Spotlight: Diana Vega, Chief of Operations at Zoo Miami

Diana Vega from Zoo Miami discusses how collaboration and creativity can elevate guest experiences at nonprofit attractions. It’s our view that marketing gets people through the door and guest experience turns them into members.

We talk about:

• Empowering Staff: Involving frontline employees in solutions enhances both operations and the guest experience.
• Revamping Internal Meeting Structure: Ways Diana changed weekly internal meetings to increase employee buy-in.
• Accessibility Upgrades: Partnering with the county ADA office, they improved pathways, doors, and spaces for better mobility and inclusivity.
• Streamlining Animal Experiences: Reorganized flow and added shaded waiting areas, improving efficiency and guest satisfaction.

Join us as we talk about elevating the guest experience at Zoo Miami.

This podcast is produced by attend media.

attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com