104 episodes

Hi! I’m Teresa I work with marketers, business owners and entrepreneurs like you to help them market and sell products online! In short I teach marketing tools & strategies that convert! If you are looking for clear, actionable strategies and advice on how you can grow your business then you my friend are in the right place.



Every week I share my top tips and tricks on how to achieve digital marketing & social media success which I have tried, tested and developed through 15 years of experience and training businesses how to use these amazing digital marketing strategies.



I also bring you the worlds experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

Marketing That Converts Teresa Heath-Wareing

    • Marketing

Hi! I’m Teresa I work with marketers, business owners and entrepreneurs like you to help them market and sell products online! In short I teach marketing tools & strategies that convert! If you are looking for clear, actionable strategies and advice on how you can grow your business then you my friend are in the right place.



Every week I share my top tips and tricks on how to achieve digital marketing & social media success which I have tried, tested and developed through 15 years of experience and training businesses how to use these amazing digital marketing strategies.



I also bring you the worlds experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

    How To Maximise Your Results With Repurposed Content with Amy Woods

    How To Maximise Your Results With Repurposed Content with Amy Woods

    This week’s episode is a practical episode, with lots of incredible tips from Amy Woods, an expert in repurposing content. In her business, Content 10x, Amy takes a core piece of content and ensures she maximises it to its full potential. Whether your core piece of content is an article, a video or a podcast, Amy shares her top tips for creating various other pieces of content alongside it, without taking up too much of your time. If you’re looking to put more content out into the world, this is definitely the episode for you.
    Key Takeaways Covered in the Podcast
    • Repurposing content is split into two different sides – promoting your core content and then taking the message of your core content and communicating it in various different ways.
    • You should be promoting your content in various different ways. Whether that’s a teaser image, a launch post, a reminder post or various different posts throughout the launch period. Sharing your own content is never a bad thing, especially if you’re getting a conversation started.
    • Having longevity in your repurposing strategy is valuable. This means thinking about SEO and search queries for Google, YouTube and other popular platforms.
    • The lifespan of Tweet is 18 minutes, so don’t worry about scheduling lots of your own content. Not everyone is going to see it.
    • You need to look at the existing resources and the skills that you have, thinking about what steps you can add to your content creation processes that would allow you to repurpose content easily.
    • If you don’t think you have the time to repurpose content, you may want to consider outsourcing it to someone else.
    • Blog posts are one-dimensional, which often makes it hard to repurpose. When it comes to your copy, however, this is something that can be shared in various different places. From sharing it on LinkedIn to using it on Instagram Stories, it’s an easy jump. If it helps, create some graphics using Canva.
    • If you’re looking to make a video or podcast out of a blog post you have written, you can use the post as a way to structure any further content you make.
    • Lumen5 is a great way to repurpose your blog post into a video. The software will pull out the main points of your blog post, making a video for you.
    • Live video is a great starting point when it comes to content as it’s an experience for your followers, helping you to build a community. It gives people access to you and it’s authentic content.
    • If you have published a live video, you can extract the audio and potentially use it as a podcast episode.
    • Write key discussion points from your videos and turn them into a blog. The same applies to podcast episodes when you’re creating show notes.
    • When creating a podcast, you may also want to consider having a transcript.
    • If you’re talking about visual content in a podcast, it helps to have visual content that goes alongside it. This could be a content upgrade and lead generation tool.
    • Repurposing content doesn’t necessarily have to be breaking down content, but it could be building it up too. For example, you could turn 10 blog posts into an eBook.
    • When it comes to repurposing content that people have paid for, you need to be as transparent as you possibly can. Whilst you can’t give everything away, there are ways in which you can share some of the information you’re using in paid content. In a sense, you want to create a sense of FOMO.
    One thing you need to remember above all else…
    Although you may feel like you don’t have time, you need to think about whether or not your schedule is too tight. You should have time to repurpose, so make sure you’re making time for creating new short-form content that is based on the long-form content you’re already producing.
    Highlights you Simply Can’t Miss
    • Introducing Amy

