Welcome to Sociallee Relevant, a Marketing & PR podcast bringing you relatable tips on how to market your business and ultimately boost your bottom line. You won’t find overwhelming or boring tech talk here - it’s all about breaking down the facts and making it understandable and most importantly, actionable. You’ll receive tangible takeaways on topics like Social Media, Content Creation, PR, Email Marketing, Influencers and more. Host Whitney Lee is the Founder of Sociallee PR & Digital Media, a results based firm that specializes in driving online sales and bookings.
How to Find Media Contacts without Expensive Software
If you’ve listened to episode 34, you already know how to write the perfect pitch. Not everybody has access to the expensive software when they’re getting started. So how do you find the media contacts to pitch to without it? In this solo episode, Whitney is spilling all of her secrets. Be prepared to get into the nitty gritty of how to build your media list through time and research!
How to Maximize Paid Media + PR with Lynn and Mollie of BrandVerge
Whether your goal is driving sales, gaining new customers, or increasing brand awareness, having an omni-channel strategy with both organic and paid media will help you reach your goals! In today's episode, Whitney Lee is speaking with Lynn and Mollie, Co-Founders of BrandVerge. BrandVerge helps clients with their media strategy so they can get featured in paid media and optimize paid media for growing brands!
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FAQ - Is All Press Good Press?
Some people think that being in the media is always a good thing... even when the press is not so flattering. It really depends on who you are and why people are talking about you. We've all seen bad press on high-profile figures, but it doesn't always have a largely negative effect on that person's career or quality of life. Meanwhile, some press gets people completely canceled. In today's episode we are sharing how even some very bad press can present an opportunity for people to grow and bounce back.
Are Virtual Events Dead? With Bri Snellgrove of Social Icon
The pandemic changed many things in our world, including the use of virtual events. As people shifted to working from home, meetings, happy hours, and even social gatherings started to take place virtually! Now that everything is "back to normal", it's easy to think that virtual events are not as popular.
On today's episode, Whitney is talking with Bri Snellgrove of Social Icon about how virtual events are very much alive and well. Get ready for tips and tricks from a pro on how to leverage virtual events for your own business.
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How Much Should I Pay an Influencer?
When it comes to paying influencers for a brand deal, there is not a one-size-fits-all answer. Each influencer partnership will most likely differ based on several factors. In today's episode, we are going over four things you should consider to help you create an influencer partnership with appropriate compensation. Paying an influencer cash is not always the best option, and there are several other types of compensation that brands can offer.
How to Get More Website Lurkers to Turn into Leads with Aaron Weiche of Leadferno
Times are changing and so is the way that businesses communicate with their customers. In this episode, Whitney is deep diving with co-founder and CEO of Leadferno, Aaron Weiche, on how to convert website traffic into actual leads through the use of text campaigns.
Texting with customers is changing the game, not only for the customer, but for the business. Get ready for actionable steps on how to create an incredible customer communication experience through texting.
Aaron Weiche on LinkedIn
Practical marketing advice
I have loved listening and learning tangible marketing tools that can help grow my business. The interviews have been very insightful. Thank you for sharing your knowledge!
Marketing PR Magic!
Whitney and her awesome guests share such real and authentic business content! If you’re looking for inspiration, motivation, AND actionable advice for any stage in your career or business, you’re in the right spot. Thanks so much for putting out such a stellar show Whitney - keep up the great work!
Useable marketing & PR tips that are actually helpful!
I cannot believe that Whitney is sharing her expertise for free in this podcast! The info in these episodes is highly valuable, and you can actually put these tips into practice for your business. If you’re looking for an inspiring and helpful marketing podcast to listen to while you work, then you found it right here!