Beyond Billables

Beyond Billables
Beyond Billables

The Beyond Billables Podcast exists to empower existing and aspiring lawyers and legal services professionals to grow better businesses, better careers and lead better lives. With a range of experts covering everything from marketing and growth, to brand and marketing, all the way to business psychology and leadership; this is a must listen for the entire legal industry. Join us and our host Mike to start building both the career and life you really want.

  1. 08/01/2024

    Look Good, Feel Good - Elevating Business with Incredible Imagery That Comes From the Heart with Kate Karanges

    If done well and from an authentic place, imagery can completely change the perception and success of your business.  Today, we host the brilliant Kate Karanges, owner of imagery and production agency The Latest. For full disclosure, Kate has taken our images for the last few years – and has also worked with our clients – so we know how significant the impact of her images can be.  This episode, however, is about more than just pretty photos. Kate explains why brand and strategy are vital for professional firms to differentiate themselves from competitors. It isn’t just about landing more work; but increasing relatability and trustworthiness. In the end, a trustworthy brand converts more clients and creates a stronger team.  On today’s show, you will learn: How to use imagery better to stand out from your competitors  Why you need a clear strategy and great branding to complement your imagery  How to get better results from your social media efforts The time and work it takes to make one beautiful image  Why excellence matters and how to continually pursue it and test yourself  Why you need to be kind to yourself as a business owner How to manage your expectations and maintain a long-term outlook  Managing the family juggle and running a business as a parent    Thanks for joining us, Kate!    At Beyond Billables, we help professional firms with their brand, marketing, and overall strategy. Check us out at https://www.beyondbillables.com/

    52 min
  2. 07/12/2024

    Grow your business with online advertising - Key insights from a leading advertising agency

    How come some businesses can scale, and others can’t? Have you thought about advertising, but found it all too complex? On today’s show, I sat down with Lauren Swidenbank, Founder of Cali Social and owner of Collabosaurus.    Lauren is truly a guru of all things online advertising, so I was excited to pick her brain on your behalf over Google Ads, Meta Ads, LinkedIn ads and everything in between. We discussed how critical strategy is, the role of content and your wider brand, and how to measure success. Lauren walked me through each step of the process in determining what type of advertising strategy could work, and highlighted some of the key differences between platforms that business owners need to know.    Today you’ll learn:   The key basics of Google Search ads and what you need to know The type of ads she uses now to promote Cali Social How Cali Social used advertising to expand internationally  How to evaluate whether an ad campaign is working The importance of strategy and getting your messaging right Why a good ad campaign can take time to bare fruit and the key time frames to be aware of The power of collaboration and how Collabosaurus empowers businesses of all sizes The role of AI in online advertising now and into the future  How Lauren manages to run two businesses and the habits she has had to develop to stay healthy and well.    Thanks for joining us, Lauren!    To find out more about how we help professional services firms with their brand and marketing strategy, brand design, websites and content creation check us out at https://www.beyondbillables.com/

    53 min

Ratings & Reviews

4.2
out of 5
5 Ratings

About

The Beyond Billables Podcast exists to empower existing and aspiring lawyers and legal services professionals to grow better businesses, better careers and lead better lives. With a range of experts covering everything from marketing and growth, to brand and marketing, all the way to business psychology and leadership; this is a must listen for the entire legal industry. Join us and our host Mike to start building both the career and life you really want.

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