    • 50 min
    5 Ways To Be Authentic And Build Trust On Social Media

    5 Ways To Be Authentic And Build Trust On Social Media

    At the request of one of my Instagram followers, I am going to talk about the important of authenticity in social media. Whether you’re running a business or you are your business, being authentic is essential if you want to grow. This is going to be a jam-packed episode filled with lots of tips and tricks, so make sure you have your notebook handy.
    Key Takeaways Covered in the Podcast
    • Authenticity is the quality of being real or true. It’s a bit of a buzz word in marketing, but for very good reason.
    • Social media changed everything in marketing because consumers became even more powerful. They had bigger choices and the lines to communication between consumers and brands were opened. It allowed brands to build trust and gave consumers a voice.
    • User generated content is great when it comes to authenticity because it allows you to show that other people think you’re great too.
    • Social media was a blessing and a curse, as people could manipulate the content that they show people. Fake marketing, unclear advertisements, paid influencers, celebrity endorsements and clickbait all led to people stop trusting brands.
    • If you can build trust over time with authenticity, your customers will be loyal for years to come.
    • If you are your business it is easy to show your personality within your business. If you don’t want to show your face, you don’t have to.
    • Listening and responding to your audience is one of the most important things you can do when it comes to authenticity. If it helps, put people in groups and categories so that you can respond to them easily.
    • Being open and honest with your audience is really important when it comes to authenticity. We are all human and mistakes are okay.
    • In order to relate to your audience, you need to know who they are and how you can relate to them.
    • It’s okay to admit you were wrong and it’s important to say sorry.
    One thing you need to remember above all else…
    It is so important to have someone who supports everything that you do. Whether it’s a friend, a family member or your partner – having that support is vital when it comes to success.
    Highlights you Simply Can’t Miss
    • What Does Authenticity Mean? – 07:30
    • #1 Show Your Personality – 15:28
    • #2 Listen and Respond – 18:00
    • #3 Be Transparent - 24:30
    • #4 Relate to Your Audience - 28:40
    • #5 Say Sorry - 34:07

    • 40 min
    How To Go From Chaos To Calm In 5 Easy Steps with Katie Macdonald

    How To Go From Chaos To Calm In 5 Easy Steps with Katie Macdonald

    This week’s interview is with Katie, who initially came on board my business as my virtual assistant. Now, she’s so much more than that. As well as sharing our journey, we talk about how to find a VA for your own business. We cover 5 things that you can do within your own business to help improve your organisation, which is what Katie does for me on a day to day basis. The episode is a light-hearted and honest discussion about what I do well and what I am not so great at, making it another one of my favourite episodes so far.
    Key Takeaways Covered in the Podcast
    • Project management platforms are perfect for a business hub, as you can see exactly what you’re doing and when. Not only that, but it gives you confidence that you’re on the right track.
    • If you can, try not to keep more than one notebook. Once you’ve written your meeting notes down, transfer them into your business hub and project management platform.
    • Try to keep everything in one place if you can.
    • Use your calendar to dedicate time to certain tasks. Block it out and be as disciplined as you can. If you don’t, overwhelm will start to kick in.
    • It’s important to be flexible, but you need to be as strict as you possibly can.
    • Have a daily or weekly review to look over everything. Look at where you are, what has slipped and what you need to look at in the following week. Not only that but think about what has gone well.
    • You need to get your business to a place where you can feel comfortable enough to leave. Whether it’s for a day or for a two-week vacation, you can’t be IN your business all the time.
    • If you want a team to give you the freedom to step away, start now.
    • Recording your screen when you’re carrying out important business processes is a great way to pass important training on to your team.
    • In order to achieve points 1, 2, 3 and 4, you need to build habits to make things stick. Whilst that means giving things time, it will be worth it in the end.
    • Don’t give your ideas and time away for free.
    • xx
    One thing you need to remember above all else…
    Unless you have the foundations in place to make your business succeed, it won’t work. You can have incredible ideas but without the systems there to back you up, chances are they won’t come to light.
    Highlights you Simply Can’t Miss
    • Introducing Katie - 02:56
    • How Katie Plays a Huge Park in my Business - 07:20
    • #1 Build Your Business Hub – 19:35
    • #2 Be Organised and Intentional About How You Spend Your Time – 26:36
    • #3 Stay in Control of Your Business - 32:44
    • #4 Ensure You Have Systems and Processes in Place - 35:50
    • #5 Build Habits to Make Things Stick – 42:20

    • 55 min
    6 Top Tips To Ensure You Plan A Successful Marketing Campaign

    6 Top Tips To Ensure You Plan A Successful Marketing Campaign

    Before I started my own business, I worked for a number of different larger companies - all of which followed a formality of putting together campaign and strategy documents on a regular basis. Now that I’m my own business, however, I’m a lot more fluid and things can be much easier when it comes to decision making. Although you don’t need to follow the long process that I used to, I want to take the opportunity to talk to you about campaign planning in today’s podcast episode. We’re going to be looking at putting together a campaign plan, how you can structure your campaigns and how to execute them successfully.
    Key Takeaways Covered in the Podcast
    • One of the first things you need to do is understand your objectives for the year. What is it you want to achieve? What are your targets? Once you know this, you can think about campaigns that will allow you to reach your goals.
    • It’s also important to think about your target audience in the early stages of your planning. If you don’t know who you want as your customer, you’re really going to struggle.
    • Write down ALL of your ideas, no matter how crazy they are. Write down as many as you can.
    • Once you have written down all of your ideas, pick three or four for each objective.
    • Take a look at your calendar and see what may impact when you do your campaigns. Split your year in quarters and put a couple of campaigns into quarters.
    • If your campaign involves social media, you need to think about whether or not you need artwork. This can take some time and if you’re not planning in advance, you may find you’re unable to create what you need.
    • On that note, if you need someone to help you with something, you need to work out when the latest date is you need to let them know by.
    • Whilst planning, you also need to think about your expected outcomes. Make sure you’re realistic, yet optimistic.
    One thing you need to remember above all else…
    Depending on your objectives and the stage you’re at in your business, you may want to limit the number of campaigns you’re doing each quarter. Make sure you’re not doing more than you can manage.
    Highlights you Simply Can’t Miss
    • #1 Understand Your Objectives for the Year – 7:05
    • #2 Who Are Your Target Audience? – 8:08
    • #3 Start Brainstorming – 08:30
    • #4 Work Out Which Ideas Are Best – 9:50
    • #5 Look at Your Calendar – 11:30
    • #6 Deep Dive into Your Campaigns and Start Planning Them in Detail– 13:50

