60 episodes

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

Changing the Game with Digital, Presented by SAP The VoiceAmerica Talk Radio Network

    • Technology

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

    Boost Your Social Media Marketing Campaign: Apply Digital Selling

    Boost Your Social Media Marketing Campaign: Apply Digital Selling

    The buzz: “Digital Selling relies on having robust, well-built social networks, which is why social media marketing is a crucial aspect of Digital Selling. Since these two concepts are so similar, many people confuse the two.” (Adrian Fisher, www.forbes.com).
    Fisher explains that social media marketing lives at the top of the sales funnel to help bring in leads using Facebook and Twitter, for example. Digital Selling puts the traditional sales process back on social networks, where salespeople can comment on a prospect’s LinkedIn post or retweet their Tweet. What does this mean to you? The experts speak.Brynne Tillman, Social Sales Link: “I know for sure that what we dwell on is who we become" (Oprah Winfrey). Alan McLaren, Infinitycomm and SaluberMD: “We have a good time together, even when we’re not together” (Yogi Berra). Sylvie Lachkar, SAP: “Be yourself, everyone else is already taken” (Oscar Wilde). Join us for Boost Your Social Media Marketing Campaign: Apply Digital Selling.

    • 54 min
    Digital Selling Plus: Accelerate Your Account-Based Marketing

    Digital Selling Plus: Accelerate Your Account-Based Marketing

    The buzz: “Account-based marketing is thinking of the account as a market of one: (Nick Panayi, CSC). With Digital Selling, your sales team leverages their social presence to drive brand awareness. And they use education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers…it’s not too late to start (upthereeverywhere.comy). How can you get your marketing and sales teams to collaborate on your ABM strategy? The experts speak. Lisa Dennis, Knowledgence Associates: “The level of the problem isn’t the level of the solution” (Deepak Chopra, MD). Nicole O’Brien, Sales Enablement Society: “Success is not final; failure is not fatal: it is the courage to continue that counts” (George F. Tilton). Paroma Sen, SAP: “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree” (Martin Luther). Join us for Digital Selling Plus: Accelerate Your Account-Based Marketing.

    • 52 min
    Encore: Secrets to Great Content Curation: You Can Do It!

    Encore: Secrets to Great Content Curation: You Can Do It!

    The buzz: “Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material” (contentmarketinginstitute.com).
    Does your job description include “great content curator”? Maybe not, but if you’re involved in Digital Selling, it’s automatically part of your role. How to do it? Find useful, timely, relevant content without any sales messaging. Add authentic personal insights. Share it with the right people at the right time to build and grow relationships. Finally, create a repeatable strategy so you can do it over and over again. The experts speak.
    Jason Taylor, Grapevine6: “Have no fear of perfection – you’ll never reach it” (Dali). Brandon Bornancin, Seamless.ai: “Hustle beats talent when talent doesn’t hustle” (R. Simmonds). Marco Cai, SAP: “Life is like riding a bicycle. To keep your balance, you must keep moving” (Einstein). Join us for Secrets to Great Content Curation.

    • 55 min
    Marketing Automation? How About Digital Selling Automation?

    Marketing Automation? How About Digital Selling Automation?

    The buzz: “Sales representatives spend less than a third of their working time actually selling…bogged down by administrative and other ‘non-sales’ tasks.” (HubSpot)
    Manual Digital Selling can be inefficient and time-consuming if you need to find different profiles and write-out the message each time. Digital Selling automation to the rescue, with automation tools to help you compile concise, detailed reports and generate new pipeline-happy leads with way less busy-work. What does Digital Selling automation look like and how can you get started? The experts speak. Melissa Jeyaraj, LinkedIn: “My mother told me to be a lady. And for her, that meant be your own person, be independent” (Ruth Bader Ginsburg). Walter Pollard, Brand Fuzion: “If people like you, they'll listen to you, but if they trust you, they'll do business with you” (Zig Ziglar). Phil Lurie, SAP: “You can observe a lot by just watching” (Yogi Berra).
    Join us for Marketing Automation? How About Digital Selling Automation?

    • 55 min
    Account-Based Marketing 101 for Digital Selling: Everything You Need To Know

    Account-Based Marketing 101 for Digital Selling: Everything You Need To Know

    The buzz: “Account based marketing is simply instead of fishing with nets, we’re fishing with spears. You identify exactly the prospects you want to do business with and then you market very precisely and narrowly to them directly” (Matt Heinz). ABM and Digital Selling both engage target prospects with super-relevant content. But while 90% of marketers (2016 marketingprofs survey) rated ABM "extremely" or "very" important, only 20% had a full ABM program. How to identify target accounts, reach key influencers, and measure your campaign impact? The experts speak. Julio Viskovich, NexLevel Sales: “Become addicted to constant and never-ending self-improvement” (A. J. D’Angelo). Juliana Stancampiano, Oxygen: “Between stimulus and response there is a space. In that space is our power to choose our response…” (Viktor E. Frankl). Danny Nail, SAP: “All great changes are preceded by chaos” (D. Chopra). Join us for Account-Based Marketing 101 for Digital Selling: Everything You Need To Know.

    • 53 min
    Digital Marketing: What Every Sales Pro Needs to Understand

    Digital Marketing: What Every Sales Pro Needs to Understand

    The buzz: “Sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing…we all need to know more about our customers” (Jill Rowley). Digital marketing encompasses all marketing activities that use an electronic device or the Internet to connect with customers and prospects. Oh? Digital marketing doesn’t concern you because you’re a sales professional? Think again! Organizations with tightly aligned sales and marketing teams have 38% higher sales win rates and 36% higher customer retention rates.The experts speak.Mike O’Neil, Integrated Alliance: “220…221, whatever it takes” (Mr. Mom movie). Bernie Borges, Vengreso: “Every human being is under construction from conception to death” (Billy Graham). Kirsten Boileau, SAP: “If you stay in your comfort zone! You would never do the things that you need to do” (Lights Poxlietner). Join us for Digital Marketing: What Every Sales Pro Needs to Understand.

    • 55 min

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