent #videostrategy -
Joe Pulizzi: The Roadmap to Becoming a Content Entrepreneur
Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize content effectively to ensure long-term profitability.
The key moments in this episode are:
00:00 Kicking Off with Content Marketing Royalty: Joe Pulizzi
00:23 The Godfather of Content Marketing: Embracing the Title
01:29 The Journey to Profitable Content Creation
05:13 Defining the Content Entrepreneur
06:40 The Pitfalls of Diversification in Content Creation
14:35 Building a Successful Content Business: Strategies and Expectations
19:22 Evolving Business Models and Audience Monetization
20:18 Building Loyalty and Niche Expertise
24:35 The Power of Niching Down and Personal Experiences
26:36 Future Skills for Content Entrepreneurs
31:43 Innovative Monetization Strategies for Content Creators
36:43 Wrapping Up: The Journey of Content Entrepreneurship
Connect with Joe Pulizzi on LinkedIn - https://www.linkedin.com/in/joepulizzi/
Get your copy of Joe’s new book 'The Content Entrepreneur,' co-written with 32 other content creators, offering a comprehensive guide for those looking to build a business around content creation – thecontentrepreneur.com
Content Entrepreneur Expo (CEX) MAY 5-7, 2024 – Cleveland, Ohio, USA.
Buy your ticket https://cex.events/ and listeners use discount code JP100 at the checkout.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ for B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#contentmarketing -
Using LinkedInTo Get Speaking Opportunities with Bobby Umar
Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international.
The key moments in this episode are:
00:00 Introduction and Welcome
00:51 The Power of LinkedIn™️ for Speakers
01:54 The Journey from Posts to Podiums
02:26 The Impact of TEDx Talks on Personal Branding
02:51 The Evolution of a Speaker
04:42 Leveraging LinkedIn™️ Profile for Speaking Opportunities
08:38 Content Strategy for Speakers on LinkedIn™️
12:38 The Power of LinkedIn™️ Audio Rooms for Speakers
18:29 The Role of Networking in Discovering Speaking Opportunities
20:13 The Importance of Sharing Your Speaking Journey
23:41 Creating a Personal Branded Life Story
25:07 Conclusion and Final Thoughts
Connect with Bobby Umar on LinkedIn™️ - https://www.linkedin.com/in/bobbyumar/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond -
Top 10 Mistakes to Avoid Getting Employees Active on LinkedIn ️with Michelle J Raymond
Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins.
The key moments in this episode are:
00:00 Welcome
00:09 The Power of Employee Advocacy on LinkedIn
01:25 Why Invest in Employee Advocacy?
04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program
07:51 The Importance of Executive Buy-In and Planning
11:05 Understanding Your Audience and Simplifying Your Strategy
14:45 The Critical Role of Resources and Communication
21:43 Flexibility, Feedback, and the Importance of Voluntary Participation
24:49 Summarizing Key Takeaways and Next Steps
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#linkedin #employeeadvocacy #thoughtleadership
Customer Reviews
Lots of value
Lots of value - lots of actionable tips! Thank you, Michelle!
Actionable Content Every Time
I never miss an episode. It’s one of my favorite podcasts and has been instrumental in helping me level up my LinkedIn game. I always learn something new.
Finally a Real LinkedIn Expert!
Michelle, I'm a new listener and just heard the episode "How to Outsmart the LinkedIn Algorithm," which was fantastic. I found your LinkedIn perspective refreshingly aligned with my own beliefs.
In today's digital age, it's all too easy to get caught up in the metrics, but your message confirmed what truly matters is authentic engagement and connection.
I also loved your thoughts about people who quietly appreciate posts without necessarily liking or commenting. It's something I experienced firsthand after a conference. Many acquaintances approached me, congratulating me on providing great content, but they never liked or commented. Indeed, an "aha moment" that kept me posting over the past year.
I'm so glad I discovered you on Social Media Examiner, where Michael Stelzner interviewed you on the topic, "Succeeding with LinkedIn Company Pages.
Thanks for your valuable podcast! I've combed the internet to find a LinkedIn expert and even bought some training, but you're the real deal. I just bought your book and can't wait to dive in.
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