    • 30 min
    A Very Special Interview With Teresa And Paul

    A Very Special Interview With Teresa And Paul

    Welcome to episode 100 of the podcast, time has gone so fast! I wanted to make sure this episode was special, so for this episode only I have got someone else taking over. The reason being, they are going to be interviewing me and my wonderful husband. So, for this week only, I would like to hand you over to Biz Paul.
    Key Takeaways Covered in the Podcast
    • When I first started my podcast there was growth but it wasn’t until month nine that my stats experienced that ‘hockey stick’ growth. It’s taken time and money, but it’s worth it because I can teach so many people at once.
    • Without the podcast, I wouldn’t have been able to get in front of the people I have been able to. From Michael Hyatt to Amy Porterfield, I’ve had some incredible guests. It’s invaluable.
    • Learning how to have a positive mindset is incredibly important in the early days of your business.
    • When working with a partner, patience and support are really important.
    One thing you need to remember above all else…
    If you’re selling something that is of good quality, you don’t have to apologise for trying to tell.
    Highlights you Simply Can’t Miss
    • Hello from Biz Paul – 01:27
    • #1 How Does It Feel to Reach 100 Episodes? – 03:48
    • #2 Why Did You Decide to Do A Podcast and When Did You See Growth? – 04:58
    • #3 What Is the Biggest Outcome from Your Podcast for You? – 07:17
    • #4 Getting to Know (My Husband) Paul – 08:34
    • #5 The Story of Teresa and Paul At Home – 13:56
    • #6 Paul and the Business – What Does He Do? – 20:00
    • #7 Sharing Your Life on Social Media – 35:15
    • #8 Have Your Lives Changed in Anyway? – 38:30
    • #9 What Would Your Life Be Like if Marketing Didn’t Exist? – 47:00
    • #10 Would You Have Done Anything Differently Over the Last 5 Years? – 50:00
    • #11 What Are Some of Your Biggest Mistakes? – 52:00
    • #12 What Does the Future Hold? – 56:40

    • 1 hr
    Easy Ways To Save Time When Managing Your Social Media Channels

    Easy Ways To Save Time When Managing Your Social Media Channels

    This week we’re talking about all of the ways you can save time whilst managing your social media channels. In a busy industry it’s important you’re doing all that you can to grow your social media, without having to spend hours and hours on your phone. There are so many vital parts to running successful accounts and you need to be sure you’re able to them, without forgetting to engage with your followers too. Luckily, I have lots of tips and tricks to help you!
    Key Takeaways Covered in the Podcast
    • LinkedIn, Instagram and Twitter are really good for interacting with personal and business accounts, especially if you own the account.
    • The first thing you should do is think about the aims for your social media platforms. Are you trying to grow your following? Are you trying to connect with your audience? From there, you should think about your target audience. Chances are, this will be the same target audience that you have for your business.
    • You should write down a list of keywords and hashtags that your customers are using. People often think that they should be using hashtags that show what you do, however, your customers won’t be looking at that. This will help you find your audience.
    • It’s important to think about your competitors and places where you customers might be.
    • When it comes to staying on top of your social media, you need to ensure you have content scheduled. Depending on how often you schedule your content, you need to ensure you’re checking within enough time.
    • Liking and sharing other people’s content every single day is incredibly important. Using the hashtags you’ve collected, you’ll be able to find plenty of content to share. Have a number of posts in mind that you want to engage with and ensure you do it every day. This will help you reach out to your audience and people that may want to follow you.
    • When engaging with other accounts, make sure your comments are meaningful.
    • Occasionally, you might want to carry out an account clean up. This means getting rid of accounts that are no longer active or accounts that no longer align with your values.
    • Every now and again, you may want to review your ‘About Me’ section and links.
    One thing you need to remember above all else…
    You need to check notifications at least three times a day, minimum. Make it part of your routine and you’ll soon get used to it.
    Highlights you Simply Can’t Miss
    • Which Platforms Are We Covering? – 05:15
    • Where Should You Start? – 06:00
    • Moving Forward with Your Accounts and Being Proactive – 09:00

    • 21 min

Customer Reviews

staceyncgirl ,

Owner & Creator

I found Teresa through a web of other podcasts and just love to listen to her talk. She seems so down to earth and willing to help.

Chief Abiding Officer ,

Great podcast!

Very fun and informative!

Max Branding ,

Teresa is the best!!

Teresa is one of the sweetest, most down to earth people you'll ever hear from and KNOWS HER STUFF! She's an expert in social media and marketing and is the Queen of growing your email list - something not so easy! Her podcast is an incredible mix of her thoughts and stories plus the best guests in the game. Tune in, you won't be disappointed

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